Nope - substance abuse; per what insurance companies are willing to reimburse. Not what govt's are willing to do to alleviate the problem. In poor countries alcoholism and drug abuse are problems of poverty not problems of affluence.
HIV/AIDS; not prevention, treatment. So the goal is to make the therapies less expensive than is incurred now. Not in any realistic way to develop a vaccine <at least not in the good ol' US where it would get buried by the Right.>
Obviously what you want to do is exploit those therapies that can generate the most revenue either directly by purchase because the greatest # people want it, or indirectly because existing therapies are too expensive. So what are some candidates?
Weight loss Body sculpting Alcohol/substance abuse Sex therapies AIDS/HIV (treatment not prevention) Multiple Sclerosis (probably the most expensive disease from an insurance co's. perspective)
Anyone who thinks that the first one thousand applications will include anything to improve the lives of the poorest 4/5ths of the world's population is simply dreaming. Hell we don't even care if they have clean water to drink which over a billion people don't.
Newsflash !!!!!!!!!! Dotmatrix printers not obsolete !!!!!
Try printing 7 part forms on a laser printer. Anybody who has to deal with any organization that uses forms probably knows this. This is why wide carriage 1050cps impact printers are still pretty expensive.
It's like any other marketing, uh... awards show. Who ever sells the most shit wins. Ergo if you distribute on the Web you can't earn back that $100 million production cost.
In effect this says that TLD's are irrelevant. Average Joe Monkey can't tell the difference and so someone will be harmed. Ergo we should do away with TLD's altogether and start suing anyone who uses a string in their name even remotely similar to something I use. Including spelling differences, embedded numbers or characters and the like. And then we can can move to phonemic and morphological similarities. That is, let's sue people who use names that somehow have similar 'meaning', 'content', morphological construct or context. This way our own bloated egos will be assuaged when we see that some evil netizen is using a site whose name contains even two letters that are somehow symbolic of my site's name.
First off maybe all of those boxes are leftovers from the 1.54 gazillion pages of documents from the antitrust trial. Peel away the paper see if it says "Confidential MS documents - shred or eat"
Next - why don't they just treat software like any LARGE object you buy at the toy store. That is, put ONE up in the shelf and mount a little slipper with tickets inside where you can redeem them at the cash register. That way they could make the package as large as they freakin please!
Next - and don't get your boxers in twist, but according to the WHO (World Health Organization), one of the MOST polluting industries in the world is - - ya guessed it! Paper recycling! That's right. They have use all sorts of dangerous chemicals and materials like sulphuric acid, mercury, bismuth, etc.. So maybe not trying to reclaim all that packaging is not such a bad thing.
Maybe someone will start building those nano-destructo satellites seen here on/.!, out of paper - hell they're gonna burn up anyway.
"Blomberg notes that a 1998 report published in the British Journal of Psychology found that excessive noise can diminish the performance levels of office workers by as much as 60 percent."
So when your workers go numb from the noise the obvious solution is to buy them faster <and noisier> computers. Arrggggg.. it's a conspiracy I tell you.
Got an RS6K-C20, RS6K-E30, and an IBM NF3500 in my office as well as a mid sized PS printer and my laptop and an air duct. I think I have permanent tinnitus. I run an endless loop of nature sounds as a pink noise background which while it adds to the general cacophany at least it's somewhat soothing. Uh... and I forgot to add...I'm across the hall from the development group's breakroom which has round the clock full contact foosball tournies. Oh and I forgot, next door is an NLS testing lab that has about 100 people in it and a keycard door that opens and slams about 250x/day. what? what? I can't hear you, where's my miracle ear ???????
See, here's what I don't get
on
Napster Wars
·
· Score: 1
On some of the channels eg. rap most of Napster consists of dopes remixing their own shit over somebody else's words. Or remixing their own words over somebody's previously resampled beat. Seems to me that if you provide attribution then it should be ok. It works for Puffy it should work for you.
It seems a simple matter to capture not only keystrokes but the time/interval relationships among them and play them back with a macro. Hell it sounds like the next mail macro virus in the making - - send someone the capture prog, have it snag keystroke signatures and send them back out again....
So if I'm wealthy enough to not worry about the income or inherited wealth from IP because I'm wealthy from inherited wealth from ANY OTHER SOURCE then I should not expect any renumeration from said IP because it's really all for the common good and everyone would benefit from that IP anyhow.
Which however altruistic and abstract is somehow a strangely agrarian point of view eg. IP does not really exist and the only economic good that has any real value is REAL property like land, ships, slaves, factories, etc... Is not TJ's objection really more a matter of how you ascribe an agreed upon valuation to IP and avoid lawsuits, confusion, cheating, snake oil, scams, etc... Within the context of 1813 is this not really a fear of being paid simply to make promises??? A fear of the commercialization of science?
In this century though you don't have to make some physical good to produce something of value to someone else. In fact what is different now is that specifically your IP can produce value to someone else even where they themselves do not produce a physical good and only generate more IP.
two curves intersect: privacy as fungible
on
The Leased Life?
·
· Score: 1
One curve is the decreasing cost of ownership over time (present value for example); the other curve is the risk cost of managing or upgrading that ownership. When the second curve crosses over the first then it makes more sense to not own. I've always wanted leases for depreciating assets that have little or no residual value like a car or computer because in the end the cost of upgrading is more or less equal whether your current cost of ownership is zero. For example if you own a car for 14 years your cost of ownership is pretty low at the end because you basically only put gas/oil/tires BUT the cost of replacing it higher than if you got rid of that 14 year old car after 3 years instead because the 3 year old car has a residual value which subsidizes the cost of the replacement whereas the 14 year old car does not.
Now for intangible assets like privacy the cost of maintaining it in fact does increase over time just like a physical asset. The more you expose your privacy to invasion the more effort and vigilance you have to expend to protect it. That is, the more you buy online the more junk mail you get for example. Now what is the cost of replacing or upgrading that privacy? Well for one you'd have to acquire a new email address and tell only the people you want about it. That could get pretty expensive actually. And so on. The problem is that we can't package our privacy assets and make them actually fungible. If we could create a packaged unit of privacy or more correctly a unit of information about you then you could buy, sell, lease, trade, transact it couldn't you. I mean if spammers make money off me then why shouldn't I be able to put that information on ebay and barter it for something else??
Yes yes this seems draconian if we compare it to some other thing like your home mailing address but that is because that asset is hard or impossible to replace economically. ISP access is not. If you have your email from some other source unrelated to your own ISP access then changing your ISP because of whatever reason such as they kicked you off, the service was bad, blah blah blah isn't an issue. It's a commodity isn't it??
Ever think how odd it is that any crime committed on school grounds is treated as a school problem and not an indictable offence. How many times have you or your children been the victim of assault, battery, rape, sexual battery, robbery, armed robbery, attempted murder and myriad other offences that if they were committed at the mall or at someone's house or anywhere but school would land someone in jail as a serious felony but because it was committed at school is treated as a 'horeplay' issue and the perpetrators are slapped on the wrist with suspension or something lame like that. That's if you're even lucky enough to get them to do anything at all let alone give you any information.
Why do kids commit violent acts in school??? BECAUSE IT'S THE ONLY PLACE THEY'RE ALLOWED TO GET AWAY WITH IT, THAT'S WHY.
Actually, people who are 'in public' eg. anybody who gets written about in the Globe or the Enquirer does not have the same expectation about libel and cannot sue under the same statute. That is a matter of law in the US. It has to do with how 'much' of that person's persona is already in the public's view. By extension, in a small community where more or less everybody knows one another and everybody knows or has a judgment about you, then there is some basis for saying that here too the rules of libel do not apply the same way. If everyone in town 'knows' Becky Sue Anne is the town mattress then printing it or putting it on a website has not legally, materially harmed her. At least to some interpretations. You may not like somebosy calling Principal Skinner a drunk but in a town where everyone knows that that statement is either A) True or B) False it may not make much difference legally what you say.
I don't get it. Another greybox me-too linux on generic hardware company. What lessons have we learned from the PC business. Nothing apparently. With razor thin margins and distribution problems all over the yard the PC hardware business is collapsing into a few mega vendors whose value-add is brand recognition, slightly different/better peripherals and SERVICES. What does investing in a HW company actually bring to the table for BSD? So you call up your friendly BSD rep and order the latest greybox you've never heard of with,....HOLY CONFIGURATION BATMAN.....BSD preinstalled. Wowie! Just doesn't seem that great.
the first question a recruiter or hr flack is going to ask you is "will you relocate?" - - -oh sure, 3000 miles across the country, my family and I, 30% pay increase, triple/quadruple the cost of living, 90+ minute drive each way. Labor shortage, my ass. They seem sincerely shocked when you tell them you won't move.
Silicon Valley has a dirty little secret.....People who are earning 80k/yr and are homeless because the price of housing is too high. Search the archives @ salon.com for the article. The alternative to being homeless is to move 2.5 hrs away. The last time I checked the median single family detached house price was almost $900,000 in the heart of the county.
Right near the top of that article is the key - did anyone read it? The EU has been getting a lot of heat from European software companies that want to expand by selling their products overseas but were prevented from doing so by arcane and byzantine laws prohibiting such. This whole deal has nothing to do with encryption per se. It has to do with a powerful lobbying group forcing the Gov't to open up some restrictive laws in order to help a particular industry. This is EXACTLY the same argument used in the US by US software vendors when they pressure their Gov't to do the same.
Hmmmm... let's see: 1 A new CEO w/23 years exp in a successful but slow moving hidebound bureaucratic company 2 Lots of pressure to go public before the VC cash runs out 3 An untested business model 4 Few if any internal process or business controls 5 A new CIO 3000 miles from the home office developing a business critical function on his own 6 Building a tech support/CRM application from scratch where many components probably already exist. And oh yeah - no real customers to verify any of the basic assumptions or development requirements
Do I have this right? Is there any reason to suppose that success would have been possible? Nope.
It doesn't matter now in large ways what country you or your site belong to. True true the laws per country say one thing or another about piracy, copywrite, etc. but the simple fact is that Gov'ts and corporations are successfully piercing that veil, stepping over whatever small hurdles may exist. US DVD corps getting legal action against a minor in Norway. FBI involvement in the Phillipino search for the ILY author. Reciprocity of copywrite laws where applicable so that having a US congressional hearing has far reaching consequences outside of the US both for individuals and more importantly for media companies that do business world wide.
Make no mistake about it. Michael Eisner was NOT wrong when he stated publically the the US's #1 export is intellectual property: software, movies, television, music, patents, laws, copywrites. There is enormous pressure both in the US and beyond to support those industries by any legal or quasi-legal means and where no reasonable legal means can be found then a country eg. the Phillipines will specifically request US legal and law enforcement support in order to circumvent the local dearth of US-friendly laws and legislation. The question we should be asking is how does the US government get involved in extra-national law and law enforcement on behalf of one company or another. And in some of these cases the nationality of some of these companies isn't even clear, eg. a European media group doing business in the US getting the Federal gov't to intervene in some other country's law enforcement process when the local law doesn't even cover the specific allegation the US agency wants to pursue??
It helps to thin out the herd. What you want is a more or less constant nonzero low probability of catching and incurring damage from one worm/virus/trojan or another. This will serve to harden the resistance of the community and cull out the weaklings. Just like in the solid world the most destructive virulent phages do not have the best logevity because they kill too many of their hosts too quickly. Ergo the liklihood of some super Marburg or Ebola with 97%+ mortality spreading all over the world is rather low. Of course the garden variety with 70%+ mortaility is none to good either. OTOH a continual exposure less virulent forms of other types of phages actually hardens both the individual and the community leavingit better prepared to resist the next variant. Exhibit the indigenous peoples of the Americas in the 15th-16th C. exposed to Smallpox for the first time. Infected populations decreased by 90% in <10 years whereas the Europeans were already largely resistant and could survive even many epidemics with <25% mortality.
So it is with a dynamic community of computers. Somebody who doesn't have a scanner will die. Somebody who rarely updates the sig files will die. Somebody who doesn't think it can happen to them will die. Someone who doesn't pay attention and goes on as normal will die. Somebody who is more thorough and less trusting or ignorant will survive. Remember not all of these screaming headlines are about viruses at all. They are simply a matter of benhavior and social engineering. Do you think as many people would have been infected if the ILY worm had a heading that said "opening this note will destroy or damage your machine and the machines of everyone in your addressbook." OF course not.
Which leads me off in another tangent. How to get more people to open destructive messages since everyday we're more jaded and suspicious? Well if I was a badguy what I'd do is use the message header to refer to some online purchase. Sure, if you didn't buy anything then you'd be less likely to open the message but the people who did would probably open the message approaching 100%. So what is a poor website to do? It seems that one avenue that should be pursued for this and for eComm generally is a way to generate a CRC at the point of purchase and then send the confirmation/receipt with the CRC in the header so that before you do anything you manually cross check the numbers to insure they match. Or something like that. I guess I'll stop blathering now.
Slashdot Mirror
Nope - substance abuse; per what insurance companies are willing to reimburse. Not what govt's are willing to do to alleviate the problem. In poor countries alcoholism and drug abuse are problems of poverty not problems of affluence.
HIV/AIDS; not prevention, treatment. So the goal is to make the therapies less expensive than is incurred now. Not in any realistic way to develop a vaccine <at least not in the good ol' US where it would get buried by the Right.>
Obviously what you want to do is exploit those therapies that can generate the most revenue either directly by purchase because the greatest # people want it, or indirectly because existing therapies are too expensive. So what are some candidates?
Weight loss
Body sculpting
Alcohol/substance abuse
Sex therapies
AIDS/HIV (treatment not prevention)
Multiple Sclerosis (probably the most expensive disease from an insurance co's. perspective)
Anyone who thinks that the first one thousand applications will include anything to improve the lives of the poorest 4/5ths of the world's population is simply dreaming. Hell we don't even care if they have clean water to drink which over a billion people don't.
Newsflash !!!!!!!!!!
Dotmatrix printers not obsolete !!!!!
Try printing 7 part forms on a laser printer. Anybody who has to deal with any organization that uses forms probably knows this. This is why wide carriage 1050cps impact printers are still pretty expensive.
It's like any other marketing, uh... awards show. Who ever sells the most shit wins. Ergo if you distribute on the Web you can't earn back that $100 million production cost.
In effect this says that TLD's are irrelevant. Average Joe Monkey can't tell the difference and so someone will be harmed. Ergo we should do away with TLD's altogether and start suing anyone who uses a string in their name even remotely similar to something I use. Including spelling differences, embedded numbers or characters and the like. And then we can can move to phonemic and morphological similarities. That is, let's sue people who use names that somehow have similar 'meaning', 'content', morphological construct or context. This way our own bloated egos will be assuaged when we see that some evil netizen is using a site whose name contains even two letters that are somehow symbolic of my site's name.
Billions and billions of shots.
The stars are made of rum.
Or anything else that has a medical spin on dermatology. OR tattoos for that matter.
Instead wouldn't you like a storage device that could outlast the batteries in your Digicam?
First off maybe all of those boxes are leftovers from the 1.54 gazillion pages of documents from the antitrust trial. Peel away the paper see if it says "Confidential MS documents - shred or eat"
/.!, out of paper - hell they're gonna burn up anyway.
Next - why don't they just treat software like any LARGE object you buy at the toy store. That is, put ONE up in the shelf and mount a little slipper with tickets inside where you can redeem them at the cash register. That way they could make the package as large as they freakin please!
Next - and don't get your boxers in twist, but according to the WHO (World Health Organization), one of the MOST polluting industries in the world is - - ya guessed it! Paper recycling! That's right. They have use all sorts of dangerous chemicals and materials like sulphuric acid, mercury, bismuth, etc.. So maybe not trying to reclaim all that packaging is not such a bad thing.
Maybe someone will start building those nano-destructo satellites seen here on
"Blomberg notes that a 1998 report published in the British Journal of Psychology found that excessive noise can diminish the performance levels of office workers by as much as 60 percent."
So when your workers go numb from the noise the obvious solution is to buy them faster <and noisier> computers. Arrggggg.. it's a conspiracy I tell you.
Got an RS6K-C20, RS6K-E30, and an IBM NF3500 in my office as well as a mid sized PS printer and my laptop and an air duct. I think I have permanent tinnitus. I run an endless loop of nature sounds as a pink noise background which while it adds to the general cacophany at least it's somewhat soothing. Uh... and I forgot to add...I'm across the hall from the development group's breakroom which has round the clock full contact foosball tournies. Oh and I forgot, next door is an NLS testing lab that has about 100 people in it and a keycard door that opens and slams about 250x/day. what? what? I can't hear you, where's my miracle ear ???????
On some of the channels eg. rap most of Napster consists of dopes remixing their own shit over somebody else's words. Or remixing their own words over somebody's previously resampled beat. Seems to me that if you provide attribution then it should be ok. It works for Puffy it should work for you.
It seems a simple matter to capture not only keystrokes but the time/interval relationships among them and play them back with a macro. Hell it sounds like the next mail macro virus in the making - - send someone the capture prog, have it snag keystroke signatures and send them back out again....
So if I'm wealthy enough to not worry about the income or inherited wealth from IP because I'm wealthy from inherited wealth from ANY OTHER SOURCE then I should not expect any renumeration from said IP because it's really all for the common good and everyone would benefit from that IP anyhow.
Which however altruistic and abstract is somehow a strangely agrarian point of view eg. IP does not really exist and the only economic good that has any real value is REAL property like land, ships, slaves, factories, etc... Is not TJ's objection really more a matter of how you ascribe an agreed upon valuation to IP and avoid lawsuits, confusion, cheating, snake oil, scams, etc... Within the context of 1813 is this not really a fear of being paid simply to make promises??? A fear of the commercialization of science?
In this century though you don't have to make some physical good to produce something of value to someone else. In fact what is different now is that specifically your IP can produce value to someone else even where they themselves do not produce a physical good and only generate more IP.
One curve is the decreasing cost of ownership over time (present value for example); the other curve is the risk cost of managing or upgrading that ownership. When the second curve crosses over the first then it makes more sense to not own. I've always wanted leases for depreciating assets that have little or no residual value like a car or computer because in the end the cost of upgrading is more or less equal whether your current cost of ownership is zero. For example if you own a car for 14 years your cost of ownership is pretty low at the end because you basically only put gas/oil/tires BUT the cost of replacing it higher than if you got rid of that 14 year old car after 3 years instead because the 3 year old car has a residual value which subsidizes the cost of the replacement whereas the 14 year old car does not.
Now for intangible assets like privacy the cost of maintaining it in fact does increase over time just like a physical asset. The more you expose your privacy to invasion the more effort and vigilance you have to expend to protect it. That is, the more you buy online the more junk mail you get for example. Now what is the cost of replacing or upgrading that privacy? Well for one you'd have to acquire a new email address and tell only the people you want about it. That could get pretty expensive actually. And so on. The problem is that we can't package our privacy assets and make them actually fungible. If we could create a packaged unit of privacy or more correctly a unit of information about you then you could buy, sell, lease, trade, transact it couldn't you. I mean if spammers make money off me then why shouldn't I be able to put that information on ebay and barter it for something else??
Yes yes this seems draconian if we compare it to some other thing like your home mailing address but that is because that asset is hard or impossible to replace economically. ISP access is not. If you have your email from some other source unrelated to your own ISP access then changing your ISP because of whatever reason such as they kicked you off, the service was bad, blah blah blah isn't an issue. It's a commodity isn't it??
Ever think how odd it is that any crime committed on school grounds is treated as a school problem and not an indictable offence. How many times have you or your children been the victim of assault, battery, rape, sexual battery, robbery, armed robbery, attempted murder and myriad other offences that if they were committed at the mall or at someone's house or anywhere but school would land someone in jail as a serious felony but because it was committed at school is treated as a 'horeplay' issue and the perpetrators are slapped on the wrist with suspension or something lame like that. That's if you're even lucky enough to get them to do anything at all let alone give you any information.
Why do kids commit violent acts in school??? BECAUSE IT'S THE ONLY PLACE THEY'RE ALLOWED TO GET AWAY WITH IT, THAT'S WHY.
Actually, people who are 'in public' eg. anybody who gets written about in the Globe or the Enquirer does not have the same expectation about libel and cannot sue under the same statute. That is a matter of law in the US. It has to do with how 'much' of that person's persona is already in the public's view. By extension, in a small community where more or less everybody knows one another and everybody knows or has a judgment about you, then there is some basis for saying that here too the rules of libel do not apply the same way. If everyone in town 'knows' Becky Sue Anne is the town mattress then printing it or putting it on a website has not legally, materially harmed her. At least to some interpretations. You may not like somebosy calling Principal Skinner a drunk but in a town where everyone knows that that statement is either A) True or B) False it may not make much difference legally what you say.
I don't get it. Another greybox me-too linux on generic hardware company. What lessons have we learned from the PC business. Nothing apparently. With razor thin margins and distribution problems all over the yard the PC hardware business is collapsing into a few mega vendors whose value-add is brand recognition, slightly different/better peripherals and SERVICES. What does investing in a HW company actually bring to the table for BSD? So you call up your friendly BSD rep and order the latest greybox you've never heard of with,....HOLY CONFIGURATION BATMAN.....BSD preinstalled. Wowie! Just doesn't seem that great.
the first question a recruiter or hr flack is going to ask you is "will you relocate?" - - -oh sure, 3000 miles across the country, my family and I, 30% pay increase, triple/quadruple the cost of living, 90+ minute drive each way. Labor shortage, my ass. They seem sincerely shocked when you tell them you won't move.
Silicon Valley has a dirty little secret.....People who are earning 80k/yr and are homeless because the price of housing is too high. Search the archives @ salon.com for the article. The alternative to being homeless is to move 2.5 hrs away. The last time I checked the median single family detached house price was almost $900,000 in the heart of the county.
Right near the top of that article is the key - did anyone read it? The EU has been getting a lot of heat from European software companies that want to expand by selling their products overseas but were prevented from doing so by arcane and byzantine laws prohibiting such. This whole deal has nothing to do with encryption per se. It has to do with a powerful lobbying group forcing the Gov't to open up some restrictive laws in order to help a particular industry. This is EXACTLY the same argument used in the US by US software vendors when they pressure their Gov't to do the same.
Hmmmm... let's see:
1 A new CEO w/23 years exp in a successful but slow moving hidebound bureaucratic company
2 Lots of pressure to go public before the VC cash runs out
3 An untested business model
4 Few if any internal process or business controls
5 A new CIO 3000 miles from the home office developing a business critical function on his own
6 Building a tech support/CRM application from scratch where many components probably already exist. And oh yeah - no real customers to verify any of the basic assumptions or development requirements
Do I have this right? Is there any reason to suppose that success would have been possible? Nope.
It doesn't matter now in large ways what country you or your site belong to. True true the laws per country say one thing or another about piracy, copywrite, etc. but the simple fact is that Gov'ts and corporations are successfully piercing that veil, stepping over whatever small hurdles may exist. US DVD corps getting legal action against a minor in Norway. FBI involvement in the Phillipino search for the ILY author. Reciprocity of copywrite laws where applicable so that having a US congressional hearing has far reaching consequences outside of the US both for individuals and more importantly for media companies that do business world wide.
Make no mistake about it. Michael Eisner was NOT wrong when he stated publically the the US's #1 export is intellectual property: software, movies, television, music, patents, laws, copywrites. There is enormous pressure both in the US and beyond to support those industries by any legal or quasi-legal means and where no reasonable legal means can be found then a country eg. the Phillipines will specifically request US legal and law enforcement support in order to circumvent the local dearth of US-friendly laws and legislation. The question we should be asking is how does the US government get involved in extra-national law and law enforcement on behalf of one company or another. And in some of these cases the nationality of some of these companies isn't even clear, eg. a European media group doing business in the US getting the Federal gov't to intervene in some other country's law enforcement process when the local law doesn't even cover the specific allegation the US agency wants to pursue??
It helps to thin out the herd. What you want is a more or less constant nonzero low probability of catching and incurring damage from one worm/virus/trojan or another. This will serve to harden the resistance of the community and cull out the weaklings. Just like in the solid world the most destructive virulent phages do not have the best logevity because they kill too many of their hosts too quickly. Ergo the liklihood of some super Marburg or Ebola with 97%+ mortality spreading all over the world is rather low. Of course the garden variety with 70%+ mortaility is none to good either. OTOH a continual exposure less virulent forms of other types of phages actually hardens both the individual and the community leavingit better prepared to resist the next variant. Exhibit the indigenous peoples of the Americas in the 15th-16th C. exposed to Smallpox for the first time. Infected populations decreased by 90% in <10 years whereas the Europeans were already largely resistant and could survive even many epidemics with <25% mortality.
So it is with a dynamic community of computers. Somebody who doesn't have a scanner will die. Somebody who rarely updates the sig files will die. Somebody who doesn't think it can happen to them will die. Someone who doesn't pay attention and goes on as normal will die. Somebody who is more thorough and less trusting or ignorant will survive. Remember not all of these screaming headlines are about viruses at all. They are simply a matter of benhavior and social engineering. Do you think as many people would have been infected if the ILY worm had a heading that said "opening this note will destroy or damage your machine and the machines of everyone in your addressbook." OF course not.
Which leads me off in another tangent. How to get more people to open destructive messages since everyday we're more jaded and suspicious? Well if I was a badguy what I'd do is use the message header to refer to some online purchase. Sure, if you didn't buy anything then you'd be less likely to open the message but the people who did would probably open the message approaching 100%. So what is a poor website to do? It seems that one avenue that should be pursued for this and for eComm generally is a way to generate a CRC at the point of purchase and then send the confirmation/receipt with the CRC in the header so that before you do anything you manually cross check the numbers to insure they match. Or something like that. I guess I'll stop blathering now.