As someone who has worked in this industry, I have to say that it's not worth the effort to try to tweak performance results in order to please ad sales folks. It just won't get you anywhere anyway. Credibility is much more valuable (whether you believe they have it or not).
That said, CNET disables conflicting apps before benchmarking. More info here: http://computers.cnet.com/hardware/0-8079207-8-859 2031-3.html
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As someone who has worked in this industry, I have to say that it's not worth the effort to try to tweak performance results in order to please ad sales folks. It just won't get you anywhere anyway. Credibility is much more valuable (whether you believe they have it or not). That said, CNET disables conflicting apps before benchmarking. More info here: http://computers.cnet.com/hardware/0-8079207-8-859 2031-3.html