As someone who used text ads/PPC regularly, I agree that they are not doomed. However, users are much more aware of their presence as ads. A greater percentage of users now recognize they are ads, and perceive the content on the page to be less useful to them. They believe that the results on the Search Engines are superior to the text ads. I believe that the effectiveness of text ads will diminish over time.
Slashdot Mirror
As someone who used text ads/PPC regularly, I agree that they are not doomed. However, users are much more aware of their presence as ads. A greater percentage of users now recognize they are ads, and perceive the content on the page to be less useful to them. They believe that the results on the Search Engines are superior to the text ads. I believe that the effectiveness of text ads will diminish over time.