It may have to do with people enjoying the movie after seeing it once and not wanting to go and pay for it again.
It may also have to do with the fact that wanting to see Gigli in the theaters was pretty damn embarassing for the millions of J-Lo fans out there.
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Because it helps to decrease bandwidth usage and server load. Which in turn saves them (and their partners who mirror the download) money.
Damn good point.. iTMS does have a pretty good saturation at this point. Perhaps it has contributed to the decline of illegal music files.
It may have to do with people enjoying the movie after seeing it once and not wanting to go and pay for it again. It may also have to do with the fact that wanting to see Gigli in the theaters was pretty damn embarassing for the millions of J-Lo fans out there.