Sure, PBS has some great content. I'm a member and a fan. But before you get too excited understand that over 40% of their funding comes from taxes and fees paid by you and me. Around 16% is from business sponsorships (nu-advertising?) and members pay about 23.5%. As for the media giants it may be survival of the gargantuan and eventually 3 or 4 companies would own hundreds of channels and we could pay top dollar for each and every one of them.
Obviously, an advertiser.Personally, find Digital Cable with iControl/On Demand pretty much=TiVO.
We advertised way back on @home (even before Excite@home) and the video got more viewers than the programming. Then we put a showcase & information on TiVO and got bonus impressions because there was a terrific response.
So, our our ads may not be incredible but some targeted viewers find them relevant and frankly, that's the #1 rule for media. OR you can watch the upcoming pay-per-view Dodge Lingerie Bowl ad during the Super Bowl. So maybe the gun was the right accessory. . .
Slashdot Mirror
Sure, PBS has some great content. I'm a member and a fan. But before you get too excited understand that over 40% of their funding comes from taxes and fees paid by you and me. Around 16% is from business sponsorships (nu-advertising?) and members pay about 23.5%. As for the media giants it may be survival of the gargantuan and eventually 3 or 4 companies would own hundreds of channels and we could pay top dollar for each and every one of them.
Obviously, an advertiser.Personally, find Digital Cable with iControl/On Demand pretty much=TiVO. We advertised way back on @home (even before Excite@home) and the video got more viewers than the programming. Then we put a showcase & information on TiVO and got bonus impressions because there was a terrific response. So, our our ads may not be incredible but some targeted viewers find them relevant and frankly, that's the #1 rule for media. OR you can watch the upcoming pay-per-view Dodge Lingerie Bowl ad during the Super Bowl. So maybe the gun was the right accessory. . .