Like every other business, set a fair price for your product. If you don't know what that value should be, take a look at what similar software sells for. You may think that 5 to 10 dollars is fair (it may be completely fair) but if similar software can be had for a dollar or even free, you're going down a dead end.
Then, don't worry about the pirates. Piracy is a function of the popularity of a product, where the popular software and media gets pirated more often. Take pride if your product gets copied 100 million times because you have made a great piece of software.
Remember, freeloaders will always seek to pirate software but honest people will remain honest if you give them a reasonable way to purchase and use your product. You don't need DRM or license servers to keep honest people honest. Make it easy to buy your software and give good support to your paying customers. Listen to their complaints by fixing bugs and providing frequently requested features in new versions.
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Like every other business, set a fair price for your product. If you don't know what that value should be, take a look at what similar software sells for. You may think that 5 to 10 dollars is fair (it may be completely fair) but if similar software can be had for a dollar or even free, you're going down a dead end.
Then, don't worry about the pirates. Piracy is a function of the popularity of a product, where the popular software and media gets pirated more often. Take pride if your product gets copied 100 million times because you have made a great piece of software.
Remember, freeloaders will always seek to pirate software but honest people will remain honest if you give them a reasonable way to purchase and use your product. You don't need DRM or license servers to keep honest people honest. Make it easy to buy your software and give good support to your paying customers. Listen to their complaints by fixing bugs and providing frequently requested features in new versions.