From the article linked: "Video-to-video is similar to a service TiVo has previously sold without much demand. But the company hopes the new promotions will better lure marquee advertisers."
Yes, I think the point is that they're trying to aggressively leverage this idea now. Plus, what is new is the "video-to-video" concept. You're zipping by an on-air commercial but you see a Porsche logo and a link. You activate the link and watch a three-minute commercial that is itself enhanced with more links and features.
It's an attempt to more directly combat the fly-by of the commercials themselves, I gather.
I guess I was thinking of the idea of more content crammed into a split second. If I understood the article correctly, the link shows up even while you're fast-forwarding the Tivo. Somehow that gave me the idea of those blipverts zipping by, somehow sneaking information in. But you're right, it's a vague connection of the two ideas, at best.
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From the article linked: "Video-to-video is similar to a service TiVo has previously sold without much demand. But the company hopes the new promotions will better lure marquee advertisers." Yes, I think the point is that they're trying to aggressively leverage this idea now. Plus, what is new is the "video-to-video" concept. You're zipping by an on-air commercial but you see a Porsche logo and a link. You activate the link and watch a three-minute commercial that is itself enhanced with more links and features. It's an attempt to more directly combat the fly-by of the commercials themselves, I gather.
I guess I was thinking of the idea of more content crammed into a split second. If I understood the article correctly, the link shows up even while you're fast-forwarding the Tivo. Somehow that gave me the idea of those blipverts zipping by, somehow sneaking information in. But you're right, it's a vague connection of the two ideas, at best.
I believe that what's new about it is that the link shows up even while you're fast-forwarding. Not sure about that, though.