They can survive only until the rest of the economy starts tanking. A company driven solely on advertising will do well when the economy in general does well, the opposite is also true.
The crazy interest in Google right now is the exact same thing that happened in 2001. You'd think that investors would learn from their mistakes, but no "Google is different".
This cartoon series which mocks Apple's TV ads sums up my thoughts pretty good, I wish I had drawn it.
I believe, if shown real time fuel economy data, most drivers would be able to improve their driving by about 20%.
Mandate that all new cars have a prominent display and we could see some real results. I wrote some more lengthy thoughts on the subject also.
They can survive only until the rest of the economy starts tanking. A company driven solely on advertising will do well when the economy in general does well, the opposite is also true. The crazy interest in Google right now is the exact same thing that happened in 2001. You'd think that investors would learn from their mistakes, but no "Google is different".