Two different effects
on
The Long Tail
·
· Score: 4, Insightful
It seems as though Mr Anderson is describing two different effects here, though they both spring from one root cause: the advent of large Internet-based stores with low overheads which have an effectively national (or even global) market.
On the one hand, there is the 'long tail' of the curve, that is, the sale of many different items, each of which sells in low volume. These are the niche products which most people will never have heard of.
On the other hand, he describes the impact the new economy has had on bringing niche products into the mainstream, making them big hits.
His first example (the success of the book Touching the Void) is really of the second type. It's not an example of the long tail at all, but an instance where the new economy has thrust an obsure book into the mainstream. This is really not essentially different to the very familiar case in which an artist, scientist, etc. is only appreciated long after their original work is produced --- only after some comfortable context has been provided in which to situate the work.
The main thing that stops me using OpenOffice is its poor interoperability with MS Office.
Perhaps the European Union can twist Microsoft's arm to release details of MS Office file formats?
This, above all else, would help to boost the number of OpenOffice users.
It seems as though Mr Anderson is describing two different effects here, though they both spring from one root cause: the advent of large Internet-based stores with low overheads which have an effectively national (or even global) market.
On the one hand, there is the 'long tail' of the curve, that is, the sale of many different items, each of which sells in low volume. These are the niche products which most people will never have heard of.
On the other hand, he describes the impact the new economy has had on bringing niche products into the mainstream, making them big hits.
His first example (the success of the book Touching the Void) is really of the second type. It's not an example of the long tail at all, but an instance where the new economy has thrust an obsure book into the mainstream. This is really not essentially different to the very familiar case in which an artist, scientist, etc. is only appreciated long after their original work is produced --- only after some comfortable context has been provided in which to situate the work.
The main thing that stops me using OpenOffice is its poor interoperability with MS Office. Perhaps the European Union can twist Microsoft's arm to release details of MS Office file formats? This, above all else, would help to boost the number of OpenOffice users.