Agreed that the proposed ad & approach is completely wrong (it comes across a bit "student-like" for me). I'd rather that intelligent viral marketing was used. Be better if it had something like Apples old "Think Different" campaign. It'd be better to create a niche marketing campaign rather than a head to head with office per se.Personally I'd emphasis Open document format & PDF export at the moment.
I've worked as the sys admin for a UK secondary school. Education buys into proprietory systems eg:RM Connect, SIMS,Successmaker. It's hard to unproprietise (is that a word?). I had limited sucess with Linux in some small areas (that argument won purely on making the measly budget allowance go as far as pos) such as the library and classroom clusters. In short, sometimes it ain't that simple.
PS: teachers are not a technical bunch and abhore change. Think reaaally long term.
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Agreed that the proposed ad & approach is completely wrong (it comes across a bit "student-like" for me). I'd rather that intelligent viral marketing was used. Be better if it had something like Apples old "Think Different" campaign. It'd be better to create a niche marketing campaign rather than a head to head with office per se.Personally I'd emphasis Open document format & PDF export at the moment.
I've worked as the sys admin for a UK secondary school. Education buys into proprietory systems eg:RM Connect, SIMS,Successmaker. It's hard to unproprietise (is that a word?). I had limited sucess with Linux in some small areas (that argument won purely on making the measly budget allowance go as far as pos) such as the library and classroom clusters. In short, sometimes it ain't that simple. PS: teachers are not a technical bunch and abhore change. Think reaaally long term.