Step 1. Buy Competing Technology
Step 2. Destroy Said Technology
Step 2a. Loose 50% (or more) of the customers to a competitor, in this case SAP
Step 3. Slowly Move Those Customers (remaining 50%) To Core Product
Step 4. Profit! Divided between you and you competitor 50/50
Step 5. Winner = SAP!
Step 1. Buy Competing Technology
Step 2. Destroy Said Technology
Step 2a. Loose 50% (or more) of the customers to a competitor, in this case SAP
Step 3. Slowly Move Those Customers (remaining 50%) To Core Product
Step 4. Profit! Divided between you and you competitor 50/50
Step 5. Winner = SAP!
This would be my prediction for the big Apple "risk". I would love to see this happen :)
:p
It has already started:
iFolder from Novell http://www.ifolder.com/
They have already started using the "i"