They are stealing a page from Microsoft's playbook by sowing Fear, Uncertainty, Doubt (FUD). This will give consumers something to think about when they are deciding where to spend their Christmas dollars.
But isn't management cutting costs in response the contemporary customer who has eschewed the travel agent in favor of web sites that compare prices and allow you to book through the lowest price? This rewards airlines that can cut their costs the most. So airlines cut costs right down to the bone and the end result is that everyone (including the parsimonious customer) suffers.
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They are stealing a page from Microsoft's playbook by sowing Fear, Uncertainty, Doubt (FUD). This will give consumers something to think about when they are deciding where to spend their Christmas dollars.
Talk about a self-feeding loop.