The "usefullness" idea is tainted by the freebe.
Doctors who were given drugs,hotel stays etc by reps took tests later to see what drugs they would prescribe when 2 or more drugs worked equally well.
The researchers were given access to to the doctor prescription records.
It turned out even the doctors who thought they didn't, said stated in the survey/test that they wouln't be influenced by sales pitches,freebes, prescribed the drug much more often that was made by the guys that sent them away, made them listen to a sales pitch them let them golf.
Wish I had a link to the study, I'll dig. Very interseting. Anyone else rember reading about it?
Guees people will help out people that give them freebies more than they would like to belive.
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The "usefullness" idea is tainted by the freebe. Doctors who were given drugs ,hotel stays etc by reps took tests later to see what drugs they would prescribe when 2 or more drugs worked equally well.
The researchers were given access to to the doctor prescription records.
It turned out even the doctors who thought they didn't, said stated in the survey/test that they wouln't be influenced by sales pitches,freebes, prescribed the drug much more often that was made by the guys that sent them away, made them listen to a sales pitch them let them golf.
Wish I had a link to the study, I'll dig. Very interseting. Anyone else rember reading about it?
Guees people will help out people that give them freebies more than they would like to belive.