Forbes recently had an article about how Verizon was planning a similar service. I find this really interesting because I heard a couple of reports on C-NBC today talking about how Verizon has been in private talks with Virgin about a technology license. The pundits seem to believe that verizon is trying to get a license from Virgin to carry their content on the verizon network.
I think that this would actually be a really smart strategy for Virgin to employ. Think about it, Virgin not only gets the advertising for it first and everyone begins to associate it with them but then once it becomes famous they get a piece of everyone elses action.
The world is moving towards total technolgy convergence where people will have a radio/mp3 player/phone (they already do actually). This will become another feature that every phone will have to have in a couple of years and Virgin will not hold a monopoly for very long. By letting people buy into their content they make sure that they get money from everyone.
Be very careful doing this. I read about this on a blog a couple of days ago and tried it with some of the tapes we have an the archive here at work (i work for a local news station on boston). Out of the 5 tapes I tried 3 broke, 1 worked and 1 kind of worked. This is a neat idea but it needs a little more thought before it should be tried with anything that really matters to you.
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Forbes recently had an article about how Verizon was planning a similar service. I find this really interesting because I heard a couple of reports on C-NBC today talking about how Verizon has been in private talks with Virgin about a technology license. The pundits seem to believe that verizon is trying to get a license from Virgin to carry their content on the verizon network.
I think that this would actually be a really smart strategy for Virgin to employ. Think about it, Virgin not only gets the advertising for it first and everyone begins to associate it with them but then once it becomes famous they get a piece of everyone elses action.
The world is moving towards total technolgy convergence where people will have a radio/mp3 player/phone (they already do actually). This will become another feature that every phone will have to have in a couple of years and Virgin will not hold a monopoly for very long. By letting people buy into their content they make sure that they get money from everyone.
Be very careful doing this. I read about this on a blog a couple of days ago and tried it with some of the tapes we have an the archive here at work (i work for a local news station on boston). Out of the 5 tapes I tried 3 broke, 1 worked and 1 kind of worked. This is a neat idea but it needs a little more thought before it should be tried with anything that really matters to you.