I posted a screenshot and a few comments to my weblog on this when I noticed it on some of my Amazon sessions last week... Link, if you want to see the screenshot
Re:On-demand is the future, today.
on
Television Reloaded
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· Score: 4, Insightful
Yes, the broadcast industry is fighting it every step of the way. But over the long-term the preferences of the content distributors have had very little sway on the ultimate delivery mechanisms for the content they distribute. We're always going to need some level of business apparatus surrounding the delivery of content, but the businesses themselves are basically just a means-to-an-end, with profits and success redistributed according to market need.
Think about it: the RIAA was dragged kicking and screaming into distribution models like iTunes Music Store, etc, which has ended up being a popular and heavily used option for a huge number of consumers. The MPAA originally opposed VHS and Betamax.
People are used to on-demand entertainment and television and radio are the only formats that don't widely support this consumption style. We like being able to pause our DVDs, skip past the songs we don't like in our CD/MP3 collections, browse what we want when we want to online, and so on. It's becoming part of our relationship with media. Any format that doesn't support this usage is going to have to evolve or die. It's simply the way things work, and it doesn't matter whether the broadcast industry doesn't like it, fights it, even wins a few legal battles in the short-term. Consumer demand will invariably be met by market forces.
I posted a screenshot and a few comments to my weblog on this when I noticed it on some of my Amazon sessions last week... Link, if you want to see the screenshot
Yes, the broadcast industry is fighting it every step of the way. But over the long-term the preferences of the content distributors have had very little sway on the ultimate delivery mechanisms for the content they distribute. We're always going to need some level of business apparatus surrounding the delivery of content, but the businesses themselves are basically just a means-to-an-end, with profits and success redistributed according to market need.
Think about it: the RIAA was dragged kicking and screaming into distribution models like iTunes Music Store, etc, which has ended up being a popular and heavily used option for a huge number of consumers. The MPAA originally opposed VHS and Betamax.
People are used to on-demand entertainment and television and radio are the only formats that don't widely support this consumption style. We like being able to pause our DVDs, skip past the songs we don't like in our CD/MP3 collections, browse what we want when we want to online, and so on. It's becoming part of our relationship with media. Any format that doesn't support this usage is going to have to evolve or die. It's simply the way things work, and it doesn't matter whether the broadcast industry doesn't like it, fights it, even wins a few legal battles in the short-term. Consumer demand will invariably be met by market forces.
Steamboy comes out in limited release on March 18th.