Purchasing Adobe would help Apple reclaim market share they lost in the 90's to Microsoft. One of Apple's core target markets has always been 'artists' (aka media professionals). In the 90's, if you were a media professional you had no choice you had to have a Mac, but since about 1999 either platform was a viable choice.
By purchasing Adobe, Apple would be taking another step towards reclaiming this market share. But the goal in reclaiming the media professional market isn't profit its mind share. It's not like media professionals make up a vast share of the market, so there isn't alot of money in this venture. Apple's real goal is to convince the consumer that if you want to be creative you have to have a Mac, and having all the media professionals on side certainly goes a long way in convincing the market of this.
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Purchasing Adobe would help Apple reclaim market share they lost in the 90's to Microsoft. One of Apple's core target markets has always been 'artists' (aka media professionals). In the 90's, if you were a media professional you had no choice you had to have a Mac, but since about 1999 either platform was a viable choice.
By purchasing Adobe, Apple would be taking another step towards reclaiming this market share. But the goal in reclaiming the media professional market isn't profit its mind share. It's not like media professionals make up a vast share of the market, so there isn't alot of money in this venture. Apple's real goal is to convince the consumer that if you want to be creative you have to have a Mac, and having all the media professionals on side certainly goes a long way in convincing the market of this.