Ah yes, I was waiting on "the only good music is indie music" response. Just because it is popular, doesn't mean it can't be good....but thanks anyway for being predictable.
(I work at a Bank)
Since Sarbaines kicked in, we have to keep a backup of every single file you use for work purposes, not just email. This means archiving every word doc, spreadsheet, database...etc. Starting January 1, they also blocked our access to all external sources of email and external instant messaging clients as well. After seeing this judgement, now I understand why.
Actually Coolio didn't have to give consent, rather, his record label did. Coolio was upset because he was cut out of the loop. His label gave Weird Al permission to use the song, and he was never consulted.
Actually, the Sirius/Stern deal will go down as the turning point for this Company, and satellite radio as well. Although the deal was expensive at $500MM, it offers a lot of people the first compelling reason to look at Sirius.
I think most people seriously underestimate the draw of a morning radio show for those that listen every day. I am personally not a Stern fan, but if my morning radio show was moving to satellite, I would definitely pay the 12 bucks to keep listening. When you listen to morning radio for 3 or 4 hours each morning, you just get used to hearing the same voices each morning, and it becomes part of your routine. Stern fans are even more zealous about the show, so I beleive you will see a strong conversion rate come January 1 (when he moves).
As far as the fincial breakdown goes, Sirius needs less than 1 million new subscribers as a result of the deal to break even. (1 Million subscibers x $12 a month x 60 months = $720 million). Stern has as estimated 8 million regular listeners each morning. Considering the draw of the show, in addition to the other benifets of satellite radio, I would consider a 12.5% (1 million out of 8 million listeners) conversion rate for new subscribers fairly conservative.
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Ah yes, I was waiting on "the only good music is indie music" response. Just because it is popular, doesn't mean it can't be good....but thanks anyway for being predictable.
(I work at a Bank) Since Sarbaines kicked in, we have to keep a backup of every single file you use for work purposes, not just email. This means archiving every word doc, spreadsheet, database...etc. Starting January 1, they also blocked our access to all external sources of email and external instant messaging clients as well. After seeing this judgement, now I understand why.
Actually Coolio didn't have to give consent, rather, his record label did. Coolio was upset because he was cut out of the loop. His label gave Weird Al permission to use the song, and he was never consulted.
Actually, the Sirius/Stern deal will go down as the turning point for this Company, and satellite radio as well. Although the deal was expensive at $500MM, it offers a lot of people the first compelling reason to look at Sirius.
I think most people seriously underestimate the draw of a morning radio show for those that listen every day. I am personally not a Stern fan, but if my morning radio show was moving to satellite, I would definitely pay the 12 bucks to keep listening. When you listen to morning radio for 3 or 4 hours each morning, you just get used to hearing the same voices each morning, and it becomes part of your routine. Stern fans are even more zealous about the show, so I beleive you will see a strong conversion rate come January 1 (when he moves).
As far as the fincial breakdown goes, Sirius needs less than 1 million new subscribers as a result of the deal to break even. (1 Million subscibers x $12 a month x 60 months = $720 million). Stern has as estimated 8 million regular listeners each morning. Considering the draw of the show, in addition to the other benifets of satellite radio, I would consider a 12.5% (1 million out of 8 million listeners) conversion rate for new subscribers fairly conservative.