One small step forward for convenience. One giant Leap backwards for energy efficency.
Seriously though 8 ounces of mineral Calcium Oxide and enough packaging to kill several small African Tribes ('The God's Must be Crazy' anyone?). All this just to heat a single serving of your beverage of choice. It seems pretty clear why we havent seen such a simple product in our retail outlets before.
Personally I think the merits of a more durable mutli use container with a self contained element (powered by electricity, butane etc.) outweigh the merits of this container 10 fold purely because of cost efficiency (let alone energy efficiency).
I guess only time will tell us if it is commercial. How much are people really prepared to pay for convenience? I know I wouldn't want to be forking out for this stuff on a daily basis.
On the plus side I doubt we'll have to wait long before some yank seriously injures themself not following directions and gets this pulled from the market.
One small step forward for convenience. One giant Leap backwards for energy efficency. Seriously though 8 ounces of mineral Calcium Oxide and enough packaging to kill several small African Tribes ('The God's Must be Crazy' anyone?). All this just to heat a single serving of your beverage of choice. It seems pretty clear why we havent seen such a simple product in our retail outlets before. Personally I think the merits of a more durable mutli use container with a self contained element (powered by electricity, butane etc.) outweigh the merits of this container 10 fold purely because of cost efficiency (let alone energy efficiency). I guess only time will tell us if it is commercial. How much are people really prepared to pay for convenience? I know I wouldn't want to be forking out for this stuff on a daily basis. On the plus side I doubt we'll have to wait long before some yank seriously injures themself not following directions and gets this pulled from the market.