I work in a computer store that offers free Wi-Fi along with free Internet Access on our demo computers. In my opinion, what end up with is increased traffic, but mainly for the sole purpose of taking advantage of the free internet access. In terms of Wi-Fi, most people just sit outside our store to use it, without even stepping inside once.
In my opinion, the amount of traffic your store will have will increase dramatically, but in terms of actually sales, there will probably not be much increase. In fact, the increased traffic may even be a detriment. The more people in the store, the less likely someone will be able to be serviced or helped or comfortable. If the store is filled up with people who are just there for the free Internet Access, it will be that much harder for real customers to be helped or make purchases.
Slashdot Mirror
I work in a computer store that offers free Wi-Fi along with free Internet Access on our demo computers. In my opinion, what end up with is increased traffic, but mainly for the sole purpose of taking advantage of the free internet access. In terms of Wi-Fi, most people just sit outside our store to use it, without even stepping inside once. In my opinion, the amount of traffic your store will have will increase dramatically, but in terms of actually sales, there will probably not be much increase. In fact, the increased traffic may even be a detriment. The more people in the store, the less likely someone will be able to be serviced or helped or comfortable. If the store is filled up with people who are just there for the free Internet Access, it will be that much harder for real customers to be helped or make purchases.