Multiple readers per copy means little unless it turns into real subscribers at a later date. If people aren't buying then the publisher isn't making money.
The only way PLoS has been able to circumvent this is by (a) huge donations )primarily from a couple of donors (b) Charge the authors money to publish their work. This used to be $1500 and now has been increased to $2000 or $2500. As a former grad student I can assure you that many established journals charge authors a publishing fee on the same order of magnitude.
He didn't deliberately flood wikipedia with false information to mislead. He didn't offer false medical advice deliberately while claiming to be a doctor. Firstly, his PhD is in Theology. Secondly, he has cited his "credentials" in correspondence with real professors in an attempt to convince them that Wikipedia is a valid research tool.
http://www.webcitation.org/5N2MZaMWP
Slashdot Mirror
The actual character sheets of celebrity players like Vin Diesel and Stephen Colbert.
Will Microsoft favor the blew states with this new service?
Multiple readers per copy means little unless it turns into real subscribers at a later date. If people aren't buying then the publisher isn't making money.