So, I'm not in the marketing business, but I always thought that you'd find a target audience, find products that appeal to that audience, and then find a way to connect the two. So now I'm a target audience, and someone thinks they have a product I care about. (not saying I do but in theory...) Do I want to see an ad during my fav tv show? No, but it does provide I convenient 5 min break. Do I want to hear someone call me on my cell and run up my phone bill? No, but it does provide me with a fun conversation at pissing off the telemarketer. Do I want to see an ad in my games? No, that makes me avoid that section of game. How about a little commercial ticker at the corner of my screen like some websites? No, that just earns a little post-it note stuck to my screen in said corner. How bout running ads during load time? Yet again, that just earns me a 5 min break to ignore whatever shameless advertising ploy is trying to consume my attention.
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Watch out for those boomerangs too.
So, I'm not in the marketing business, but I always thought that you'd find a target audience, find products that appeal to that audience, and then find a way to connect the two. So now I'm a target audience, and someone thinks they have a product I care about. (not saying I do but in theory...) Do I want to see an ad during my fav tv show? No, but it does provide I convenient 5 min break. Do I want to hear someone call me on my cell and run up my phone bill? No, but it does provide me with a fun conversation at pissing off the telemarketer. Do I want to see an ad in my games? No, that makes me avoid that section of game. How about a little commercial ticker at the corner of my screen like some websites? No, that just earns a little post-it note stuck to my screen in said corner. How bout running ads during load time? Yet again, that just earns me a 5 min break to ignore whatever shameless advertising ploy is trying to consume my attention.