It's about time that some of these entrenched media giants finally get off their high horse and actually embrace change.
EVERY time technology changes, they fight it tooth and nail...first the radio, then the VCR, then the CD recorder, the MP3 player, the internet, etc... Everytime they fight it to the death, and when they ultimately end up losing the fight, the new technology brings in BILLIONS of dollars in new sales channels...
I say: it's about time one of them finally is deciding to embrace the changes that will enevitably come to the media industry.
Actually,
Their costs on the downloaded music are a lot higher than most of their iPod's and accessories. This is why they specifically exclude iTunes music, or anything that can be redeemed for iTunes music (gift cards, etc.) from the settlement.
An iTunes song will cost apple about $0.60 to the music companies, and $0.25 in credit card fees. Add bandwidth and other administrative costs, and they are basically making absolutely nothing off of iTunes.
However, their costs on that $40 dock are MUCH higher: It probably cost them all of $5 to make, package, and distribute...
The false claim was the 10 hour battery life. The suit was about the battery life, apple claimed 10 hours...most people, including myself, on the 3rd gen iPod barely got 5-6...that's an almost double claim on battery life.
It was, at one point, a hot topic of discussion on some of the iPod forums.
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It's about time that some of these entrenched media giants finally get off their high horse and actually embrace change. EVERY time technology changes, they fight it tooth and nail...first the radio, then the VCR, then the CD recorder, the MP3 player, the internet, etc... Everytime they fight it to the death, and when they ultimately end up losing the fight, the new technology brings in BILLIONS of dollars in new sales channels... I say: it's about time one of them finally is deciding to embrace the changes that will enevitably come to the media industry.
Actually, Their costs on the downloaded music are a lot higher than most of their iPod's and accessories. This is why they specifically exclude iTunes music, or anything that can be redeemed for iTunes music (gift cards, etc.) from the settlement. An iTunes song will cost apple about $0.60 to the music companies, and $0.25 in credit card fees. Add bandwidth and other administrative costs, and they are basically making absolutely nothing off of iTunes. However, their costs on that $40 dock are MUCH higher: It probably cost them all of $5 to make, package, and distribute...
and most people would be able to call their credit card company and/or bank and order a replacement statement for a few $$.
The false claim was the 10 hour battery life. The suit was about the battery life, apple claimed 10 hours...most people, including myself, on the 3rd gen iPod barely got 5-6...that's an almost double claim on battery life. It was, at one point, a hot topic of discussion on some of the iPod forums.
Because they didn't make false statements about the battery life on an iPod...which is what the entire suit was about.
If this is real, I just hope they have a port 80 HTTP option for those of us stuck behind corporate firewalls.