Back in the day, you actually had to get up from the couch to change the channel - which is why people would stay locked on to a particular network, not just a certain TV show. When the remote came along, it allowed us to jump from channel to channel. Now with the DVR, we can actually skip the commercials.
The reason that younger audiences, especially males, don't skip these ads is that....they're too frickin lazy to find the remote! Older people are too stubborn to ignore the commercials and will dig under the couch for 10 minutes just so they can skip 2 minutes worth of commercials. There's your explanation for these responses.
I think one major reason for the decline in movie-going is the loss of impact of good special effects. Since most special effects can be performed with a laptop, the punch of the summer movies has been extremely deflated. I mean, when was the last time you went to see a movie for the special effects?
After the advent of Star Wars, the marketing of the film could be entirely around the special effects and people would go by the droves. There hasn't been a must-see movie for effects in a long time. (And don't fanboy about Episode III - the only reason you went to see it was so you could get some closure on the abortion that was Ep I and II.)
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Back in the day, you actually had to get up from the couch to change the channel - which is why people would stay locked on to a particular network, not just a certain TV show. When the remote came along, it allowed us to jump from channel to channel. Now with the DVR, we can actually skip the commercials.
The reason that younger audiences, especially males, don't skip these ads is that....they're too frickin lazy to find the remote! Older people are too stubborn to ignore the commercials and will dig under the couch for 10 minutes just so they can skip 2 minutes worth of commercials. There's your explanation for these responses.
I think one major reason for the decline in movie-going is the loss of impact of good special effects. Since most special effects can be performed with a laptop, the punch of the summer movies has been extremely deflated. I mean, when was the last time you went to see a movie for the special effects? After the advent of Star Wars, the marketing of the film could be entirely around the special effects and people would go by the droves. There hasn't been a must-see movie for effects in a long time. (And don't fanboy about Episode III - the only reason you went to see it was so you could get some closure on the abortion that was Ep I and II.)