I agree, people are getting into altruistic objectives, and you can argue about it as much as you'd like, the ethics, the sincerity, but utlimately, everyone benefits.
IBM could roll out a few more million on some commercials, or spend it in a different approach, they care enough to take that initiative. It would be a lot easier to just hire some ad. company and be done with. It's refreshing to see a company care about the society.
Re:Exactly what *is* the Dell aversion to AMD?
on
Dell Dumping Itanium
·
· Score: 2, Interesting
I don't think it's an aversion towards AMD, however they benefit more from Intel.
Intel uses a very effective pull marketing strategy. Most consumers don't care about what processor they have. They don't understand it and they don't care to learn. However after their commercials, the name is known which makes the name sound reputable. Because of their "Intel inside" advertising, people aren't going out and buying processors, but demanding them from retailers.
In addition, humans get confused easily. If you have 3 options: basic, standard, advanced let's say, the decision is easy. You know what youw ant and what you need and how much you can spend. When you throw in too many alternatives, people hestiate. Every moment a customer is hesitating and not purchasing, companies lose money. Now obviously there are issues with customibility, but giving customers too many alternatives can be a bad thing. Take Apple for example, why did they replace the mini with the nano? Was colored iPods a good idea? Is there a reason the nano is offered (as of yet) in 2 colors?
Now imagine Dell's advantages to exlusivity. Ever additional product they offer, they lose money. It's costly in advertising, in inventory, in maintenence, in troubleshooting, the list goes on. Also as mentioned, they can buy more intel chips creating economies of scale for both companies.
And of COURSE they are greedy bastards, it's a corporation. An American one out for themselves, hell, have you tried talking to Dell on the phone?
Slashdot Mirror
I agree, people are getting into altruistic objectives, and you can argue about it as much as you'd like, the ethics, the sincerity, but utlimately, everyone benefits. IBM could roll out a few more million on some commercials, or spend it in a different approach, they care enough to take that initiative. It would be a lot easier to just hire some ad. company and be done with. It's refreshing to see a company care about the society.
I don't think it's an aversion towards AMD, however they benefit more from Intel.
Intel uses a very effective pull marketing strategy. Most consumers don't care about what processor they have. They don't understand it and they don't care to learn. However after their commercials, the name is known which makes the name sound reputable. Because of their "Intel inside" advertising, people aren't going out and buying processors, but demanding them from retailers.
In addition, humans get confused easily. If you have 3 options: basic, standard, advanced let's say, the decision is easy. You know what youw ant and what you need and how much you can spend. When you throw in too many alternatives, people hestiate. Every moment a customer is hesitating and not purchasing, companies lose money. Now obviously there are issues with customibility, but giving customers too many alternatives can be a bad thing. Take Apple for example, why did they replace the mini with the nano? Was colored iPods a good idea? Is there a reason the nano is offered (as of yet) in 2 colors?
Now imagine Dell's advantages to exlusivity. Ever additional product they offer, they lose money. It's costly in advertising, in inventory, in maintenence, in troubleshooting, the list goes on. Also as mentioned, they can buy more intel chips creating economies of scale for both companies.
And of COURSE they are greedy bastards, it's a corporation. An American one out for themselves, hell, have you tried talking to Dell on the phone?