I thought that the most interesting thing that happened to the online publicity world in 2005 was the Alternative Reality Gaming-oriented ads. I'm thinking of the Halo 2 marketing campaign labeled as "I Love Bees"... it was (to me) a whole new approach to publicity that was actually interesting in itself; you started to play the game not knowing what it was about, then you slowly discover the links with Halo and you don't care anymore, it's just fun! And of course you get to know about the product in the meantime, but it's subtle enough. I think there are other IT products or movies that used this method before (A.I. by Steven Speilberg) but not in such a huge scale... Hell, even public phones all across the USA were ringing!
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No contest needed. Just pick random contributors from the ELotH:TES wiki. Now there's a game concept.
I thought that the most interesting thing that happened to the online publicity world in 2005 was the Alternative Reality Gaming-oriented ads. I'm thinking of the Halo 2 marketing campaign labeled as "I Love Bees"... it was (to me) a whole new approach to publicity that was actually interesting in itself; you started to play the game not knowing what it was about, then you slowly discover the links with Halo and you don't care anymore, it's just fun! And of course you get to know about the product in the meantime, but it's subtle enough.
I think there are other IT products or movies that used this method before (A.I. by Steven Speilberg) but not in such a huge scale... Hell, even public phones all across the USA were ringing!