Just take a sharpie, write "No thanks" across the offer, and mail it (including the envelope it came in, disclosure forms, brochures, etc.) back to the offerer in the prepaid envelope. The envelope gets pretty thick -- I'm sure it has to be processed by hand.
They only pay for return postage if the envelope they sent you is actually used. This at least doubles their cost of missing their target audience. I look at it as providing them free feedback on the accuracy of their targeting algorithms. "How're we doing?" "Not well."
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Just take a sharpie, write "No thanks" across the offer, and mail it (including the envelope it came in, disclosure forms, brochures, etc.) back to the offerer in the prepaid envelope. The envelope gets pretty thick -- I'm sure it has to be processed by hand.
They only pay for return postage if the envelope they sent you is actually used. This at least doubles their cost of missing their target audience. I look at it as providing them free feedback on the accuracy of their targeting algorithms. "How're we doing?" "Not well."