You want to translate your tried and tested hardcopy business model over to the internet. Well, you can't.
You need a new business model altogether. Literally altogether.
Currently your entire income depends upon the inheritant slowness of distributing your hardcopy from point A to point B. It takes time and money to print, ship and display your magazine. But on the internet moving your content from point A to the rest of the alphabet and beyond takes practically zero time and with practically zero cost.
So your first thought is to create some kind of artificial barrier or to maybe rely on the aging and, frankly, woefully out of date copyright law to protect you.
Neither of these will help you make sales.
First, encrypting your pdfs or signing them with some kind of DRM only makes it harder for people who want to give you cash to give you cash. Second, the internet is a living creature that perceives any barrier to the free transfere of data, like your magazine's content, as damage and wiill route all traffic around this damage and away from your ad space. Third, do you have the money to persue the millions of people who have downloaded your pdf "for free"? No, the best you can do is pick a leaf out of the woods.
So what do you do?
1) Forget everything you know about publishing a magazine. Literally none of it applies to the arena of the internet. 2) Look at existing companies that turn a profit. Like Google. Many people wrongly think Google make money by selling ad space. They don't. They sell user profiles. They collect every bit of data, mine it and compile profiles on every angle they can think of. When you know within a few dozen metres to the millisecond who is currently using the internet to learn about dark chocolate covered digestive biscuits that are on offer with 50% extra free... well you can charge biscuit companies a fortune for that information. How much do you think Google charges to compile a report on your target demographic? Just think about it. 3) Information is consumed differently on a web page to how it is consumed on a piece of paper. For a start pages are viewed in all kinds of formats from your tiny phone screen, to a monitor on a desk, to a snippet headline on someone's twitter feed or facebook wall. PDF is fine if all you're doing is sending it to a printing press but it is terrible if you want your content to look good on every consumable medium there is. The Bible on this subject is a book called "Don't make me think". Go and buy it now. 4) Your unit of sale can no longer be a monthly bundle of stories contained in a paper ensemble. On the internet, your unit of sale is page hits and landing page conversions. You need to make it easy for people to get to a specific article. They need a link that takes them directly to that article that is easy to copy and share. They need buttons that enable them to share it on twitter or facebook or whatever. The more people linking to you, the less people that will be linking to someone who has copied your content. Your landing page should make it easy to drill down to a specific article. The easier you make it for the user, the less they have to work for it or think about it, the quicker and more often they'll be viewing your article AND your ad space. So you want to release your articles in a way that generates maximum repeated traffic. 5) Hire someone full-time and on professional level pay to manage your social media. They will get you a twitter and a facebook and a blog and a forum and some box of magic and they will get people to follow a link to your articles and to your ad space. It's a real job. 6) Forget about the people who take your content for free. Literally forget about them. They aren't worth your time and money. The film idustry would have us believe they would have made x billion dollars more last year if every person who pirated their movies had paid for them. But the truth is the people who "pirated" the movie we're never going to pay for it no matter what the circumstances wer
Hello, first post and all. Saw this news article and it made me laugh. 40ms for taking the picture, maybe, but that doesn't include all the other time involved.
I'm a student at Sheffield Hallam and I've been taught by the lecturers involved. What's more I've had my face scanned in. I can tell you that 40ms is very, very deceptive.
So maybe it does take 40ms to take the photograph but it isn't a stunningly high resolution photo and even then it is only a photo. The system works by taking a normal photograph and scanning your face separately. The two are put together later in post-processing and from my experience it takes several days of fiddling with parameters, avoiding marking assignments and not paying attention to students.
I wanted the data for my face from when it had been scanned. It took me nearly a week of nagging to get the lecturers involved to sort it out and in the end I had to get it off their computers myself (an old mac). 40ms doesn't really include the time it takes for you to cut through the bureaucracy of Sheffield Hallam
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You want to translate your tried and tested hardcopy business model over to the internet. Well, you can't.
You need a new business model altogether. Literally altogether.
Currently your entire income depends upon the inheritant slowness of distributing your hardcopy from point A to point B. It takes time and money to print, ship and display your magazine. But on the internet moving your content from point A to the rest of the alphabet and beyond takes practically zero time and with practically zero cost.
So your first thought is to create some kind of artificial barrier or to maybe rely on the aging and, frankly, woefully out of date copyright law to protect you.
Neither of these will help you make sales.
First, encrypting your pdfs or signing them with some kind of DRM only makes it harder for people who want to give you cash to give you cash. Second, the internet is a living creature that perceives any barrier to the free transfere of data, like your magazine's content, as damage and wiill route all traffic around this damage and away from your ad space. Third, do you have the money to persue the millions of people who have downloaded your pdf "for free"? No, the best you can do is pick a leaf out of the woods.
So what do you do?
1) Forget everything you know about publishing a magazine. Literally none of it applies to the arena of the internet.
2) Look at existing companies that turn a profit. Like Google. Many people wrongly think Google make money by selling ad space. They don't. They sell user profiles. They collect every bit of data, mine it and compile profiles on every angle they can think of. When you know within a few dozen metres to the millisecond who is currently using the internet to learn about dark chocolate covered digestive biscuits that are on offer with 50% extra free... well you can charge biscuit companies a fortune for that information. How much do you think Google charges to compile a report on your target demographic? Just think about it.
3) Information is consumed differently on a web page to how it is consumed on a piece of paper. For a start pages are viewed in all kinds of formats from your tiny phone screen, to a monitor on a desk, to a snippet headline on someone's twitter feed or facebook wall. PDF is fine if all you're doing is sending it to a printing press but it is terrible if you want your content to look good on every consumable medium there is. The Bible on this subject is a book called "Don't make me think". Go and buy it now.
4) Your unit of sale can no longer be a monthly bundle of stories contained in a paper ensemble. On the internet, your unit of sale is page hits and landing page conversions. You need to make it easy for people to get to a specific article. They need a link that takes them directly to that article that is easy to copy and share. They need buttons that enable them to share it on twitter or facebook or whatever. The more people linking to you, the less people that will be linking to someone who has copied your content. Your landing page should make it easy to drill down to a specific article. The easier you make it for the user, the less they have to work for it or think about it, the quicker and more often they'll be viewing your article AND your ad space. So you want to release your articles in a way that generates maximum repeated traffic.
5) Hire someone full-time and on professional level pay to manage your social media. They will get you a twitter and a facebook and a blog and a forum and some box of magic and they will get people to follow a link to your articles and to your ad space. It's a real job.
6) Forget about the people who take your content for free. Literally forget about them. They aren't worth your time and money. The film idustry would have us believe they would have made x billion dollars more last year if every person who pirated their movies had paid for them. But the truth is the people who "pirated" the movie we're never going to pay for it no matter what the circumstances wer
Learn to deploy and customise wordpress. There are an infinite supply of people looking for this very solution.
Hello, first post and all. Saw this news article and it made me laugh. 40ms for taking the picture, maybe, but that doesn't include all the other time involved. I'm a student at Sheffield Hallam and I've been taught by the lecturers involved. What's more I've had my face scanned in. I can tell you that 40ms is very, very deceptive. So maybe it does take 40ms to take the photograph but it isn't a stunningly high resolution photo and even then it is only a photo. The system works by taking a normal photograph and scanning your face separately. The two are put together later in post-processing and from my experience it takes several days of fiddling with parameters, avoiding marking assignments and not paying attention to students. I wanted the data for my face from when it had been scanned. It took me nearly a week of nagging to get the lecturers involved to sort it out and in the end I had to get it off their computers myself (an old mac). 40ms doesn't really include the time it takes for you to cut through the bureaucracy of Sheffield Hallam