In a game with a contemporary setting, in-game advertisements could increase realism. For example, soda machines are a staple background item in action games. A Pepsi or Coke machine would be more realistic than some brand that doesn't really exist. The key is not to say "all advertising is bad" or "anything goes", but to look at each situation and say "Does this enhance the experience or detract from it?".
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If the 3 take-out restaurants had massive and diverse menus, I would I need a fourth?
In a game with a contemporary setting, in-game advertisements could increase realism. For example, soda machines are a staple background item in action games. A Pepsi or Coke machine would be more realistic than some brand that doesn't really exist. The key is not to say "all advertising is bad" or "anything goes", but to look at each situation and say "Does this enhance the experience or detract from it?".