While I'm not in the advertising industry, I'd say that the ones that should be quakin' in their boots are the ad agencies. How many people read a story online about a funny video on YouTube or Yikers or GoogleVideo, or whatever and watch some inane homemade video. I think that if there were a way to have random people create "ads" and they would be randomly shown, then that would garner a lot more interest than the "canned" stuff coming out of the ad factories.
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While I'm not in the advertising industry, I'd say that the ones that should be quakin' in their boots are the ad agencies. How many people read a story online about a funny video on YouTube or Yikers or GoogleVideo, or whatever and watch some inane homemade video. I think that if there were a way to have random people create "ads" and they would be randomly shown, then that would garner a lot more interest than the "canned" stuff coming out of the ad factories.