This has nothing to do with the entertainment industry angry about a bad investment. Entertainment companies are famous for making bad investments. Just ask any investor.
The DVD pricing scheme has marketting 101 written all over it. Always charge MORE for something new. It doesn't matter if the "New and Improved" version is any better than the old one, consumers will pay more just because it's something different. Other industries thrive on this concept. Car manufacturers stay in existance because of this rule. So do computer manufacturers. Entertainment people are just following the pack here.
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This has nothing to do with the entertainment industry angry about a bad investment. Entertainment companies are famous for making bad investments. Just ask any investor.
The DVD pricing scheme has marketting 101 written all over it. Always charge MORE for something new. It doesn't matter if the "New and Improved" version is any better than the old one, consumers will pay more just because it's something different. Other industries thrive on this concept. Car manufacturers stay in existance because of this rule. So do computer manufacturers. Entertainment people are just following the pack here.