"The Cup of Excellence program builds the bridge between the high quality farmer, the high quality trade and eventually the consumer who finds coffees he truly loves and at the same time knows that the farmer has been well compensated.
Cup of Excellence builds international relationships in many forms. It creates a situation where cooperation is the key to success, where appreciation is the mantra and where friendships and lasting partnerships are built. It is one of the few programs that puts its main focus on individual empowerment, training and education with no consideration of gender or economic status."
If you just want to buy a better consciousness you should send your money to the red cross rather than your local wal-mart. With the cup of exellence program you can track your beans back to the actual farmer, like you can with good wine.
I like this program better than the "fairtrade" programs for coffee:
http://www.cupofexcellence.org/
"The Cup of Excellence program builds the bridge between the high quality farmer, the high quality trade and eventually the consumer who finds coffees he truly loves and at the same time knows that the farmer has been well compensated.
Cup of Excellence builds international relationships in many forms. It creates a situation where cooperation is the key to success, where appreciation is the mantra and where friendships and lasting partnerships are built. It is one of the few programs that puts its main focus on individual empowerment, training and education with no consideration of gender or economic status."
If you just want to buy a better consciousness you should send your money to the red cross rather than your local wal-mart. With the cup of exellence program you can track your beans back to the actual farmer, like you can with good wine.