So what if they want to the the #1 North American computer seller again, shouldn't a business strive to be #1? Dell's business model is no longer the competitive advantage it used to be now that many other computer manufacturers offer the same build-your own strategy that has worked for Dell in the past. Also, like other posters have mentioned, not everything Wal-Mart sells has the "cheap" connotation; HP sells computers and their peripherals at Wal-Mart just the same as Best Buy and Circuit City.
So I don't think Dell deserves criticism, they're doing what they can to stay competitive and not choosing to stick with a business model that has lost its advantage.
I had a customer on the phone while working for Circuit City that was asking questions about the Athlon 64 chip featured in one of our ad computers. One of the features listed was Enhanced Virus Protection and it was all that I could do to stop from laughing out loud when he asked me what "Enchanted Virus Protection" was. I almost told him that a legion of gnomes and fairies emerged lived inside the computer to protect him from the evil virii.
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So what if they want to the the #1 North American computer seller again, shouldn't a business strive to be #1? Dell's business model is no longer the competitive advantage it used to be now that many other computer manufacturers offer the same build-your own strategy that has worked for Dell in the past. Also, like other posters have mentioned, not everything Wal-Mart sells has the "cheap" connotation; HP sells computers and their peripherals at Wal-Mart just the same as Best Buy and Circuit City. So I don't think Dell deserves criticism, they're doing what they can to stay competitive and not choosing to stick with a business model that has lost its advantage.
I had a customer on the phone while working for Circuit City that was asking questions about the Athlon 64 chip featured in one of our ad computers. One of the features listed was Enhanced Virus Protection and it was all that I could do to stop from laughing out loud when he asked me what "Enchanted Virus Protection" was. I almost told him that a legion of gnomes and fairies emerged lived inside the computer to protect him from the evil virii.