I did take a look... and I agree. It is definitely a marketing / promotional site. Not a social networking site as Ad Age had boldly mentioned. In fact, it doesn't appear to be, or want to be, a social networking site. It looks more like a contest. And quite frankly, if I were a teenager I think I might just do it. The prizes seemed pretty outrageous.
I think that everyone is trying to figure out how to capitalize on myspace. Some clearly do it better than others. For a brand like Wal-Mart, it is tougher given their image as oppose to Target for example.
Overall, its that all, that bad. Given some of the other marketing / promo sites out there... this one seems to be better than most.
That is pretty standard language. Pretty much any contest has to include this language given crazy, star-hungry parents. This goes to show that, in fact, that the Wal-Mart site is a contest... not social networking. Not sure why Ad Age went overboard on the social networking angle.
Slashdot Mirror
I did take a look ... and I agree. It is definitely a marketing / promotional site. Not a social networking site as Ad Age had boldly mentioned. In fact, it doesn't appear to be, or want to be, a social networking site. It looks more like a contest. And quite frankly, if I were a teenager I think I might just do it. The prizes seemed pretty outrageous.
I think that everyone is trying to figure out how to capitalize on myspace. Some clearly do it better than others. For a brand like Wal-Mart, it is tougher given their image as oppose to Target for example.
Overall, its that all, that bad. Given some of the other marketing / promo sites out there ... this one seems to be better than most.
That is pretty standard language. Pretty much any contest has to include this language given crazy, star-hungry parents. This goes to show that, in fact, that the Wal-Mart site is a contest ... not social networking. Not sure why Ad Age went overboard on the social networking angle.