You seem to have missed the whole idea of "branding". Companies aren't trying to sell the car, but the idea of stuff like being able to "go beyond" (e.g. range rover campaign). This is something advertisement companies have been doing now for more than 10 years.
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You seem to have missed the whole idea of "branding". Companies aren't trying to sell the car, but the idea of stuff like being able to "go beyond" (e.g. range rover campaign). This is something advertisement companies have been doing now for more than 10 years.