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The whole article sounds like a solution in search of a problem. It talks about "Dark Matter" as though the mysterious substance's properties were well-defined, even going as far as positing stars fuelled by "dark matter annihilation, instead of nuclear fusion". And then TFA says "If these dark stars are stable enough, its possible that they could still exist today".

I propose that dark matter is actually composed of jellybeans and M&M's, and that the first massive objects were stars fuelled by the crushing force of the crunchy shells of the M&Ms piercing the relatively soft outer coating of the jellybeans. Gravitational separation eventually turned the masses into giant Cadbury Creme Eggs.

Other than being completely silly, am I making any fewer wild guesses than the Dark Matter Annihilation folks?

Ahhh.. but you make the mistake of thinking that the Cadbury site is an appropriate answer. I don't give a rat's ass about marketing or consumerism. I want a list of answers that might possibly provide me with EXACTLy what I'm looking for and Google does just that. If I WANTED to look at the Cadbury site, I'd just type http://www.cadbury.co.uk./ The worst search results are the ones peppered with links to related (or worse, unrelated) businesses that provide no useful info. A search engine is a research tool, not a marketing tool. At least Google repsects that and keeps the commerce links off to the side where they can be deservedly ignored.

Hip?

Search on long phrases like this:

http://www.google.com/search?hl=en&q=history+choco late+has+been+associated+with+romance+and+sharing

Doesn't find this:

http://www.cadbury.co.uk/

But finds a lot of sites that clone the text, like this:
http://search.hotbot.co.uk/results/chocolate/
http://yahooshopping.rediff.com/yahooshopping/even ts2004/newyear/yhxmas-1-4-0-0-0-1021752.htm
http://www.jlr.co.uk/partners.htm

Its not hip to bash Google, its deserved criticism for launching a poor result. They're getting off lightly.

Cadbury isn't American its English. http://www.cadbury.co.uk/EN/CTB2003/about_chocolat e/history_cadbury/

A mildly recent (Dec. 2003) article showing that Chocolate consumption was tops among the Brittish in Europe (at 10 kilos per annum per capita).

Well, I can understand that. I've tasted American 'chocolate' :-p Whereas we have Cadbury's!

But yes, regardless of which country is the worst offender, most Western developed countries have a largeish intake of processed sugars, and in many opinions this is a greater and wider health worry than the intake of fat that's been so vilified over the last few decades.

BTW, does the report you mention include sources of sugar such as glucose syrup, corn syrup, invert syrup &c? (It's amazing how well sugar can be hidden in ingredients lists...)

BTW, Tbps can also stand for tablespoon, an English/Conventional unit of measure equal to about 16 mL

Actually, according to Cadbury, a British standard tablespoon holds 17.7ml while the American tablespoon has a 14.2 ml capacity.

From Godiva to Cadbury to the no-holds barred sophistication of Ferrero Rocher there is a world of choice. Don't fuck it up!