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Domain: doubleclick.com

Stories and comments across the archive that link to doubleclick.com.

Stories · 10

  1. Report on Last Decade of Online Advertising

    Internet · · posted by ryuzaki0 · from the from-sleaze-to-sleazier dept. · 211 comments
    Eh-Wire writes "Doubleclick.com has an interesting 24 page PDF available covering the history of online advertising over the last decade. Interesting trivia include recounts of some of the first online ads presented on HotWired. Online advertising has become very competitive in the last ten years and last year saw a revival of activity in this form of advertising. The usual selection of graphs and charts are there to pretty up the document. Overall an interesting read if you're into that sort of thing."

  2. Where To Find Ambitious Business Partners?

    Ask · Business · · posted by Cliff · from the searching-for-mbas dept. · 50 comments
    LostInTranslation asks: "If I were an MBA looking to make a fantastic new dotcom company, I would look around places like /. to try and net some technical wizards to do my bidding. Sites like this collect that kind of tech genius. But the problem is that I already am a technical wizard, and what I need is someone who is driven to sell wizardry. Where does one find that kind of person? Is there some kind of newsgroup they frequent? I've done a few searches, but nothing of value came up. How does a geek find a suit that wants to be exploited?" "I should clarify: I've run at least two quasi-successful companies in the past ten years, bootstrapping and innovating along. I don't want to run my own business anymore. It's tiring, it takes me away from the front lines, and I don't have the right personality for it. I am looking for a business partner who can turn my good ideas into success stories. I've got angel investors waiting for something to spend on, I've got a massive number of satellite resources to make any idea shine, but I'm missing someone with that je ne sais quoi ... that chutzpah, that integrity in the face of adversity. And I'm not gambling anyone's money on my ideas when I'm fully aware I don't want to run the show.

    Someone out there in Slash-land must know where these people collect. They all seem too buzzword-aware to not be on the web somewhere. So give it up: where are they hiding?"

  3. DoubleClick Hit by DDoS Attack

    Security · · posted by ryuzaki0 · from the hard-rain-falls dept. · 531 comments
    YetAnotherName writes "The Washington Times is reporting that everyone's most beloved online advertising distributor, DoubleClick, was subject to a DoS attack crippling the company's DNS servers, and preventing up to 75% of advertising from making it to web pages and surfers' eyes."

  4. Pop-Up Ads Lead to Consumer Revolt, Ad-Blocking

    Yro · Spam · · posted by simoniker · from the in-yer-face dept. · 697 comments
    securitas writes "The New York Times' Saul Hansell reports on pop-up advertising and the consumer backlash against intrusive advertising. It's worth noting that pop-ups and pop-unders are the most effective, lucrative and annoying online advertising form. The article discusses the boom in ad-blocker software, with AOL, Yahoo and Google getting into the game. Microsoft says that it will include pop-up blocking in IE when it releases WinXP SP2. According to one pop-under ad agency, 20%-25% percent of Web users have pop-up blocking enabled, double the rate of a year ago - Earthlink's numbers bear that out, with 1 million of its 5 million customers using its ad-blocking software 18 months after release. DoubleClick says that it is 'developing technology that will enable pop-up ads to evade the blocking software.' Why isn't that surprising?"

  5. DoubleClick Gets Into Spam

    Yro · Privacy · · posted by timothy · from the now-with-50-percent-more-evil dept. · 362 comments
    keytoe writes: "Well, just when we thought everyone's favorite Privacy Snoop was starting to mellow out a bit, we discover this little tidbit. DoubleClick is now branching out from the ad serving business into the SPAM business due to the fact that direct email marketing 'is one of the few forms of Internet advertising that is thriving.' Using DARTmail, you can now target your bulk mailings 'based on profile data.' I wonder which profiling data they're talking about. Perhaps, say, all the data they've been collecting for years?"

  6. DoubleClick Gets Into Spam

    Yro · Privacy · · posted by timothy · from the now-with-50-percent-more-evil dept. · 362 comments
    keytoe writes: "Well, just when we thought everyone's favorite Privacy Snoop was starting to mellow out a bit, we discover this little tidbit. DoubleClick is now branching out from the ad serving business into the SPAM business due to the fact that direct email marketing 'is one of the few forms of Internet advertising that is thriving.' Using DARTmail, you can now target your bulk mailings 'based on profile data.' I wonder which profiling data they're talking about. Perhaps, say, all the data they've been collecting for years?"

  7. TrustE Launches Trusted Spammer Program

    It · Spam · · posted by michael · from the trustno1 dept. · 449 comments
    Silverhammer writes: "InfoWorld is reporting that such luminaries as TRUSTe, ePrivacy Group, MSN, and DoubleClick are getting together to develop a "trusted senders" program to certify "commercial email" and "elevate" it above ISPs' and end users' spam filters. Why, you ask? Because they believe it's actually our fear of fraud that's hurting their response rates. Apparently all that stuff about invasion of privacy and theft of resources is just a big misunderstanding..." The Infoworld story linked above has the best information about this seal program, but CNet has another story including a quote forecasting 1400 pieces of spam per person per day in five years. Update: 01/31 17:02 GMT by M : The FTC is announcing a crackdown on spam.

  8. Microsoft: The Biggest Web Bugger

    Yro · Privacy · · posted by timothy · from the brits-can-snicker-now dept. · 188 comments
    An unnamed reader writes: "A recently released web bug report shows that Microsoft (via Link Exchange) is bugging more web sites than any other organization. Less surprisingly, however, the same report shows that by making some rough traffic estimates, DoubleClick is probably bugging more web traffic than anyone else. (Except of course those big ISPs running proxy servers...wonder how long it will be before the ad agencies get into bed with the ISPs?)"

  9. Which Ad Network Isn't Evil?

    Ask · Money · · posted by Cliff · from the as-long-as-it's-not-doubleclick dept. · 15 comments
    WaldoJ writes: "One of my sites, nancies.org, has been doing very well, traffic-wise. Hundreds of thousands of page views each month. But our banner provider, ContentZone, is fundamentally evil. They've been sued by their clients, and they don't pay us enough. Flycast has been bought by Engage, and they're apparently not so hot either. DoubleClick? Don't get me started. It would be great if we could run the site without ads, but the hosting alone would kill us. We tried the donations route, but that's no good. My question is this: Which banner network is the least evil? Which lies the least? Which pays the best? It sure would be helpful to get some input." If you have to have ads for your site, it would be nice to get the most out of the hits your site does get without the hassles. Any recommendations?

  10. DoubleClick Taken to Court

    Yro · Privacy · · posted by Hemos · from the suing-their-pants-off dept. · 299 comments
    AdemoN was the first to the gate with the latest on the DoubleClick privacy fiasco. A woman in California has sued DoubleClick, alleging that they have violated her privacy rights by representing themselves as not collecting personal information, while actually doing so. Remember - you can opt-out of the whole thing as well. Click below for a note on a major PR blunder by DoubleClick from Roblimo.

    - Friday, January 28, 2 p.m. US EST

    Tuesday USA Today reporter Will Rodger wrote about DoubleClick. We linked to his story here. Wednesday afternoon a DoubleClick Corporate Communications person* called Andover.net Corporate Communications VP Janet Holian and asked her to remove our story and the link to USA Today.

    Janet passed the problem to me, since Andover has a very strict policy prohibiting Andover corporate people from interfering in editorial decisions.

    I listened politely to the DoubleClick person, who told me USA Today's story was innacurate and we were wrong to link to it, and how she was calling journalists all over the country to tell them that the information in it was false and should not be relied upon. Then she requested that we pull the Slashdot story that linked to the USA Today story. No direct threats were made, but the words "refer this to our legal department" were said.

    I said no, we couldn't and wouldn't pull the story.

    Next move: I called USA Today. These guys are good fact-checkers. They pointed me at some of DoubleClick's own press releases and privacy policy pages, most of which had already been referenced by Slashdot in this story back in October, 1999.

    An Open Offer
    I offered DoubleClick's Corporate Communications person a chance to state their side of the story here, on Slashdot. I promised to run whatever they sent verbatim. I have received nothing from them so far. I called DoubleClick and reiterated the offer before writing this. Still nothing, not even an e-mail saying what information they feel is incorrect in any of the stories written about them here, in USA Today or in other media.

    At this point, it's DoubleClick's move. Perhaps, eventually, they'll post something on their Press Release page. We'll keep an eye on it in case they do.

    * I left out the name of the DoubleClick Corporate Communications person purely as a personal courtesy. She is a very nice woman in a bad position, trying to do a very tough job - which, right now, could probably best be described as "frantic damage control."