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DoubleClick Gets Into Spam

keytoe writes: "Well, just when we thought everyone's favorite Privacy Snoop was starting to mellow out a bit, we discover this little tidbit. DoubleClick is now branching out from the ad serving business into the SPAM business due to the fact that direct email marketing 'is one of the few forms of Internet advertising that is thriving.' Using DARTmail, you can now target your bulk mailings 'based on profile data.' I wonder which profiling data they're talking about. Perhaps, say, all the data they've been collecting for years?"

362 comments

  1. For the love of spam by cbodine · · Score: 0

    Will people ever learn you can't do stuff like this and not get nailed for it. All spammer should just go and get real jobs!!!

    --
    Dr. Suess: 'Gandalf, Gandalf! Take the ring! I am too small to carry this thing!' 'I can not, will not hold the One.
  2. paranoia will destroy ya by Anonymous Coward · · Score: 0

    You all are just paranoid because now your work desktops are going to be smattered with ads for rogaine and anime porn.

    1. Re:paranoia will destroy ya by HCase · · Score: 0, Offtopic

      hey now, i at least don't need rogaine... and it won't ALL be anime....

  3. so! by prizzznecious · · Score: 2, Interesting

    Remember: complain about spam all you like, but the problem is that the spam is effective. Click banner ads etc. if you really hate spam, so that advertisers have a worthwhile alternative. Either that or kill the people who buy products from vendors who spam. The internet is too good of an opportunity to pass up; people will always want to make money off of it.

    --

    visit the hwky website for a lyrical genius infusion.
    1. Re:so! by zzyzx · · Score: 2, Interesting

      Who the heck buys anything off of spam. The one common denominator of spam is that almost everything advertised that way is something that you would never want. If I got spam telling me about really good deals on blank cds, legitimately discounted airfare, and vegetarian resturants in Seattle, I wouldn't mind spam nearly as much. However it's always Make Money Fast, Nigeran scams, sketchy sounding health stuff, and the ilk.

    2. Re:so! by penguin_dance · · Score: 1
      Click banner ads etc. if you really hate spam, so that advertisers have a worthwhile alternative.

      I don't know about the banner ads YOU see, but the ones I see don't resemble "Safe, natural, Viagra substitute" or "Hot XXX Underage Chicks". ;-)

      --
      If you've never been modded as "flamebait" or "troll," you've never tried to argue a minority viewpoint here!
    3. Re:so! by jjoyce · · Score: 1

      Give me numbers about how many buyers respond divided by how many emails were sent on any particular product offering, and I'll bet that "effective" looks like less than 1 percent. The problem is, it costs essentially $0 to blanket people with email, so spammers ask themselves, "why not do it?"

    4. Re:so! by The+G · · Score: 3, Insightful

      Click banner ads etc. if you really hate spam, so that advertisers have a worthwhile alternative.

      I see absolutely no moral obligation to provide advertisers with a "worthwhile" alternative. They aren't entitled to my eyeballs.

      Perhaps I should also provide murderers with an alternative if I don't like being shot? Or provide con artists with an alternative if I don't like being cheated?

      The day advertisers start advertising products for their functionality, durability, and versatility, rather than sexy-lifestyle-fu and blinking lights, I'll consider advertising an honest endeavour.
      --G

    5. Re:so! by prizzznecious · · Score: 1

      Perhaps I should also provide murderers with an alternative if I don't like being shot? Or provide con artists with an alternative if I don't like being cheated? The day advertisers start advertising products for their functionality, durability, and versatility, rather than sexy-lifestyle-fu and blinking lights, I'll consider advertising an honest endeavour.

      Cool. So, the day you die from spam (food poisoning?), or a piece of artificially intelligent spam seduces you, I'll consider your arguments worthwhile. My only point was that if you don't like spam, you can help get rid of it by making it less worth the reputational risk (by making other forms of advertising more appealing). I never said you had to. And spam is inherently passive- it never said you had to do anything either.

      --

      visit the hwky website for a lyrical genius infusion.
    6. Re:so! by stilwebm · · Score: 2

      Don't forget spy software, bad credit removals, mortgage refinancing. Who the hell trusts their credit and/or their HOME to a spammer?

    7. Re:so! by zaffir · · Score: 1

      And printer toner.

      --
      "Upon attaching the waterblock to my penis, I began to notice that I know nothing about computers." -- JRockway
    8. Re:so! by jgerman · · Score: 2

      How about modding this to patently obvious or at least redundant. If spamming didn't return results spamming would stop, but the simple fact is enough people click, call, or buy to make the practice worthwhile.

      --
      I'm the big fish in the big pond bitch.
    9. Re:so! by Zeinfeld · · Score: 3, Funny
      Who the heck buys anything off of spam

      Hah! Ever since a Nigerian businessman dumped $38 million in my bank account and we split the proceeds 50:50 I have never bought porn or printer cartidges any other way

      --
      Looking for an Information Security student project suggestion?
      Try http://dotcrimeManifesto.com/
    10. Re:so! by Anonymous Coward · · Score: 0
      Hah! Ever since a Nigerian businessman dumped $38 million in my bank account and we split the proceeds 50:50 I have never bought porn or printer cartidges any other way

      After doing MAKE MONEY FAST! for a week I am so rich that I don't need to buy porn, I pay to fly penthouse pets of the month out to my mansion for personal performances, when my printer runs out of ink a guy comes round and replaces the whole thing, and when a poxy SPAM artiste sends me anything I pay Rumsfeld and "W" to put them on the FBI 'most wanted list' as a cyber-terrorist.

    11. Re:so! by ChodaBoy · · Score: 1

      I like your second idea better. It has a nice Darwin effect since anyone who buys from vendors who spam is essentially too stupid to live anyway.

      --
      ChodaBoy
      - The preceding statement is the product of a deranged mind and the sole property of the voices in my head.
    12. Re:so! by WeedMonkey · · Score: 1

      Yeah, and you're in my downline, so I get 5% of all your business without doing anything :-)

    13. Re:so! by jo42 · · Score: 1

      Why don't we arrange for DoubleClick's e-mail addresses to get onto their own spam lists - see how they like it, or not.

  4. Call them and let them know how you feel. by kolding · · Score: 5, Informative

    From Doubleclick's Website, the number to call for information about DARTMail is 866-459-7606 (toll free). Feel free to give them a call and give them a piece of your mind. Remember to be polite, you'll catch more flies with honey than with vinegar. If enough people call to complain and ask to be kept off all of their lists, the following will happen. 1: They'll rethink their position, 2: they'll be forced to remove you, and 3: their phone lines will be clogged and they won't be able to make any sales.

    1. Re:Call them and let them know how you feel. by Ubergrendle · · Score: 1

      Haha, that's funny. If that isn't the number to a customer service (e.g. complaint) line that is supported by a single working mom with no technology training, they will surely divert their outgoing calls through another PBX. Customer service lines are required (either by law or for PR purposes), but not essential services. I wonder if they'll use their SPAM to advertise their SPAM services?...

      --
      John Maynard Keynes: "When the facts change, I change my mind. What do you do?"
    2. Re:Call them and let them know how you feel. by Tackhead · · Score: 3, Funny
      > Remember to be polite, you'll catch more flies with honey than with vinegar.

      ...but "550 - fuck off, spammer" really gets their attention.

    3. Re:Call them and let them know how you feel. by Kaa · · Score: 3, Insightful

      Remember to be polite, you'll catch more flies with honey than with vinegar

      I'm not really interested in catching flies, I am interested in smacking them dead. And I can find better uses for honey than to feed it to flies.

      --

      Kaa
      Kaa's Law: In any sufficiently large group of people most are idiots.
    4. Re:Call them and let them know how you feel. by Anonymous Coward · · Score: 1, Funny

      I thought the saying was: "You'll catch more chicks with semen than with urine." Just me?

    5. Re:Call them and let them know how you feel. by darkonc · · Score: 2
      This isn't their 'spam complaint' line. 1-866-459-7606 is their 'Call here to give us business' line. As such, it is (from their point of view) an "essential service".

      Even if it's answered by a single working mom with no technology training, she's being paid by the call, so you're giving her business.

      --
      Sometimes boldness is in fashion. Sometimes only the brave will be bold.
    6. Re:Call them and let them know how you feel. by Anonymous Coward · · Score: 1, Interesting

      I called, and the person told me that is was a peice of software used only for Opt-in emailings and not spam. HAH. I told him that was quite funny. He told me there was no way to be removed from the lists because doubleclick dosn't do the actual emailing. What I'm hoping is that there will be an identifiable mark on the email that dartmail has, and we'll be able to block it.

    7. Re:Call them and let them know how you feel. by ackthpt · · Score: 3, Interesting

      1: They'll rethink their position,

      2: they'll be forced to remove you, and

      3: their phone lines will be clogged and they won't be able to make any sales.

      If only we could get the same number of people to call that number that attack every site that's published on here... Of course, the circuit would probably overload are a relatively small number of callers.

      I have a spam I need to send out:

      Hello friend!
      Do you respond to unsolicited emails?

      Do you expect to fight: baldness, lack of virility, debt, weight, lack of bust size, or nose hemorroids by responding to, and even paying totally unqualified, unregistered, unethical people? Well worry no more! Save time, by pulling several hundred dollars out of your bank account and giving it to the first homeless person you meet! You'll not only accomplish the same thing, but possibly end up doing some good for someone worse off than yourself!

      If you choose to ignore this missive and pursue unsolicited offers, just remember this, you're not only incredibly naive, but you're adding to a problem, which plagues others. May your computer suffer harddrive failure and rats eat the insulation from your phone line.

      --

      A feeling of having made the same mistake before: Deja Foobar
    8. Re:Call them and let them know how you feel. by gorilla · · Score: 3, Informative
      If you're not giving them business, then you're costing them money. If this program costs them more money than it makes them, then they will cancel it.

      BTW, in the US, if you call from a pay phone, it will cost an additional 35 cents.

    9. Re:Call them and let them know how you feel. by bill_guts · · Score: 1

      I called the number and the person on the other end told me that it's used by companies to target current customers, not new customers.

      --


    10. Re:Call them and let them know how you feel. by hymie3 · · Score: 3, Informative

      It's not spam; it's opt-in targetted email list product. Companies pay $100K+ for this hosted solution. The company gives DC a honkin' huge email list; DC sends out Acme branded email and handles things like bounces and unsubscriptions.

    11. Re:Call them and let them know how you feel. by abolith · · Score: 1

      Ants like things that are sweet, Flys like semlly things like steaming piles of shit. I hope someone DOS attacks thier mail servers, now THAT would be mega cool.

      --
      if you want "No More Hiroshimas" then I say "You First. No More Pearl Harbors."
    12. Re:Call them and let them know how you feel. by Ubergrendle · · Score: 1

      Thanks for the clarification. As far as the single working mom bit, I was trying to use an example of someone who's already overworked and won't have the ability to get better at their job. Although it sounds like my life, I think the SWM examples is more sympathetic. ;) If she is working the business line, and it doesn't get any new business, that worker or the business concept will be cancelled...lets hope for the later.

      --
      John Maynard Keynes: "When the facts change, I change my mind. What do you do?"
    13. Re:Call them and let them know how you feel. by Tackhead · · Score: 2
      > It's not spam; it's opt-in targetted email list product. Companies pay $100K+ for this hosted solution. The company gives DC a honkin' huge email list; DC sends out Acme branded email and handles things like bounces and unsubscriptions.

      It's not spam, I paid good money for this list!

      (Hint: If you bought my email address and emailed it, I didn't opt in. Whether you bought it from a guy in a trailer park or a guy in a suit makes no difference. It's spam.)

    14. Re:Call them and let them know how you feel. by zama · · Score: 2, Informative

      You're missing the point - the company's list has to be opt-in. And DARTmail is way to expensive to be used as a spamming tool. Also, the list isn't given to DoubleClick per se - it still belongs to the client and DoubleClick can't touch it or use it. Lastly, DoubleClick doesn't send out the mailings either - they provide the asp technology. The client still manages the list and sends the mailings.

    15. Re:Call them and let them know how you feel. by emcdermid · · Score: 2, Interesting

      I'm afraid you're naive if you believe that, just as I once was.

      How does DoubleClick verify that the lists in use are opt-in? And what penalties will they enforce if they aren't? If a DoubleClick customer spams via the DARTmail service, DoubleClick has just as much responsibility as an ISP does when one of it's customers starts spamming. Moreso, in fact, since bulk email is the stated point of the DARTmailservice.

      As for the cost issues, there have been other companies who have charged (and continue to charge) a hefty price to act as an email marketing service provider. That didn't stop their customers from using it for spam.

      How do I know? Because I've worked for an email service provider, and have seen it happen. Given DoubleClick's spotty history, there's no reason to think it won't happen with DARTmail.

    16. Re:Call them and let them know how you feel. by jgerman · · Score: 3

      Maybe you personally, but the in the collective case of the word I this is simply not true, huge numbers of people DO opt in and allow their addresses to be sold through affiliate programs and the like.

      --
      I'm the big fish in the big pond bitch.
    17. Re:Call them and let them know how you feel. by zama · · Score: 5, Informative

      Actually if you want to wave credentials you'll lose - as an ex-employee of DCLK, an ex-client, and currently a list admin using a different provider.

      So let's go:

      1. How does DoubleClick verify that the lists in use are opt-in?
      When you are negotiating for the process, at least one sales person and probably a pre-sales consultant goes to your site and goes through the registration process multiple times. Some of the addresses they then ask to unsubscribe - if you spam them anyway there's a problem. They also go through your privacy policy to ensure compliance.

      Also, if you send out a mailing that comes back with large numbers of unsubscribes and bounces, that raises a big red flag. Lastly, there actually are people monitoring the abuse@doubleclick.net address. If a particular client crops up enough, it will be addressed.

      2. What are the penalties if the list isn't opt-in?
      If it's proven that your list is not opt-in then your contract is abruptly cancelled. And depending on how bad a PR flap you can be sued.

      3. DoubleClick has no responsibility for spam like an ISP.
      DoubleClick's number one responsibility is to its shareholders. Bad PR has significantly hurt their business.

      4. Bulk email is the stated point of the DARTmail service.
      Nyet. You are misunderstanding "bulk" means large numbers. If you send out 1.8MM newsletters like I do, Outlook or some small scale provider isn't going to cut it. That's bulk. The stated purpose of DARTmail is bulk OPT-IN email.

      5. Cost issues.
      We left DARTmail because it was too expensive. Period. Most SPAM is only cost-effective with a cheap CPM. That's not a 100% guarantee but a general truism.

      I have no doubt that there will be abuses of the technology. DoubleClick's client base is large and there are certainly issues in monitoring compliance for that many clients. But there's a huge difference between a legitimate product that will be fractionally abused and actual spamware.

    18. Re:Call them and let them know how you feel. by Anonymous Coward · · Score: 0

      Please note that for quality assurance purposes, this call may be monitored, logged, and entered into our growing database of consumer targeting information.

      Please hold one moment while your call is transferred...

    19. Re:Call them and let them know how you feel. by Hizonner · · Score: 3, Interesting
      When you are negotiating for the process, at least one sales person and probably a pre-sales consultant goes to your site and goes through the registration process multiple times. Some of the addresses they then ask to unsubscribe - if you spam them anyway there's a problem. They also go through your privacy policy to ensure compliance.

      That's opt-out, not opt-in.

      Look, folks, no matter how much marketing drones would like to redefine it, the phrase "opt in" has a meaning in the English language. It means that the person took an affirmative step to get on the list and get the mail. It does not mean that they forgot to uncheck a button on a Web form somewhere, or that they signed up for something unrelated but were too apathetic (or too paranoid) to ask to be removed from the list when some huckster started bothering them.

      If the user has to take action to get off the list, then it's not opt-in. If there's a check box on a Web form somewhere, but the default value is "yes, send the mail", then that's not opt-in, either. For a list to be "opt-in", the user must actually request the mail. And that's not common.

      Capische?

    20. Re:Call them and let them know how you feel. by Tackhead · · Score: 2
      > When you are negotiating for the process, at least one sales person and probably a pre-sales consultant goes to your site and goes through the registration process multiple times.

      But what's the registration process? That's where the rubber hits the road.

      If it's confirmed opt-in (what marketroids like to call "double opt-in"), fair enough.

      If it's anything less, you're (er, DCLK is) running the risk of being considered a spammer-for-hire.

      What DCLK could do is provide a confirmed opt-in process - set up a CGI on their server (or the client's server) to collect addresses, send out confirmations to collected addresses, archive the confirmations of those who confirmed that "yes, I entered that email address into the form, and here's my token to prove it" (so that you can turn around to an accusation of spam and say "We got this email confirming you."), and maintains the mailing list on behalf of the client.

      That'd be a valuable service; if "double opt-in" is too confusing or hard for some marketroid at iwannasellmycrap.com to understand, you could do it for them (for a price).

      But this sounds suspiciously like opt-out -- client comes to you with a list of addresses, and you take the risk that the addresses weren't legitimately required by spamming on their behalf.

      That you do due diligence to minimize this risk is laudable. But anything less than confirmed opt-in ("double opt-in") is of questionable efficacy at best.

    21. Re:Call them and let them know how you feel. by Anonymous Coward · · Score: 0

      Great, but if a company decides to send unsolicited commerical email to a *single person* who didn't actually and intentionally opt-in, then the people responsible should be publicly shot in the face.

    22. Re:Call them and let them know how you feel. by Anonymous Coward · · Score: 0

      And you catch more flies with stinky shit than you do with honey!

    23. Re:Call them and let them know how you feel. by crucini · · Score: 2
      Feel free to give them a call and give them a piece of your mind.

      Oh, absolutely. Let them know how upset you are that someone on a web board said that their product was spam related. And that you couldn't be bothered to read the fine web page and discover that Dartmail is simply a hosted mailing list management tool, and that there is nothing inherently spam-oriented about it.And if they ask you what kind of crack you're smoking, just start chanting "four legs good, two legs bad!".
      Remember to be polite, you'll catch more flies with honey than with vinegar.

      Well, I guess if I were a salesman anxiously awaiting calls about my company's new product, I'd rather have my time wasted by polite illiterate uninformed fools than by rude illiterate uninformed fools.

      And if you disagree with me, don't mod me down. Read the web page and explain how Dartmail is any more spam-friendly than Majordomo.
    24. Re:Call them and let them know how you feel. by morie · · Score: 2
      Maybe you had to take that affirmative stap by checking a checkbox yourself and confirming your subscription by e-mail. How do YOU know?

      Thing is, they _could_ do this properly. We'll just have to wait and find out.

      --
      Sig (appended to the end of comments I post, 54 chars)
    25. Re:Call them and let them know how you feel. by jgerman · · Score: 2

      Yeah that's reasonable. Let's not exaggerate at all now.

      --
      I'm the big fish in the big pond bitch.
    26. Re:Call them and let them know how you feel. by emcdermid · · Score: 1

      I'm not calling your credentials or your knowledge into question, just pointing out the problems based on my own experience for the benefit of others here.

      1. Registration

      Thanks for the explanation, though as someone else has pointed out, what you are describing is not a verified opt-in registration process. Perhaps I should have been more specific in that regard.

      If DoubleClick is in fact registering seed addresses with their clients to monitor compliance, that's a good first step. Unfortunately, it doesn't ensure that email addresses the client obtained through an earlier version of their registration process are also opt-in.

      One additional step they could take after checking out the current opt-in process would be to send an initial test mailing to a random sampling of the list. It's not ideal, but it will provide an early tipoff of problems while impacting a minimal number of users. I believe a similar tactic is used by whitehat.com.

      2. Penalties

      Two problems:

      First, if you don't require reproducible proof of opt-in up front, then there really is no way to prove whether someone opted in. That's a hard standard, because it isn't always accurate to assume that the person complaining really got spammed (as I'm sure you know, even with a fully verified opt-in process, some people forget they opted in and complain anyway). About the only objective measure you can take at that point is establishing an arbitrary threshold of % complaints (which has it's own dangers: see MonsterHut/PaeTec).

      Second, there need to be stiff financial penalties spelled out in the contract. Simply cancelling the contract effectively gives unscrupulous spammers "one bite of the apple" (though if the bite is expensive enough, this won't be an issue).

      As for litigation, it's costly, distracting, and has an uncertain outcome. So it really isn't an effective deterrent against anything but the most egregious abuses. It's very unlikely to be used against large mainstream customers who, while they don't scrape web pages for addresses, are careless about verifying addresses or merging in data from (as a common example) product warranty registration cards.

      3. Responsibility

      The primary responsibility of any corporation is to its shareholders, but that's not the sort of responsibility I'm talking about.

      Obviously, no product, be it a licensed solution that the customer installs and manages themselves, or a hosted solution managed by DoubleClick for it's customers, can ever absolutely prevent abuse. Bulk email software does not necessarily equal spamware (to qualify, it must support such things as header forging or address scraping). I don't think DARTmail is spamware.

      If it's a licensed solution, we wouldn't even be having this discussion. The customer sends the email from their own servers, and if they screw up, they get the complaints, blackhole listings, and possible lawsuits.

      A hosted solution such as DARTmail, however, is a different kettle of fish. If DoubleClick permits its own servers to be used for spam, then the internet community will hold them responsible, via RBL listings and the like. Just like an ISP that doesn't do anything about its spammers.

      Further, if DoubleClick allows such spam knowingly, or fails to take reasonable steps to prevent foreseeable abuse, then there's the potential for it to wind up on the wrong side of civil litigation as well.

      The problem for the rest of us is that because DoubleClick's first responsibility *is* to it's shareholders, it may well decide that the immediate revenue provided by marketers who use questionable lists outweighs the long-term costs associated with potential blackhole listings or lawsuits.

      4. The stated point of DARTmail

      I think we're nitpicking here, but I concede your point on the state purpose being "opt-in" email.

      And I agree that standard email clients and small-scale providers can't cut it. 1.88M is just scratching the surface of what high-end needs are in this arena. I know of companies that send significantly more than that on a daily basis, all of which is truly opt-in.

      5. Cost issues

      As I said elsewhere, high cost will deter the fly-by-nights, but may not deter larger businesses with lists that aren't harvested, but aren't squeaky-clean either.

    27. Re:Call them and let them know how you feel. by emcdermid · · Score: 1

      To be fair, that's not quite what he's saying.

      He's saying the employee opts in first, and then unsubscribes. That allows DoubleClick to verify that the unsubscribe process works properly, which is essential even if the opt-in process is done with verification.

      Affirmative vs. negative action is a much less clear-cut issue. Personally, I'd say that "informed consent" is what's important. If the checkbox is obvious and the purpose is unmistakeable to the user (i.e., not hidden somewhere where you need to scroll to it, or buried in fine print, or using misleading language), then it really doesn't matter whether the box is checked by default or not.

      Of course, it's typically safer to default to "don't send me email" as a matter of policy, just to avoid subjective arguments over whether the text is clear enough.

    28. Re:Call them and let them know how you feel. by zama · · Score: 2

      Hola,

      yeah - sorry that 'credentials' bit came out harsh. We are, all in all, saying the same thing - that the DARTmail can be abused but isn't spamware and that the context the article was presented in on Slashdot and the general reaction here was way off. The dialog you and I and several others have been having - standardization of double opt-in and enforcement of due dilligence - is more in line with reality. Saying DCLK is in the Spam-biz is flat out misinformation.

      Because of John Doe subpoenas, I'm actually a bit nervous disclosing more about what I know vis-a-vis the technologies and procedures but I think I can say without a doubt that spamming and any sort of questionable activity is taken very seriously there. As a client, my company was in a situation where we had conflicting privacy policies in different environments and had trouble presenting that clearly to the user. DoubleClick's privacy department insisted that we take the matter to the FTC(!) for approval of our solution. In the end, DoubleClick and the FTC forced us to make some changes we didn't really want to make.

      Anywho, I completely concur about double opt-in (well, the business side of me is more inclined to single opt-in with notification because of the huge drop-off between impulse subscription and the confirmation).

  5. Let's get 'em by wilburdg · · Score: 2, Funny

    A good /.ing should show them how we feel about this, but for god sakes, remember to disable your cookies before you go there...

    1. Re:Let's get 'em by Dimensio · · Score: 3, Informative

      Won't work for me. I route doubleclick.com and every domain associated therein to 127.0.0.1 (and I run a private webserver) on my box.

    2. Re:Let's get 'em by Anonymous Coward · · Score: 0

      Wow, that is incredible. I would like to announce the nominations for the Presidential Medal of Freedom this year.

      1. George W. Bush
      2. Rudy Giuliani
      3. Some whiny anti-war hippie
      4. Dimensio
      And the winner is... Dimensio! Congratulations.
  6. Junkbuster by joib · · Score: 3, Informative

    Well, I'm happy to have filtered out everything doubleclick related with the help of junkbuster for the last few years.

    1. Re:Junkbuster by jsprat · · Score: 2, Informative

      Another way is to download this hosts file. About a 50K download = 10,080 unique servers blocked, 171 doubleclick servers. Last updated end of November, last year.

    2. Re:Junkbuster by Anonymous Coward · · Score: 0

      this is sometimes ecen more effective..
      /etc/network/iptablez:

      -A OUTPUT -j REJECT -d 12.47.217.0/24 -A OUTPUT -j REJECT -d 147.208.175.70
      -A OUTPUT -j REJECT -d 192.232.16.0/24 -A OUTPUT -j REJECT -d 199.171.54.0/24
      -A OUTPUT -j REJECT -d 199.95.207.0/24 -A OUTPUT -j REJECT -d 199.95.208.0/24
      -A OUTPUT -j REJECT -d 199.95.209.0/24 -A OUTPUT -j REJECT -d 203.166.18.0/24
      -A OUTPUT -j REJECT -d 203.89.243.0/24 -A OUTPUT -j REJECT -d 204.176.177.0/24
      -A OUTPUT -j REJECT -d 204.176.192.0/18 -A OUTPUT -j REJECT -d 204.178.107.224/27
      -A OUTPUT -j REJECT -d 204.178.110.0 -A OUTPUT -j REJECT -d 204.178.110.96
      -A OUTPUT -j REJECT -d 204.178.123.32 -A OUTPUT -j REJECT -d 204.238.120.0/24
      -A OUTPUT -j REJECT -d 204.248.36.0/24 -A OUTPUT -j REJECT -d 204.253.104.0/24
      -A OUTPUT -j REJECT -d 204.253.105.0/24 -A OUTPUT -j REJECT -d 204.71.154.0/24
      -A OUTPUT -j REJECT -d 205.138.3.0/24 -A OUTPUT -j REJECT -d 205.219.198.0/24
      -A OUTPUT -j REJECT -d 206.191.161.51 -A OUTPUT -j REJECT -d 206.65.183.0/24
      -A OUTPUT -j REJECT -d 207.174.207.177 -A OUTPUT -j REJECT -d 207.188.0.0/19
      -A OUTPUT -j REJECT -d 207.77.64.2 -A OUTPUT -j REJECT -d 208.147.88.0/21
      -A OUTPUT -j REJECT -d 208.178.50.0/24 -A OUTPUT -j REJECT -d 208.184.172.0/24
      -A OUTPUT -j REJECT -d 208.184.198.0/24 -A OUTPUT -j REJECT -d 208.184.29.0/24
      -A OUTPUT -j REJECT -d 208.185.211.71 -A OUTPUT -j REJECT -d 208.211.225.0/24
      -A OUTPUT -j REJECT -d 208.215.64.0/21 -A OUTPUT -j REJECT -d 208.215.68/24
      -A OUTPUT -j REJECT -d 208.59.201.70/28 -A OUTPUT -j REJECT -d 209.10.17.0/24
      -A OUTPUT -j REJECT -d 209.132.193.0/26 -A OUTPUT -j REJECT -d 209.132.194.0/21
      -A OUTPUT -j REJECT -d 209.132.205.0/24 -A OUTPUT -j REJECT -d 209.132.218.0/24
      -A OUTPUT -j REJECT -d 209.132.220.0 -A OUTPUT -j REJECT -d 209.132.223.0/25
      -A OUTPUT -j REJECT -d 209.15.0.0/16 -A OUTPUT -j REJECT -d 209.167.79.0/24
      -A OUTPUT -j REJECT -d 209.185.188.0/24 -A OUTPUT -j REJECT -d 209.225.31.128/25
      -A OUTPUT -j REJECT -d 209.225.31.192/26 -A OUTPUT -j REJECT -d 209.225.53.0/24
      -A OUTPUT -j REJECT -d 209.247.255.0/024 -A OUTPUT -j REJECT -d 209.247.41.0/24
      -A OUTPUT -j REJECT -d 209.67.38.0/24 -A OUTPUT -j REJECT -d 209.71.218.64/26
      -A OUTPUT -j REJECT -d 209.73.225.0/24 -A OUTPUT -j REJECT -d 209.83.171.0/24
      -A OUTPUT -j REJECT -d 209.85.157.0/24 -A OUTPUT -j REJECT -d 212.117.137.0/24
      -A OUTPUT -j REJECT -d 212.117.137.0/24 -A OUTPUT -j REJECT -d 212.117.152.0/24
      -A OUTPUT -j REJECT -d 212.142.37.162 -A OUTPUT -j REJECT -d 212.187.205.0/24
      -A OUTPUT -j REJECT -d 213.161.66.128/25 -A OUTPUT -j REJECT -d 213.244.183.201
      -A OUTPUT -j REJECT -d 216.141.76.0/24 -A OUTPUT -j REJECT -d 216.200.14.0/24
      -A OUTPUT -j REJECT -d 216.200.199.0/24 -A OUTPUT -j REJECT -d 216.207.32.0/24
      -A OUTPUT -j REJECT -d 216.216.46.128/25 -A OUTPUT -j REJECT -d 216.221.200.192
      -A OUTPUT -j REJECT -d 216.237.0.0/16 -A OUTPUT -j REJECT -d 216.30.17.0/24
      -A OUTPUT -j REJECT -d 216.32.170.192 -A OUTPUT -j REJECT -d 216.32.60.128/25
      -A OUTPUT -j REJECT -d 216.32.65.0/24 -A OUTPUT -j REJECT -d 216.34.94.0/24
      -A OUTPUT -j REJECT -d 216.37.13.0/24 -A OUTPUT -j REJECT -d 216.37.32.32/27
      -A OUTPUT -j REJECT -d 239.255.255.0/24 -A OUTPUT -j REJECT -d 4.17.143.0/24
      -A OUTPUT -j REJECT -d 63.167.250.0/24 -A OUTPUT -j REJECT -d 63.197.87.0/24
      -A OUTPUT -j REJECT -d 63.200.130.236 -A OUTPUT -j REJECT -d 63.236.119.0/24
      -A OUTPUT -j REJECT -d 63.241.31.0/24 -A OUTPUT -j REJECT -d 63.71.110.0/24
      -A OUTPUT -j REJECT -d 63.80.0.0/24 -A OUTPUT -j REJECT -d 63.84.167.64/26
      -A OUTPUT -j REJECT -d 63.97.88.0 -A OUTPUT -j REJECT -d 64.124.157.0/24
      -A OUTPUT -j REJECT -d 64.157.224.0/22 -A OUTPUT -j REJECT -d 64.162.206.0/24
      -A OUTPUT -j REJECT -d 64.225.154.175 -A OUTPUT -j REJECT -d 64.61.30.0/24
      -A OUTPUT -j REJECT -d 64.94.89.0/24 -A OUTPUT -j REJECT -d 64.95.64.0/24
      -A OUTPUT -j REJECT -d 64.95.65.0/24 -A OUTPUT -j REJECT -d 64.95.66.0/24
      -A OUTPUT -j REJECT -d 66.35.210.0/24 -A OUTPUT -j REJECT -d 66.36.0.0/24

      disclaimer: i, the anonymous coward, am not responsible for possible innocent people listed. get a new netblock or something.

    3. Re:Junkbuster by O2n · · Score: 4, Informative

      The Ad-Zapper for squid works also fine, and if you're what the slashdot users usually pretend to be, you should run squid, not junkbuster. ;)

      Also, for spam in general, or rather against it, SpamMotel and especially SneakEmail work like a charm; SneakEmail even lets you reply to (suspected) spammers without revealing your real address.

      Of course, if you have your own domain/MX and mail server, you can generate these "one-time" email addresses yourself - but using sneakemail is just too easy and convenient.

    4. Re:Junkbuster by silversurf · · Score: 1

      This is probably a dumb question, but it comes from my ignorance of Squid. How would Squid stop online ads or pop-ups? Especially if you're only a single use on a dial-up or DSL?

      Just wondering...

      -s

    5. Re:Junkbuster by saintNiX · · Score: 1

      Simple.
      Install squid.
      Open squid.conf in your favorite editor and search for the line "acl CONNECT method CONNECT."
      Immediately underneath this line, type the following :

      acl banlist url_regex "/etc/squid/banlist".

      This tells squid to block {acl = access control} whatever data is located in the file 'banlist.' (This line also assumes the squid configuration files lie in /etc, make approriate adjustments for your system.

      Now, you must create the file 'banlist' in your favorite editor and add single lines for the domains you wish to block:

      discountclick.com
      doubleclick.net
      ln.doubleclick.net
      x10.com

      You can also block URLs via regular expressions:

      /Ad/
      /ad/
      /Ads/
      /ads/
      /Banners/
      /Banners
      /banners/
      /banners
      doubleclick

      Read the squid quickstart guide to finish the setup of your squid.conf file. Point your browsers to port 3128 {if using the default port} on localhost and surf without your ads. If at any point you see an ad that you have not blocked, add the URL or regular expression to your banlist, issue the command 'squid -k reconfigure' as root, and enjoy your ad-free surfing.

  7. huh? by BlaKnail · · Score: 1

    direct email marketing "is one of the few forms of Internet advertising that is thriving". You mean people actually buy some of that crap?

    1. Re:huh? by tuxlove · · Score: 1

      You mean people actually buy some of that crap?

      Unfortunately, stupid people do fall for it. If you send out a million spams, you are absolutely guaranteed to get some responses. Spam is very very cheap to send, so costs are almost nil. But if you get a 0.01% response to said spammage, that's 100 customers for almost no cost. If your spam is crafty, you can probably get much better than a 0.01% response rate.

      This is what makes spam worthwhile for spammers to send out, and why it will never end of its own accord.

    2. Re:huh? by Anonymous Coward · · Score: 0

      Well, just because I'm *interested* in horny teen sluts who guzzle cum, doesn't mean I want to get spam about it in my family's email inbox. ;)

      Also, as the above poster noted, the worst thing is that it is all unsolicited.

  8. Who is that stupid? by Anonymous Coward · · Score: 0

    direct email marketing "is one of the few forms of Internet advertising that is thriving"


    You mean, people actually respond to spam? Who??

    1. Re:Who is that stupid? by October_30th · · Score: 0
      Shit.

      Send spam to a million people. Assume standard IQ distribution and you've got PLENTY of people at the bottom of the curve responding to your stuff.

      --
      The owls are not what they seem
  9. Unrelated to the core business? by rde · · Score: 2, Interesting

    First line of their privacy policy:
    No personal information is used by DoubleClick to deliver Internet ads.

    So either their software doesn't include doubleclick customers, or the Privacy policy is wrong.

    Course, if they've got any lawyers, both are probably right.

    1. Re:Unrelated to the core business? by Rick+the+Red · · Score: 2

      Spam is an email ad, not an Internet ad. So, technically, spamming people who have viewed DoubleClick ads on web pages is OK per their privacy policy. Besides, it's their privacy policy, not yours. They can change it anytime they like.

      --
      If all this should have a reason, we would be the last to know.
    2. Re:Unrelated to the core business? by dossen · · Score: 2, Insightful

      Now this is just wrong! Just because the web makes up something like half the Internet, depending on how you measure it, does not mean that "Internet ads" == "web ads". Or would you also like to buy only http connectivity from your isp, no mail/news/p2p/...??? They may mean what you say, but spam IS a form of internet ads.

    3. Re:Unrelated to the core business? by brinn10 · · Score: 2, Informative

      Actually DARTMail is used to deliver email to OPT-IN customers of email publications. The DARTMail functionality simply allows publishers to make sure the ads in that opt-in mail are targeted to the correct audience based on non-personal data like geographical region or domain name. This entire thread is based on a gross misinterpretation of what DARTMail does.

    4. Re:Unrelated to the core business? by Anonymous Coward · · Score: 0

      Um...dude. What the hell do you think allows email to get sent all over hell and back. Yep -- you know it's true. Say it with me now:

      THE INTERNET.

      Dumbass.

    5. Re:Unrelated to the core business? by Tony+Hoyle · · Score: 2

      Uh sorry, b*ll*cks.

      I have *never* 'opted in' to any spammers lists. I'm very careful to click the 'sod off don't email me' button when I register for a site (not that I consider registering for a website 'opt in').

      I personally get about 30-50 spams a day. All of them say I have 'opted in'. A large percentage of them are get rich quick schemes and porn.

      Anyone who believes the 'opt in' rubbish must have been born retarted or something.

      If doubleclick want to be spamming scum, then I'll be very happy when they go bankcrupt. I'll certainly be blocking all their IPs at my router from now on.

    6. Re:Unrelated to the core business? by Yottabyte84 · · Score: 2

      I used to get 5 a day, then I started tracing and sending off an abuse report abut EVRY SINGLE one. I now get about 3/week, not counting my bait address. don't email me there, btw, I have a bot that gose tgo hotmail, downloads them, then traces them, and forwards them to abuse departments.

    7. Re:Unrelated to the core business? by 87C751 · · Score: 1
      I personally get about 30-50 spams a day. All of them say I have 'opted in'. A large percentage of them are get rich quick schemes and porn.
      I have a couple of auto-responder addresses that have been out on the net for years. They draw tons of spam. Occasionally, when I'm really bored, I scan some of the stuff. It makes me laugh to see the ones that begin "Dear pubkey:" and end with the usual "you received this email because you registered at our website" nonsense.
      --
      Mail? Put "slashdot" in the subject to pass the spam filters.
    8. Re:Unrelated to the core business? by brinn10 · · Score: 1

      And you have what evidence that a single piece of this SPAM you recieved was generated by a publisher using DARTMail? Use some facts to offset your flames.

      DARTMail does NOT deliver SPAM. That's the facts. Read the dozen other posts pointing this out. It does deliver email based publications to subscribers and DARTMail traffics the ads in those publications.

  10. This Dartmail system... by Raymond+Luxury+Yacht · · Score: 2, Funny

    ... anyone see any mail from it yet? I want to know what new host to add to pipe directly to /dev/null.

    --

    Ceci n'est pas une sig.
    1. Re:This Dartmail system... by Anonymous Coward · · Score: 0

      I doubt it would be so easy. They'll likely prevent any specific header info from something like this. One thing they probably won't do is use open relay mail servers...they'd use their own. If anyone knows what address space these dopes are using, please post it. I'd rather block their whole subnet than play cat-n-mouse with a constantly revised spam bot. Obviously, my own mileage may vary :-)

    2. Re:This Dartmail system... by Dimensio · · Score: 3, Informative

      Don't pipe to /dev/null
      I'm wondering if there's a method of rerouting incoming connections to port 25. Say if someone from a specific host tries to connect to port 25, your server acts as a transparent redirect, reconnecting them to their own mailserver so that they end up overloading themsleves.

      I'm probably not thinking that through all the way, but one of the best methods, IMO, of countering spam is with methods that cause the spammer's mailservers to crash in mid-run.

    3. Re:This Dartmail system... by ncc74656 · · Score: 1
      I'm wondering if there's a method of rerouting incoming connections to port 25. Say if someone from a specific host tries to connect to port 25, your server acts as a transparent redirect, reconnecting them to their own mailserver so that they end up overloading themsleves.

      This sounds evil.

      I like it. :-)

      I've used netfilter to redirect inbound traffic on a particular port to a different host, usually to let traffic through a firewall to a webserver behind the firewall. I think you could create a rule that would take inbound traffic from a particular host and send it back...will have to play with that idea and see what happens.

      --
      20 January 2017: the End of an Error.
    4. Re:This Dartmail system... by SkipRosebaugh · · Score: 1

      Isn't that the MIRROR rule that i saw in kernel config?

    5. Re:This Dartmail system... by gorilla · · Score: 2

      Spammer don't tend to run SMTP servers. They just blast out email without listening.

    6. Re:This Dartmail system... by Anonymous Coward · · Score: 0

      doesn't matter, you can still DOS the IP

    7. Re:This Dartmail system... by Anonymous Coward · · Score: 0

      You'd think it'd be kind of difficult to "just blast out email" *without* an SMTP (Send Mail Transfer Protocol) server.

    8. Re:This Dartmail system... by fitten · · Score: 1

      Not at all. You can implement programs that are SMTP clients just fine and send email all you want. No SMTP server required.

    9. Re:This Dartmail system... by psxndc · · Score: 1
      And what do these SMTP clients connect to? How does their client get to my mail server? By connecting to an SMTP server somewhere (maybe even my own) and forwarding on the mail.

      psxndc

      --

      The emacs religion: to be saved, control excess.

    10. Re:This Dartmail system... by GigsVT · · Score: 2

      So what? Under the original proposal of flooding the spammers SMTP server, you are flooding your own, if they do direct connections! :)

      --
      I've had enough abrasive sigs. Kittens are cute and fuzzy.
    11. Re:This Dartmail system... by Anonymous Coward · · Score: 0

      Been there, done that.

      I wrote a program that accepts connections on port 25 and calls back to the originating host's port 25. Then it just copies data back and forth.

      I run this on a host that's set as the sole mail exchanger for a domain that is now unusable thanks to spammers. I used to post to Usenet using it in the mid 90s. Now it's on tons of "millions" CDs, including mangled variants (missing letters in the username) that have never been valid.

      It only works against systems that are open relays. A dedicated spammer probably won't have a mail server on their spew host. If they do, it probably won't be an open relay.

      In reality, the "smtplooper" is only really useful for screwing up open relays, but that's plenty useful for me. It costs me bandwidth, but it fills up their disk nicely.

      This usually stops after 30 iterations of Received: lines. Bonus points for mangling them ever so slightly on the way through to defeat that detection. Heh heh.

    12. Re:This Dartmail system... by psxndc · · Score: 1
      That's my point. You can't just have a client and no server to connect to. Somewhere you'll be flooding a server. My reply was aimed at "You don't need an SMTP server". Somewhere along the line, you do.

      psxndc

      --

      The emacs religion: to be saved, control excess.

    13. Re:This Dartmail system... by MiTEG · · Score: 2

      As far as I can tell the address space DoubleClick uses is
      199.95.206.0 - 199.95.210.255
      208.211.225.0 - 208.211.225.255

      Double Click, Inc. (NETBLK-DOUBLECLICK3)
      41 Madison Ave
      New York, NY 10010-5201
      US

      Netname: DOUBLECLICK3
      Netblock: 199.95.206.0 - 199.95.209.255

      Coordinator:
      Ng, Alex (AN1068-ARIN) ang@DOUBLECLICK.NET
      (212) 683-0001 x

      Record last updated on 15-May-1998.
      Database last updated on 24-Feb-2002 19:56:16 EDT.

      Double Click, Inc. (NETBLK-DOUBLECLICK-210-08)
      41 Madison Ave
      New York, NY 10010-5201
      US

      Netname: DOUBLECLICK-210-08
      Netblock: 199.95.210.0 - 199.95.210.255

      Coordinator:
      Ng, Alex (AN1068-ARIN) ang@DOUBLECLICK.NET
      (212) 683-0001 x

      Record last updated on 15-May-1998.
      Database last updated on 24-Feb-2002 19:56:16 EDT.

      Double Click (NETBLK-UU-208-211-225)
      41 Madison Avenue, 32nd Floor
      New York, NY 10010
      US

      Netname: UU-208-211-225
      Netblock: 208.211.225.0 - 208.211.225.255

      Coordinator:
      Welch, Dave (DW2827-ARIN) dwelch@DOUBLECLICK.NET
      212 683 0001 x 410

      Record last updated on 03-Jan-1997.
      Database last updated on 24-Feb-2002 19:56:16 EDT.

      --
      The future isn't what it used to be.
    14. Re:This Dartmail system... by walt-sjc · · Score: 2

      Well, if you bounce spam back by redirecting, here's what happens. First, you use twice the bandwidth, as you are sending out everything you receive instead of a simple error code. Second, since the spam probably came from an open relay, it will just resend the same spam back to you AGAIN.

      Best thing is just to blacklist the sender at the MTA level.

  11. self defense by hosts file by Electronic_castaway · · Score: 0

    what the heck

    127.0.0.1 doubleclick.net

  12. SPAM SPAM SPAM.... by Anonymous Coward · · Score: 0

    Think we have enough figgin spam stories for one day?

  13. I hate to say it... by bwindle2 · · Score: 2, Interesting

    but hasn't this always been one of the biggest complaints about SPAM is that it is things you are uninterested in? I might not just blindly hit 'd' on everything that looks like spam if its actually things I'm semi-interested in...

    1. Re:I hate to say it... by King_TJ · · Score: 2

      No, not really.... My biggest complaint about spam mail is that it's totally unsolicited. Even when I get spam that might otherwise be of interest (EG. Buy one, get one free inkjet cartridges!), I trash it immediately because I don't want to contribute to a company that does business that way.

  14. Good thing! by GodHead · · Score: 5, Funny

    I for one am looking forward to the "Nu-Spam". Since I have a B.S. already, I'll get ads from only the finest in unaccredited masters degree programs. Also, just think of the targeted pr0n. No more brunettes thanks, only the red-headed barely-legal college girls will send me invitations to meet them and their roommates on-line...

    --
    Just wait till some crappy band steals your nic.
    1. Re:Good thing! by Anonymous Coward · · Score: 0

      Would that be a Masters from Yail, Harverd, or Stanfort?

      I couldn't afford the top Ivies, so I went with a Masters in Business Administrator from Dartmoth.

    2. Re:Good thing! by Anonymous Coward · · Score: 0

      What about Princeten?

    3. Re:Good thing! by Anonymous Coward · · Score: 0

      What about Princeten?

      No one wants to live in the sticks of NJ, man!

      It's better to live in the city. Have you thought about Columbian?

    4. Re:Good thing! by Anonymous Coward · · Score: 0

      Yeah, I've thought about Columbian and, man, do they grow some good shit down there! Too bad most of it is being firebombed by the government (you can smell the burning rope for dozens of kilometers), but maybe it will all grow back.

      In the meanwhile, I'll apply to Cornel.

  15. And what do you think? by 2Bits · · Score: 2

    I mean, what do you think they are collecting people's surfing habits information for, if not for spamming/selling later?

    It's not like DoubleClick is monitoring how many times per day people go to Monster or HotJobs job board, and how many resumes they have sent, to determine how desparate they are to find a job, and then alert the President to send them a bigger check in the mean time so that they can survive^H^H^H spend and contribute to the growth of the economy?

  16. Well, they're taking a page from Carly by Anonymous Coward · · Score: 1, Interesting


    After all, HP has no compunction about spamming their own employees to vote for the Compaq acquisition!


    H-P Says Deluge Of Mail Designed To Gain Merger Support has all the gory details.


    Geesh, Carly must be getting desperate (or has run out of HRT pills)!

    1. Re:Well, they're taking a page from Carly by Anonymous Coward · · Score: 0

      I'm an HP shareholder and I've received no less than 5 proxy solicitations. 1 from Walter Hewlett (urgeing a NO vote to the Compaq merger) and 4 from HP urging me not to vote in agreement with Walter Hewlett, each more insistant than the last. The last one seemed to imply that HP would go under if we didn't vote for the merger with Compaq. Funny, the year-end financial report didn't look THAT bad. I think that some of the board members have blocks of Compaq stock already and are hoping for an HP buyout to make them a chunk of change. But I could be wrong.

    2. Re:Well, they're taking a page from Carly by schatt · · Score: 1

      What you seem to be missing is that these mailings are real life mailboxes, not email boxes. They are sending out proxy solicitations to HP shareholders to get them to vote for the merger. Nothing to see here, folks.

  17. what if by Anonymous Coward · · Score: 0

    what if we all made a script that replied to any email from these spammers and replied with 'subscribe' but instead of using our addr. change the reply to addr. to whoever they are? maybe that would kill their servers?:) Wishful thinking

  18. Specificially Targeted Porn by DeathPooky · · Score: 3, Funny

    Well, at least now if I recieve 50 porn emails, those emails will be specifically targeted to my porn needs, ensuring that I'll be able to find the porn I want faster and with greater reliability. When a company that destroys your privacy has your best interests in mind it really warms your heart.

    1. Re:Specificially Targeted Porn by Kanon · · Score: 1

      http://www.thehun.net

      Why bother looking? :)

  19. Like I said in another story... by Dimensio · · Score: 0, Troll

    ...the only solution is to kill the spammers. DoubleClick has stated an intent to send unsolicited bulk e-mail, thus it should be considered justifiable to destroy their corporate HQ and kill the CEO as a preemptive strike.

    Barring that, who hosts DoubleClick? Don't they have an anti-spam policy? If not (or if so and they choose to ignore it for DC), wouldn't it be prudent to configure your routers to drop all packets from their owned IP blocks?

    1. Re:Like I said in another story... by Anonymous Coward · · Score: 0

      >>> and kill the CEO as a preemptive strike.


      In other words, do a 'double-tap' on him/her/it, preferably with a 9mm or larger...

  20. according to WHOM? by Em+Emalb · · Score: 5, Interesting

    "E-mail advertising, which is relatively inexpensive, is one of the few forms of Internet advertising that is thriving..."

    According to whom?

    Every single person I know complains about spam. Every single one of them deletes without reading the crap. Almost every one of them uses some sort of filtering/blocking.

    And no, these aren't all geek-centric folks. Hotmail, yahoo, etc., all have basic filtering in place. Some UCE gets through, but most get filtered to their spam box.

    Where the hell are these numbers coming from?

    I realize that 1% of 10000 emails sent out is an acceptable return rate, but I wouldn't call it thriving. Show some solid proof that this is true and I will believe you.

    Are people out there really this gullible? For pete sake, if I purchased all the products or services offered in spam, I'd be one highly educated, rich, successful, hung to my knee, always hard, in great shape, sexual tyrannosaurus.

    And we know that ain't gonna happen.

    --
    Sent from your iPad.
    1. Re:according to WHOM? by Arandir · · Score: 0, Redundant

      It costs a spammer zero dollars and zero cents to send out an email to one million people. If only .001% of the recipients reply and buy that's 1000 new customers. That's damn effective.

      --
      A Government Is a Body of People, Usually Notably Ungoverned
    2. Re:according to WHOM? by hymie3 · · Score: 3, Informative

      This is not "spam", per-se. This product is primarily a hosted solution. Think $100K+. This is for big companies who don't really feel like managing their own lists. When you put down your email address on a catalog or credit card form, the email you start receiving (technically opt-in) will probably be sent using this product.

    3. Re:according to WHOM? by Anonymous Coward · · Score: 0

      If only .001% of the recipients reply

      And what IF only 0.000000001% of the recipients reply? Is that "damn effective" as well?

      And what happens WHEN (not if) the spammer gets himself blacklisted, so that he can't advertise any other way?

      Is that effective as well?

    4. Re:according to WHOM? by aardwolf64 · · Score: 0, Redundant

      Consider this... A company that uses Spam sends out 1 million offers, and gets a 1% rate of ppl accepting the offer. That's 10,000 suckers. How much did sending the 1 million e-mails cost the spammers? Probably $30 or so... just enough to buy one of those programs that harvests e-mails. So... in the case of spammers, they think "what have we got to lose" and let quantity try to make up for quality...

    5. Re:according to WHOM? by Amazing+Quantum+Man · · Score: 3, Funny

      For pete sake, if I purchased all the products or services offered in spam, I'd be one highly educated, rich, successful, hung to my knee, always hard, in great shape, sexual tyrannosaurus.

      Well, if you'd really be one of those... why haven't you purchased the products yet? Or are you already a highly educated, rich, successful, hung to my knee, always hard, in great shape, sexual tyrannosaurus?

      --
      Fascism starts when the efficiency of the government becomes more important than the rights of the people.
    6. Re:according to WHOM? by GregGardner · · Score: 2, Insightful

      There is a clear difference between what most people refer to as "spam" and double opt-in email marketing. The latter means that you actually entereted your email address on some website requesting information and/or email "deals". Then they emailed you and you had to either reply-to or click on some link in the email to confirm your subscription. This isn't the "Get your university diploma" crap that eveyone complains about and then deletes without reading.

      Now I don't know about you, but there are actual online copanies that I don't mind getting emails from. Amazon is one of them. I like to know about upcoming DVD releases and if Amazon emails me about them, I will sometimes read them. How many of you are also signed up to receive American Airlines SuperSaver fares or something similar? This is the type of direct marketing email that we are talking about here.

      So when someone is truly interested in a company's products enough to signup for and confirm interest in receiving emails, there is a good chance that at some point that person will buy something based on one of the emails.

      I used to work for a company that was one of the first companies to make money using direct marketing email. We were a public company (in the dot-com craze, that is) and the direct marketing email part of the company made double what the online banner advertisements made. It was well into the millions of dollars per quarter range. Now that isn't a ton of many, but it was respectable for the number of people it required to run the company and the very lost cost of sending the emails.

    7. Re:according to WHOM? by danielrose · · Score: 1

      How about the opt-in email I recieve from APC which I SPECIFICALLY checked the NO box on when I submitted my customer satisfaction survey?

      How about the offensive reply I recieved when I asked the be removed from their "opt-in" list which I most definately did not "opt-in" to.

      --
      i hate pansy republicans
    8. Re:according to WHOM? by SirSlud · · Score: 2

      Chalk one up for human error. You either misread (sometimes you check for yes, sometimes you uncheck for yes, sometimes you check for no, sometimes you uncheck for no .. ) the form or the list was cross-linked with another list you opted into.

      If EVERYONE who'd hit no was getting spam, APC (not sure who they are, but if they are a legit customer facing business, its good enough for the sake of this point) would either be under a lawsuit or, in the very least, well enough known to do this such that /. would have been all over their butt a long time ago. Believe me, companies are *extremely* sensitive about this kind of thing - and the bigger they are, the more sensitive they attempt to be. Its quite possible your entry slipped onto the opt-in list through a bungled db-merge or something, and that the reply was offensive because the know-nothing customer rep gets 500 mails a day from people who /did/ opt-in who now claim to have opted out. (Did you know companies record their phone customer care, not to hold their employees accoutable, but to make sure that when people lie ("I did not switch my mutual funds to that account last week! I want a refund!"), the company can proove that there are far more people who intentionally attempt to lie about their interactions with companies than innocents who've accidentally slipped through some procedural cracks in process and operations.)

      Just a reminder, you may simply be one in a million, and that its hard to be polite to that one when 999,999 others are lying outright.

      --
      "Old man yells at systemd"
    9. Re:according to WHOM? by IvyMike · · Score: 2

      Several people have pointed out "If I send out one million emails, and have only a .001% response rate, it still was effective." HOWEVER, anybody who has ever worked in any position dealing with the public should realize that if you have 999,900 pissed off people, a small percentage of them are going to be wackos who will do anything to take you down. I guarantee that one pissed-off customer, if motivated enough, can do more than enough harm to counteract 100 good customers.

      However, I still think the Spam business is thriving, for the sellers of Spam tools and lists. The fact that everyone gets Spam makes these tools and lists look effective. People think, "I get a lot of Spam and must be effective," purchase and use the tools, and spread the "Spam is thriving" meme some more. In fact, I wouldn't put it past the Spam folks to try to spread the meme even more, and hire a few poor chumps to post to every forum possible that "Spam works." (Play "Spot the plant on Slashdot" with me...)

      Find me a company that made money off of Spam, and I'll show you a company that sells tools and lists.

    10. Re:according to WHOM? by danielrose · · Score: 1

      Actually, I would chalk it to human error - Their error, not mine. I had my girlfriend check the card before I sent it in and I definately chose not to recieve their garble! =D

      --
      i hate pansy republicans
    11. Re:according to WHOM? by zama · · Score: 1

      That's also possible too. I'm a list admin and I've bungled an unsubscribe or two. But I'm usually nice and apologetic about it. But oh my god do people make mistakes, I've people trying to unsubscribe and threatening lawsuits but they subscribed with more than one address, have an alias, or set up an auto-forwarding rule to a different address. How the hell am I supposed to know an unsubscribe request from "billyjoe@hotmail.com" is really to unsubscribe "monty.robins@somecompany.com"? Sheesh...

    12. Re:according to WHOM? by njdj · · Score: 3, Insightful

      I realize that 1% of 10000 emails sent out is an acceptable return rate, but I wouldn't call it thriving.

      Actually 1% is many times higher than the response rate a spammer needs. A response rate of one hundredth of 1%, i.e. one response out of 10000 recipients, is enough. Do the math. you send 20,000,000 emails at tiny cost (to you), and if you make $50 profit out of each person who responds and one person in 10,000 responds, you've just made 2,000 times $50 which is $100,000. Do it once a month and you're pulling in a million per year. That's why there's a lot of spam - because it's extremely profitable.
      The fact that your spamming makes more than 99.9% of the people who receive it very angry, is completely irrelevant if all you're interested in is making money.

    13. Re:according to WHOM? by WGR · · Score: 1

      The kind of opt-in email that is thriving is the kind that slashdot sends if you ask for it. A daily little tidbit about something surrounded by clicks to websites that are in the same business as you are interested in. Unsolicited commercial email is spam and has little actual sales use. But commercial ads in mailing lists are very powerful marketing tools.

    14. Re:according to WHOM? by danielrose · · Score: 1

      Telepathy of course!

      Seriously though, that is why it pays to provide a list of each email you want removed with your complaint :)

      --
      i hate pansy republicans
    15. Re:according to WHOM? by artemis67 · · Score: 2

      I realize that 1% of 10000 emails sent out is an acceptable return rate, but I wouldn't call it thriving. Show some solid proof that this is true and I will believe you.

      The problem is the low cost of spam; it doesn't matter if you send out 8 or 80,000, your costs are not significantly increased. Yes, your rates of return might be incredibly low, but the additional costs are negligible to ramp up your distribution until you get the desired number of hits off the campaign.

    16. Re:according to WHOM? by Anonymous Coward · · Score: 0

      Turns out it's just a hell of a lot easier to just sit on the couch and eat Cheetos while watching Gilligan's Island reruns.

    17. Re:according to WHOM? by Kramer747 · · Score: 0
      Do it once a month and you're pulling in a million per year.


      You don't even need to be pulling anywhere near this much. Sending spam requires almost absolutely 0 effort. I know a lot of people who would settle for 5 bux if all they had to do was click a computer for an hour or two.

    18. Re:according to WHOM? by GregGardner · · Score: 2

      Hey, I'm not saying spam doesn't exist. There is surely tons of spam (Unsolicited Commercial Email) out there, most of which claims not to be spam/UCE. I was just pointing out that there are legitimate companies with legitimate email marketing lists that people actually opt-in to and enjoy receiving. These legitimate companies all hopefully allow you to very easily opt-out any time you want to.

    19. Re:according to WHOM? by AnotherBlackHat · · Score: 2


      "E-mail advertising, which is relatively inexpensive, is one of the few forms of Internet advertising that is thriving..."


      According to whom?

      Every single person I know complains about spam.


      How can you say everyone you know has gotten so much spam they are complaining about it, and still think that spam isn't thriving? What did you think "thriving" meant - "making people happy"? Which lion would you say is thriving, the one all the gazelles complain about, or the one they say is nice?

      -- Is a "no soliciting" sign spam?
    20. Re:according to WHOM? by Arandir · · Score: 1

      If it costs zero dollars and zero cents to send out a mass mailing, any percentage is damn effective.

      --
      A Government Is a Body of People, Usually Notably Ungoverned
    21. Re:according to WHOM? by walt-sjc · · Score: 1

      Well, if you are a GOOD list admin, you will run a VERP like system, or include a tag that tells people what email address you used to send the message, and the problem is a non-issue.

    22. Re:according to WHOM? by theNeophile · · Score: 1
      When you put down your email address on a catalog or credit card form, the email you start receiving (technically opt-in) will probably be sent using this product.

      No, no, no! Not bothering to opt-out does not count as opting in! To say otherwise is pure Doublespeak[?].

    23. Re:according to WHOM? by crucini · · Score: 2
      "E-mail advertising, which is relatively inexpensive, is one of the few forms of Internet advertising that is thriving..." According to whom? Every single person I know complains about spam.

      First of all, they are not talking about spam. They are talking about ads inserted into subscription email newsletters.
      Second, they make no claims about the effectiveness or acceptability to recipients of email advertising. They claim rather that it is thriving.
      In other words, there is a market for ads inserted into subscription email newsletters, just as there is a market for ads inserted into web pages. The latter market is dying. The former is allegedly thriving. Or, a lot of those ads are allegedly being sold. This says nothing about the reaction of the recipient to the ad.
    24. Re:according to WHOM? by hymie3 · · Score: 2

      Allow me to restate myself. When you put down your email address at the bottom of a paper catalog or paper credit card request form, there is some fine print that says "Yes1 I'm interested in receiving exciting offers on how my life can be fullfilled by purchasing more crap from you or your business partners!" you are opting-in to whatever it is that they choose to send you. You are creating a business relationship and are providing them with contact information, something they are more than happy to use.

    25. Re:according to WHOM? by theNeophile · · Score: 1

      Oh, sorry then. I misunderstood you.

    26. Re:according to WHOM? by zama · · Score: 2

      Hee-hee! Excuse me for not explaining in detail every facet of how we process unsubscribes... ;) Our asp solution doesn't utilize VERP but we do insert the address we emailed to. But for reasons that I'm not clear on, people frequently delete the body of the email when they send an unsubscribe request. When you email 1.8MM people rare occurances like that actually become fairly significant.

      Another thing I have a recurring problem with is people subscribing and typos. But I guess that's what we get for being single opt-in.

  21. Spam's hayday by glh · · Score: 1

    The one good thing about this (potentially) is that your SPAM is at least more targeted... But then again, some how I think I will still be getting all those herbal viagra e-mails.

    Blech!

    1. Re:Spam's hayday by lyapunov · · Score: 1, Redundant

      at least that is better than getting spam about herbal douches.

      --

      Either give it away or get top dollar, but never sell yourself cheap.
  22. One more reason... by ackthpt · · Score: 1

    To map ad.doubleclick.net to 127.0.0.1

    --

    A feeling of having made the same mistake before: Deja Foobar
  23. time to change /etc/hosts again... by lyapunov · · Score: 2, Redundant

    127.0.0.1 localhost.nmsu.edu localhost doubleclick.net

    --

    Either give it away or get top dollar, but never sell yourself cheap.
    1. Re:time to change /etc/hosts again... by GigsVT · · Score: 2

      unless you run a web server on your localhost, for whatever reason.

      --
      I've had enough abrasive sigs. Kittens are cute and fuzzy.
    2. Re:time to change /etc/hosts again... by Dr.Dubious+DDQ · · Score: 2
      unless you run a web server on your localhost, for whatever reason.

      Actually, even then. I just set the 404 error message to the simple text "Nonexistent file or thwarted ad". It always makes me feel happy to see a little image box with that printed in it while I'm browsing...

  24. Speculation by Anonymous Coward · · Score: 4, Insightful
    Now I'm not one to avoid being a rabid alarmist, but the article really doesn't say anything that suggests Doubleclick is making data it has collected available to Spammers. The statement "helping advertisers segment their customer data to launch more targeted ads" suggests that they are making the technology available for these people to process their own data.


    Maybe that's no better and I could be wrong but there's nothing in the article to suggest that they are selling actual personal data of any kind as part of this deal.

  25. thriving!? by jeffy124 · · Score: 1

    Just the statement alone that they think email advertising is thriving shows how in the dark DoubleClick is on spam.

    --
    The One Rule Of Chess You'll Ever Need: Don't play someone who carries a kit in their bookbag.
  26. Read the article! It's for customers by quistas · · Score: 4, Insightful

    Wow, 22 comments and no one read the article. It talks about how it's designed to help segment your customers -- while this probably has evil applications, the releases DC is sending out seem to be targeted to, say, Amazon-type companies that want to send emails to their own customer base.

    -- q

    1. Re:Read the article! It's for customers by avi33 · · Score: 1

      I might be inclined to agree with you, except that I recieved a dartmail message this morning, asking me to vote on my favorite model for their new cologne...this is not something I ever signed up for. If it's coming from amazon, you can be damn sure that Amazon will sign their name to it...

    2. Re:Read the article! It's for customers by Technician · · Score: 2

      Fear of being spammed by a company is the quickest way to scare away new first time buyers I can possibly think of. This is cost effective how? My online shopping has been about zero because of protecting my e-mail. I want it open for friends and family to keep in touch, not a cesspool that gets bulk emptied once a week.

      --
      The truth shall set you free!
    3. Re:Read the article! It's for customers by zama · · Score: 1

      Then that's the fault of the publisher not DoubleClick. DARTmail is simply a delivery engine and management UI. DoubleClick does not own the client's lists nor can they use them. If one of their clients is spamming you, contact the client to be removed and CC: dartmailsupport@doubleclick.net. Because of all the bad PR, DoubleClick is really up tight about companies using their software to spam people. Plus DARTmail CPMs (cost per thousand emails sent) are waaay too high for spammers to be cost effective. What you got was an exception.

    4. Re:Read the article! It's for customers by Tony+Hoyle · · Score: 2

      Hmm... Did it have anything identifiable I can make a spamassassin rule out of?

    5. Re:Read the article! It's for customers by walt-sjc · · Score: 1

      The problem is that DC does NOT CARE if the source list is clean. DC customers with money (like amazon) will use it to spam. Bottom line is that I blackhole the netblock of all relays that send me unsolicited email. If a legit company decides to use DC's system to contact me, they won't get through. Oh well, no skin off my nose. This type of system won't be used for any critical communications such as order confirmation, customer support, etc. It will only be used for newsletter / marketing type stuff - nothing I NEED.

  27. Random thoughts by achbed · · Score: 0

    1) How long before they try to become a "one-stop-shop" again, by matching physical to e-mail addresses?
    2) At least they're not selling their mailing list (yet).
    3) Which ISP(s) do they have agreements with, and isn't this a violation of the terms of service? I would think that a spam clearing house would be something that even the big backbones want to keep off the 'net. Bets on how long they're around, or how long before their net connection is cut?
    4) Most spam is now pr0n and Mafia-backed schemes. That's where the only real money is made. How long before an FBI investigation uncovers organized crime connections here?

  28. So...? by Archanagor · · Score: 2, Funny

    Since Doubleclick is now turned 'spammer' Does this mean that their entire subnet will be blacklisted from the net? :) I suppose, when I start getting spam from them, I can just e-mail their upstream provider (probably UU.NET) and have them pull the plug. No more spyware banners, no more junkmail, and all is well in the world! :)

    Personally, I think this is an excellent move! WTG DoubleClick, spam yourselves into oblivion, please!

    1. Re:So...? by October_30th · · Score: 0
      DoubleClick won't spam themselves into oblivion.

      Given the current "business friendly" government, they will probably sue any blockers and win. After all, blocking advertising must hurt the consumer.

      --
      The owls are not what they seem
  29. better idea.... by Anonymous Coward · · Score: 0

    after visiting ... delete the cookie. that'll fill their database up quite fast if people keep going back for more cookies and then delete them.

    1. Re:better idea.... by rebbie · · Score: 1
      No ... that just makes the number of "people" they claim to "track" get higher...

      I'd like to see them start telling their advertisers that they are tracking 20 billion people ;-)

      --
      On a clear disk you can seek forever
    2. Re:better idea.... by Anonymous Coward · · Score: 0

      The average marketdroid wouldn't see the problem. :)

  30. Targeted mail? by sulli · · Score: 2

    Does this mean I'll get a ton of ads for Visual Studio XP, since I keep seeing their banners on OSDN?

    --

    sulli
    RTFJ.
  31. I want to believe in God... by toupsie · · Score: 0, Offtopic

    I am an atheist but now I want to believe in a God for the sole purpose of praying to him/her to smite the executives of DoubleClick. Suggestions appreciated.

    --
    Strange women lying in ponds distributing swords is no basis for a system of government.
  32. I wonder... by Penrod+Pooch · · Score: 1

    ...if they bought evil from Microsoft?

  33. Note the "Market-ese" at work by thesolo · · Score: 2

    E-mail advertising, which is relatively inexpensive, is one of the few forms of Internet advertising that is thriving, and has become a key area of focus at DoubleClick.

    I love the spin they put on this. They make spam out to sound like the latest & greatest form of advertising.
    It's SPAM. Not advertising, SPAM. Just because it is "thriving" does not give them the right to spam us.

    In addition to helping advertisers segment their customer data to launch more targeted ads, DartMail 3.5 also helps track customer transactions in more detail, recording such information as the value of a given purchase and whether it was made in direct response to an e-mail transaction.

    Invasion of Privacy becomes "Track Customer Transactions in Detail". Amazing.

    After all, that's JUST what we want...for people to be able to track us even more. When did invading our privacy become a good thing??

    The internet is NOT Television, and these marketers need to stop trying to treat it like that. They can NOT force us to look at ads, no matter what they do. And dumping unsolicited emails on us isn't the solution.

    Until these guys get it, I suggest 2 things:
    1) Block doubleclick (wildcarded, of course) on your router/firewall.
    2) Make use of SpamCop.net.

    1. Re:Note the "Market-ese" at work by scrytch · · Score: 2

      It's SPAM. Not advertising, SPAM. Just because it is "thriving" does not give them the right to spam us.

      It certainly does seem to give you and the rest of the slashdoterati the right to jump to wild and hysterical conclusions though. Doubleclick acquired MessageMedia. MessageMedia makes mailing list software with html mail click-through tracking abilities (same way those email valentines cards do) so they can tell who was interested in the mailings. Their main business is in doing systems integration, to massage the marketing data from various databases into mailing list categories. Sounds like a lot more work than address harvesting for spam, don't it?

      But it's easier to jump on the scapegoat, isn't it? They should have to prove their innocence and justify whatever they do isn't wrong, because it's just too darn hard to find facts, isn't it?

      --
      I've finally had it: until slashdot gets article moderation, I am not coming back.
    2. Re:Note the "Market-ese" at work by emcdermid · · Score: 1

      While it's true that not all email marketing is spam (if a verified opt-in procedure is used correctly, it's just fine), whether or not this is spam has nothing to do with the MessageMedia connection.

      It's nigh on impossible to run a hosted email marketing service operation without having some customers use it for spam. Even Rodney Joffe's whitehat.com has been snookered once or twice, and they do it about as "right" as you can get.

      MessageMedia themselves made it onto quite a few blacklists because they allowed their customers to spam through them. It doesn't matter whether the customer scraped email addresses off the web, or from their own product registration cards. If the recipient didn't opt-in to receive the marketing email, it's spam.

  34. Good! by mcjulio · · Score: 2, Insightful

    Doubleclick, to be in the business, will have to abide by the spam laws that states have already passed. This means Doubleclick will be one of the few groups I get spam from that actually add the ADV: prefix, which makes filtering them braindead easy.

  35. Doubleclick's press release by quistas · · Score: 4, Informative
    Is here.

    It doesn't appear to be spam-tastic at all -- they talk through the whole thing about newsletters/customer bases/permission-based marketing.


    You guys really want to go after a spam tool provider, go nuke Earth Online, or any of the guys who produce stealth emailers.


    -- q

  36. Spam isn't effective - market forces don't apply by Philbert+Desenex · · Score: 4, Insightful

    I don't see that you can say "Spam is effective" with a straight face.

    Canter & Siegal, the original Usenet spammers, gave it up after a year or so. Sanford Wallace, one of the most unrepentant spammers, with a history going back to fax spamming in the late 80s, gave it up. AGIS networks, host to Sanford Wallace, went broke. You can't name a single major company that spams. The only people who spam are pyramid schemers, shady pseudo-pharmaceutical marketers, online pornoographers and internet casinos.

    Spam isn't effective, at least not for someone on the right side of the law - it generates too much ill will. Spam me, for instance, and I'll complain all the way to the top, making clear that I won't buy your product or service again.

    What spam does have going for it is lack of control by market forces. Conventional ads, tee vee, newspaper, billboard, etc, all get paid for by the advertiser up front, before the consumer makes a choice about buying the product. Those ads must be effective, and must not offend too many potential customers, or the advertiser won't recoup the ad costs, much less sell any product. The consumer who chooses to buy a conventionally advertised product does end up paying the cost of the ads, but only after seeing or hearing the ad.

    This isn't true of spammed ads: everyone who recevies a spamvertisement pays some amount for it (dial-up time, CPU cycles, disk space allocation, etc), whether a spammed ad convinces them to buy the product, or revolts them so much they'll never buy from the spammer again.

    The Invisible Hand of the marketplace only acts very lightly on spam - spamvertisements can be as lurid and grotesque as possible because of this. That's why we need laws against spamming - market forces don't apply.

    Spamming is theft, plain and simple, and spammers must be punished.

  37. Some misdirection? by Hoarke42 · · Score: 1

    So I wonder who'll get the results of modifying the all of the fields in doubleclick's cookies every so often.

  38. tank 'em via DNS by rf600r · · Score: 0, Redundant

    I tank doubleclick and everything they do to 127.0.0.1 I suggest you all do the same.

  39. Simple Solution using DNS by swordboy · · Score: 3, Interesting

    Change your hosts file to block doubleclick and everything else:

    Here's a good list.

    Cheers!

    --

    Life is the leading cause of death in America.
    1. Re:Simple Solution using DNS by J'raxis · · Score: 2, Informative

      Careful, thats a Macintosh-format hosts file. Make sure you do this to make it work on Unix and Windows:

      lynx -dump 'http://www.ecst.csuchico.edu/~atman/spam/Hosts.sh tml' | awk '{ print $3"\t"$1 }' > new.file

      Then copy or append new.file to your /etc/hosts.

  40. Time for some introductions.... by Flower · · Score: 1
    Doubleclick, SPEWS.

    SPEWS meet Doubleclick.

    HAND

    --
    I don't want knowledge. I want certainty. - Law, David Bowie
    1. Re:Time for some introductions.... by Anonymous Coward · · Score: 0

      Damn, sibling rivalry gets nasty sometimes. Does your mother know you talk about her like that?

  41. OK, tell me, is *anyone* is surprised by this? by syzxys · · Score: 4, Interesting

    Does this really surprise anybody? Doubleclick has been a bunch of capricious, dishonest bastards for as long as I can remember. They were one of the first names associated with evil cookie tracking practices(tm) all the way back in 1995 (and even earlier?), IIRC.

    direct email marketing "is one of the few forms of Internet advertising that is thriving"

    As someone pointed out above, I wonder what they mean by "thriving." A 0.1% response rate is not particularly "thriving" -- I think it's more because there is no way to punish them for spamming.

    Wasn't there some kind of paper published recently that showed that, in one of those game-theoretical situations with two equilibrium strategies (everyone cooperating, or everyone backstabbing each other -- I think it's called the "prisoner's dilemma"), people tended to pick a cooperative strategy if the group was allowed to punish backstabbers? Because IMO, the situation with spamming is very much like the prisoner's dilemma.

    I did an experiment one time, I blocked doubleclick and a bunch of other ad sites at my firewall. The problem was, there were so many sites it was like trying to stop a firehose with a bathtub stopper. There have been efforts like the RBL, but they always seem to start charging money. IMHO, this is not just because they are "greedy," it's because their operational costs are too high. And why? Because there are too many spammers. I think the only way to really fight spam is with a distributed solution. Here we'd run into all the network poisoning problems people worried about with gnutella et al. in the early days. Is anyone working on anything like this? Is anyone even talking about it?

    It seems like we're getting spammed with spam stories nowadays, not just from slashdot but on zdnet and others as well. Is spam getting worse, or is the spam lobby getting more aggressive, or what? :-)

    Just my $0.01

    ---
    Windows 2000/XP stable? safe? secure? 5 lines of simple C code say otherwise!
    1. Re:OK, tell me, is *anyone* is surprised by this? by Anonymous Coward · · Score: 0

      Actually, with prisoner's dilemma, it makes sense to cooperate if everyone cooperates, but statistically you're better off backstabbing every time. That's what makes it a dilemma. =)

      (A description of this dilemma can be found on, for example, gamasutra)

    2. Re:OK, tell me, is *anyone* is surprised by this? by emcdermid · · Score: 1

      >I wonder what they mean by "thriving."

      For true opt-in email, response rates of 10-15% or even higher are not unusual.

      But even 0.1% wouldn't be considered bad, as it is comparable to traditional (snail-mail) direct marketing response rates, but at a much lower cost.

  42. RBL? by Anonymous Coward · · Score: 0

    So, does anyone have any idea what the ramifaction for thousands of web sites will be if doubleclick.net ever gets put on the RBL? I mean, banner ads may not be totally effective, but they're one of the few things keeping some of my favorite sites alive. I hope doubleclick's continued downward spiral isn't going to hurt the sites that rely on them.

  43. Re:Spam isn't effective - market forces don't appl by prizzznecious · · Score: 2, Troll

    My face isn't the one in question. I have no idea whether or not spam is TRULY effective, because I don't have any first-hand experience. However, it may interest you that in the text of the Slashdot post itself lies this:

    DoubleClick is now branching out from the ad serving business into the SPAM business due to the fact that direct email marketing 'is one of the few forms of Internet advertising that is thriving.'

    Clearly, regardless of your intuition or otherwise, Doubleclick thinks that spam is more profitable than banner ads. Perhaps it would be worthwhile to remember that while YOU personally may not respond well to spam (or anyone you know, for that matter) geeks generally do not. In fact, geeks tend to get really overexcited about the issue (for example, claiming that it is theft "plain and simple") but most people couldn't care less, and even seem to be buying spammed products. All of your postulations are all well and good, but the only reason to advertise is to sell more products, spam has been around for a while and its presence is only growing, therefore spam must be an effective way of selling products. That is what is plain and simple.

    --

    visit the hwky website for a lyrical genius infusion.
  44. Permission-based marketing by Anonymous Coward · · Score: 0

    Well, according to much of the spam I receive now, I must have opted in some time in the past.

    Problem is, I didn't.

  45. SPAM??? by www.sorehands.com · · Score: 1

    The article and site talks about opt in lists, not SPAM and then give a opt-out link to verify the address as SUCKER.

  46. excrement of the net by loraksus · · Score: 2

    I dunno, but perhaps it is time to just start banning IP [subnets] completely. I'd hate to sound like some egalitarian asshole, but with the exception of a few friends, I wouldn't miss anything coming from the IP addies owned by ATT, and sure as hell not miss any of the excrement that is AOL.
    Stuff like doubleclick I wouldn't miss either . . .

    --
    1q2w3e4r5t6y7u8i9o0pqawsedrftgthyjukilo;p'azsxdcfv gbhnjmk,l.;/
    1. Re:excrement of the net by Anonymous Coward · · Score: 0

      Nobody with a clue blocks aol.com because very little spam originates on aol. The spammers that do use aol accounts generally use stolen AOL accounts to spam other AOL users, not the general public.

    2. Re:excrement of the net by Gojira+Shipi-Taro · · Score: 1

      I find your .sig interesting and insigtful in light of the content of your post.

      --
      "Oh my God. This is terrible. This is the end of my Presidency. I'm fucked."; ~ Donald J. Trump
    3. Re:excrement of the net by Gojira+Shipi-Taro · · Score: 1

      (offtopic reply: noted. Sure looked like one. d'oH)

      --
      "Oh my God. This is terrible. This is the end of my Presidency. I'm fucked."; ~ Donald J. Trump
  47. Re:frosty posty by LordKariya · · Score: 0, Offtopic

    That Does it, I'm becoming a full-time troll. Do we have a union ?

    --
    I alternate between posting +5 and -1 Comments. Karma: +53 -47 = 6
  48. Do you know what spam is? by NerdSlayer · · Score: 2, Interesting

    I'm a little biased because I work for a company that sends promotional email blasts.

    That having been said, there is a huge difference between spam and the mail this service is sending.

    Like it or not, at one time or another you didn't read a privacy notice and your email address was sold to another company.

    When we send out 5 million+ mailings, about 2000 TOS (terms of service) or Spamcop violations will come back. What most of these morons don't realize is, there's both a link and an email address they can send mail to to unsubscribe permanently and effectively from our lists.

    This won't get you off other peoples' lists, but it will get you off ours. Currently, about a 1/4 of our customers actually have a timestamp and IP address telling us exactly when and where these addresses came from. I would expect in the near future that everybody will start doing this.

    Now, this isn't so say that all people are nice. That's not to say that people don't troll web pages and people don't fake mail-from headers. It happens. But there's also a lot of promotional mail that YOU OPTED INTO whether you realize it or not.

    What I'm saying is, before labeling every piece of mail that you get as spam, try unsubscribing. And yes, I know that some unsubscribe links are fake. What are you going to do? There are also fake breasts and fake watches. Will you spend the rest of your life wandering around as a confused virgin? (well.. maybe the wrong place to ask this)

    So, in conclusion, I know how fashionable it is to love linux and hate companies that are "out to get us" like Microsoft and DoubleClick, but this article is inflammatory and causing a lot of stupid people to post a lot of stupid comments.

    If you want to get out some angst, try:

    http://www.postmastergeneral.com/

    http://www.e-centives.com/corp/

    http://www.messagemedia

    Or, combining microsoft AND email:

    http://www.bcentral.com/

    And lots of other companies (like mine) that send lots of LEGAL, NON-SPAM, promotional email.

    1. Re:Do you know what spam is? by Have+Blue · · Score: 2

      If you can, could you tell us what proportion of an email "blast" actually clicks the unsubscribe link?

      The general perception these days is that nobody should ever click an unsubscribe link, because it will prove your email address works. It's nice to find someone who might be able to provide some real facts about this.

    2. Re:Do you know what spam is? by NerdSlayer · · Score: 1

      If you can, could you tell us what proportion of an email "blast" actually clicks the unsubscribe link?

      Yes, it hovers around or below 1%.


      The general perception these days is that nobody should ever click an unsubscribe link, because it will prove your email address works. It's nice to find someone who might be able to provide some real facts about this.


      Yeah, that's true. I have a hotmail account which fills up with about 10 spams a day and 90% of those take me to a broken web page when I click on unsubscribe.

    3. Re:Do you know what spam is? by Max+Coffee · · Score: 1
      But there's also a lot of promotional mail that YOU OPTED INTO whether you realize it or not.

      If that's what you tell yourself so you can sleep at night, I can understand, but you are still unequivocally wrong. Opt-in requires specific positive action on the part of the recipient-to-be. An example would be adding yourself to a listserv, or checking a box that says something to the effect of "I would like to receive promotions from our marketing partners."

      If that box is checked by default, we're no longer dealing with opt-in, we're dealing with neglect to opt-out. Ditto for failing to read (or comprehend!) the 147th paragraph of legalese in some intentionally obfuscated privacy statement.

      Bottom line: if the customer didn't specifically request mail, (s)he didn't opt-in. Any promotional email that follows is, as you say legal, but it's still spam.

      Spam is "unsolicited commercial email." Solicitation is a positive action. End of story. So, do you know what spam is?

    4. Re:Do you know what spam is? by realdpk · · Score: 2

      Plainly:

      You have NOT opted in until you've confirmed your subscription via some unique generated URL or reply-to address. There's just no other practical way you can be sure your list only contains those that chose to opt-in.

      If you're afraid to use confirmed opt-in, perhaps it is because you know most people aren't interested in the spam you already send out. Who knows though.

      Postmastergeneral on groups.google.com shows many, many hits regarding their spam.

    5. Re:Do you know what spam is? by NerdSlayer · · Score: 1

      You have NOT opted in until you've confirmed your subscription via some unique generated URL or reply-to address. There's just no other practical way you can be sure your list only contains those that chose to opt-in.

      Again, reading privacy statements will tell you what can happen to your email. I think an IP address, timestamp, and site of origin will hold up in court without a problem. You may not agree with it, but it's legal.

      Also, I should note that confirmations are known as "double opt-in", which is another level of validation and can reduce complaints (but even then not always).

    6. Re:Do you know what spam is? by ThatTallGuy · · Score: 1
      What I'm saying is, before labeling every piece of mail that you get as spam, try unsubscribing. And yes, I know that some unsubscribe links are fake. What are you going to do? There are also fake breasts and fake watches. Will you spend the rest of your life wandering around as a confused virgin? (well.. maybe the wrong place to ask this)

      Ooooo, love those ad hominem attacks. They really strengthen your case.

      We shall loftily ignore that for the moment (dipstick) and suggest to you this course of action: Go out and have unprotected sex with 1000 prostitutes who say they don't have AIDS. Then tell me whether you feel morally superior for accurately trusting the 35 or so of them who didn't lie^H^H^Hspeak falsely.

      Go on. I'll wait.

    7. Re:Do you know what spam is? by keytoe · · Score: 2

      I know that some unsubscribe links are fake. What are you going to do? There are also fake breasts and fake watches.
      That's not a fair comparison at all.

      Hitting a fake unsubscribe link has the potential effect of making sure you get a lot more SPAM when my address gets promoted from the '60 Million Email Addresses' list to the '3 Million KNOWN GOOD Email Addresses' list. As a consequence, I'm not going to ever click on an opt-out link that came unsolicited - too risky.

      Hitting a fake breast would result in a slap to the face - and would be worth it!

    8. Re:Do you know what spam is? by ThatTallGuy · · Score: 1
      I have a hotmail account which fills up with about 10 spams a day and 90% of those take me to a broken web page when I click on unsubscribe.

      Of course it looks broken. It has /.'ed itself; the server is being overwhelmed with responses.

    9. Re:Do you know what spam is? by Anonymous Coward · · Score: 0

      So what company do you work for ?

    10. Re:Do you know what spam is? by danielrose · · Score: 1

      What, you mean like the APC mailings I get even though I specifically checked the "NO, Do NOT send me mailings!" box? Sounds non-legit to me.

      --
      i hate pansy republicans
    11. Re:Do you know what spam is? by Anonymous Coward · · Score: 0

      OK, I have about 1500 active users and a bunch of dead accounts thanks to a couple of years of turnover.

      Let's run your list here.

      Postmastergeneral. AKA pm0. Blocked for mailing addresses that have never existed. That wasn't enough. It kept mailing dead accounts that have been gone for months. I'd firewall off a netblock and it would pop up somewhere else. Finally solved by blocking the DNS primaries too.

      E-centives. AKA os-0.com. They've been mailing dead accounts for months too, and keep hopping around all over the place. Blocked the same way, multiple times, as they are slippery bastards just like pm0.

      Messagemedia, aka m0.net. Ignores bounces just like e-centives. Same treatment.

      Bcentral/listbuilder. Yup, same deal. Some of these accounts have been dead since some time in 1999. Others have never been valid and have been bouncing for nearly as long.

      So, you were saying?

      I have MANY more domains/netblocks that are blocked for the same reasons. They claim never-valid accounts have signed up (impossible, dead accounts can't confirm jack shit) and then ignore bounces. I have no use for them on my networks.

    12. Re:Do you know what spam is? by Anonymous Coward · · Score: 0

      "When we send out 5 million+ mailings, about 2000 TOS (terms of service) or Spamcop violations will come back. What most of these morons don't realize is, there's both a link and an email address they can send mail to to unsubscribe permanently and effectively from our lists."

      Cheah, right. Like I'm going to e-mail your spamming company back and let them know that my address is live. Those links for "unsubscribing" are nothing more than a sneaky method in which spammers can tell which addresses are live or dead, real or fake. Screw that.

      If I did not specifically request that your company send me information on _each_ specific item and you send it to me anyways, thats SPAM. I didn't ask for, I didn't want it and I'll report you to SpamCop every time. If you still don't get the picture, I'll start billing you for wasting my time and resources. Should you fail to pay my invoice, I'll file a judgement against you and let the creditors loose.

    13. Re:Do you know what spam is? by Tackhead · · Score: 5, Insightful
      > Now, this isn't so say that all people are nice. That's not to say that people don't troll web pages and people don't fake mail-from headers. It happens. But there's also a lot of promotional mail that YOU OPTED INTO whether you realize it or not.

      Bullshit.

      If I opted into it, and didn't realize I'd done so (perhaps I'm the dr00ling AOLer you seem to think I am), then show me the opt-in.

      That's what "double opt-in" (or more accurately, "confirmed opt-in", the "double" is your industry's language, trying to make it sound unreasonable) is for. Until you can demonstrate to my satisfaction that I opted in, it's spam.

      >What I'm saying is, before labeling every piece of mail that you get as spam, try unsubscribing. And yes, I know that some unsubscribe links are fake. What are you going to do? There are also fake breasts and fake watches.

      So, because some tits are fake and some Rolexes are fake, and since I wouldn't give up feeling tits, or wearing a Rolex, just because I can't trust the owner of the tits or the seller of the Rolex, I should trust you? Holy non-sequitur, Batman!

      The overwhelming majority of the claims of "click here to be removed" are lies. The overwhelming majority of the "You opted in" claims are lies.

      So what I'm not gonna do is this: I sure as fsck ain't gonna trust your unsubscribe link, that's what.

      And what I am gonna do is this: Find your upstream, and report you to them as a spammer. Don't want the 2000 TOS violation reports? Don't spam.

      And if your upstream ignores those reports, what am I gonna do? Well, I'm probably gonna add your netblocks to my private blocklist. Don't want to be blocked? Don't spam.

      > And lots of other companies (like mine) that send lots of LEGAL, NON-SPAM, promotional email.

      How come (and I don't mean you specifically, I mean the general case over the past few years) every spammer always tries to re-define "spam" in such a way as "Well, whatever we do isn't spam."

      If it's in my mailbox, it's unsolicited, and it was generated in bulk, it's spam, and I'll choose to either block the server that sent it, or report it to the sender's provider. What are you going to do?

    14. Re:Do you know what spam is? by Anonymous Coward · · Score: 0

      A company that uses confirmed opt-in for its lists.

    15. Re:Do you know what spam is? by Anonymous Coward · · Score: 0

      How the fuck did this loser and admitted spammer accomplice get +2 Interesting?

    16. Re:Do you know what spam is? by wizkid · · Score: 1

      Obviously, Your a moron. Yes, there's a few out there that will actually unsubcribe you when you do the unsubscribe at the bottom of the page. The other 90% of the spammers out there put that your email in there "Good Email Address list, and then bombard you with massive amounts of spam.

      Anyone who uses those unsubscribe instructions at the bottom of an email are as stupid as you are.

      --
      I take no responsibility for what I say. Even though I'm never wrong :)
    17. Re:Do you know what spam is? by Tony+Hoyle · · Score: 2

      If I didn't write to you SPECIFICALLY ASKING to know about your porn/get rich quick scheme you are just a filthy SPAMMER.

      Just because I happen to browse a web site does NOT mean I have to here about your cheap and nasty wares.

      Die, scum.

    18. Re:Do you know what spam is? by NerdSlayer · · Score: 1

      If I opted into it, and didn't realize I'd done so (perhaps I'm the dr00ling AOLer you seem to think I am), then show me the opt-in.

      Again, as I mentioned in my original post, many people are keeping records of timestamps and IP addresses when the user opted in. I think over the next 6 to 12 months it will be very possible to do this in most cases (of legitamate companies, that is)

      So, because some tits are fake and some Rolexes are fake, and since I wouldn't give up feeling tits, or wearing a Rolex, just because I can't trust the owner of the tits or the seller of the Rolex, I should trust you? Holy non-sequitur, Batman!

      No, some days you eat the bar, and some days the bar eats you. Legit mail has legit unsubscribe links/addresses. If people spent half as much time working on some sort of secure unsubscribe as they did bitching about mail, you're filters could block everything that doens't contain a trusted unsubscribe link... problem solved. Everyone's happy. Most companies don't want to send mail to you if you're not reading the message, it's wasted bandwidth which equals wasted money.

      And what I am gonna do is this: Find your upstream, and report you to them as a spammer. Don't want the 2000 TOS violation reports? Don't spam.

      Most of our boxes are on very reputable hosting services. Reporting us upstream will get you unsubscribed, and once again, problem solved. You're not getting mail and we're not getting complaints.

      As far as the 2000 TOS complaints go, that is part of the business. Case in point, one of our customers has millions of addresses that he sends to every day. We took a few machines down to work with the software and didn't send to those people for a couple of days. When we started back up again, the complaints doubled because people are too dumb to remember that they used to receive this mailing every day. Once they did start getting it again, they thought it was spam.

      And if your upstream ignores those reports, what am I gonna do? Well, I'm probably gonna add your netblocks to my private blocklist. Don't want to be blocked? Don't spam.

      Unless you're AOL or hotmail, nobody sending lots of mail (legit or otherwise) will really care.

      How come (and I don't mean you specifically, I mean the general case over the past few years) every spammer always tries to re-define "spam" in such a way as "Well, whatever we do isn't spam."

      If it's in my mailbox, it's unsolicited, and it was generated in bulk, it's spam, and I'll choose to either block the server that sent it, or report it to the sender's provider. What are you going to do?


      At this point, I would define spam having at least some of the following traits:

      1. Forged headers

      2. No way to unsubscribe

      3. Addresses not legally obtained

      4. No response to complaints

      The email my company and even doubleclick, evil as they are, sends does not conform to any of these criteria. According to your definition, the "welcome to outlook express" mail that you get when you open outlook is spam. Why don't you take it to microsoft?

      In the end, my post has managed to spawn a horrible flamewar which it was never intended to do. Because Doubleclick has a hosted emarketing solution does not make them spammers. It's possible that spammers may try to use this service, but the sheer volume of complaints will quickly cause doubleclick to cut business ties to these companies. And, like it or not, there's no law about all mailings being double opt in. All these mailings that doubleclick will be sending will either be direct signups or were bought from another site that had the direct signups. If they were harvested somehow the sheer magnitude of the complaints will literally make it impossible to host in the US.

    19. Re:Do you know what spam is? by Anonymous Coward · · Score: 0

      I don't believe it. One of the spammers. On Slashdot. I thought all the people on here were self-respecting geeks, not assholes.

    20. Re:Do you know what spam is? by Anonymous Coward · · Score: 0

      You're absolutely wrong. SPAM is anything that is sent in bulk, without being specifically requested by the addressee. Doesn't have to have forged headers, nor lack of an "unsubscribe" (read: address validation). If it was sent to a list without consent, its SPAM. Geez, you're just scraping the barrel for any excuse to make your unscrupulous company's practices sound legit.

    21. Re:Do you know what spam is? by winnetou · · Score: 1
      At this point, I would define spam having at least some of the following traits:
      1. Forged headers
      2. No way to unsubscribe
      3. Addresses not legally obtained
      4. No response to complaints


      Well, of course, you would define it like that. But if it is:
      1. unsolicited
      2. bulk
      3. email
      it is spam.
      You can legally obtain my house address, but that doesn't give the right to take beer from my fridge unless I give you permission. And I don't whether you can identify yourself or will stop taking beer after I complain, I will report you to the proper authorities for theft, just like I will report you to your upstream for your spam.
    22. Re:Do you know what spam is? by NerdSlayer · · Score: 1

      You can legally obtain my house address, but that doesn't give the right to take beer from my fridge unless I give you permission. And I don't whether you can identify yourself or will stop taking beer after I complain, I will report you to the proper authorities for theft, just like I will report you to your upstream for your spam.


      Aha, but when you bought that la-z-boy at my garage sale, the privacy policy I made you sign said that I have the right to come to your house and take your beer. You didn't bother to read it, but I'll be over tomorrow at 8:30. And my story holds up in court. Do you have cable?

    23. Re:Do you know what spam is? by winnetou · · Score: 1

      Again, reading privacy statements will tell you what can happen to your email.

      How can I read a privacy statement if someone else signs me up?

      I think an IP address, timestamp, and site of origin will hold up in court without a problem.

      Blocking email from IP ranges will hold up in court too.

      Also, I should note that confirmations are known as "double opt-in"

      No, it is known as opt-in. Just like there is no TCP connection without the SYN, SYN/ACK, ACK handshake.

    24. Re:Do you know what spam is? by winnetou · · Score: 1

      Aha, but when you bought that la-z-boy at my garage sale, the privacy policy I made you sign said that I have the right to come to your house and take your beer.

      That would be the privacy policy someone else signed. Not confirming subscriptions is like not checking my identity at the garage sale.

      You didn't bother to read it, but I'll be over tomorrow at 8:30. And my story holds up in court.

      My door will be locked (xbl).

      Do you have cable?

      Yep. but only for TV, for Internet cable's too slow.

    25. Re:Do you know what spam is? by Maserati · · Score: 1
      So tell me when (date and time) and where (precise URL, something that will load if I click on it) where I allegedly opted-in.


      Or you're a spammer in my book.

      I visit a lot of websites, but I have a good memory. If I think I haven't heard of you before, I probably haven't. If I signed up at an "affiliated" site of yours, mention it. Or you're a spammer.


      Get the picture ?



      Maybe not. Let's put it this way. If I haven't heard of you, how can your email possibly not be unsolicited ? If you obtained my address through a legitimate partnership, you should actually be advertising the fact that YOU have at least some connection with a site I actually bothered to register for .

      Any email marketer who isn't trumpeting his affiliations either a) doesn't have any or b) is an idiot (drawing conclusions from the fact that I see very few legitimate, or even identifiable, affiliate emails is left as an exercise).


      The legitimate affiliate emails that I do get don't get sent to spamcop and the FCC, unlike the unsolicited stuff per my definition above.

      --
      Veteran, Bermuda Triangle Expeditionary Force, 1992-1951
    26. Re:Do you know what spam is? by Maserati · · Score: 1

      And the original poster had better knock and remind me of the privacy policy. If I find someone else in my home, the cops get called.

      --
      Veteran, Bermuda Triangle Expeditionary Force, 1992-1951
    27. Re:Do you know what spam is? by crucini · · Score: 2
      If it's in my mailbox, it's unsolicited, and it was generated in bulk, it's spam, and I'll choose to either block the server that sent it, or report it to the sender's provider. What are you going to do?

      I think NerdSlayer stated that the mail his organization sends is solicited. Therefore your point does not apply. As for your threat to send complaints, how meaningful do you think that is when the senders have already been the subject of 2000 complaints? Clearly their provider sees the complaints as just a side effect of running mailing lists.

      In fact, I wonder if the flood of complaints from people who simply don't remember subscribing is swamping the legitimate complaints against spammers who actually scraped addresses off the web. Certainly most abuse desks seem pretty skeptical and slow to take action.

      Spam is bad. But attempting to widen the defintion of spam to include undesired, but solicited email is very bad, because it weakens the credibility of anti-spam people and tools. On nanae, I frequently see posters wishing that SPEWS would list company X, when X is not in fact a spammer or spam-supporter. What they fail to realize is that SPEWS has the credibility and reach that it does because it avoids these marginal listings.

      PS: Of course I agree with you that any legitimate mailing list operator should record the source of each address - probably the IP address and timestamp of the initial web request, plus the mail message sent by the subscriber to confirm.
    28. Re:Do you know what spam is? by Anonymous Coward · · Score: 0

      Obviously, Your a moron.
      Obviously, You're a moron.

    29. Re:Do you know what spam is? by Tim+C · · Score: 2

      the privacy policy I made you sign said that I have the right to come to your house

      That would probably never hold up in a court of law - don't forget, folks, that just because two people sign a contract doesn't make it legal. They have to be fair, too; if it's unfairly slanted in favour of one of the parties, a court can and will declare it void.

      Cheers,

      Tim

    30. Re:Do you know what spam is? by Anonymous Coward · · Score: 0

      So tell me something. How does it feel to be scum?

      If I bought a La-z-boy at your garage sale, no matter what I signed, you still would not have the right to tresspass on my property. There are some rights that cannot be signed away. Now if the contract were a fair one, such as I make payments towards the la-z-boy over a 12 month period, you might be on to something. However, I don't remember any website in which I have ever signed anything. A click is not the same as a signature. Just look at the people who have gotten out of EULA's, all because the law does not consider merely clicking or opening something to be the equivalent of a signature. If they did, then you'd never have to sign for a package, they'd simply say "by accepting this package, you agree not to hold us liable for any damages to the contents".

    31. Re:Do you know what spam is? by wizkid · · Score: 1


      That's all you can come up with?
      I guess it would be, because your comments on spam show how stupid you really are.

      --
      I take no responsibility for what I say. Even though I'm never wrong :)
    32. Re:Do you know what spam is? by lbsalt · · Score: 1

      "Like it or not, at one time or another you didn't read a privacy notice
      and your email address was sold to another company."

      On a daily or almost daily basis, crooks send us lies in our email.
      I get told that I subscribed when if fact I did not. I get told I
      was referred by a friend, but the friend is never named. I get told
      that I signed up at an "affiliated site", also never named. And, yes,
      sometimes I even get told that I signed up for a list that I should have
      known would be sold. All these lies arrive at addresses that I know I
      have never entered into any web site.

      Let me explain something about myself: I learned about the dishonesty of
      spammers long before I learned how to browse the web. When I started
      browsing I was well-prepared. I didn't use the browser for email or
      usenet, because I was already accustomed to other software for those
      purposes. To prevent the browser from leaking my identity somehow
      to web sites I visited, I configured a false email address into it,
      and ran it only from a second unrevealed account on my workstation.
      I bought train tickets over the web for a while. When the railway
      changed their web site to *require* my email address, I stopped buying
      tickets over the web. I have never bought anything else over the web.

      When I say I never signed up for the junk email, I know whereof I speak.

      If you are trying to do an honest business in email marketing, you must
      understand the poisoned environment you are working in: On a daily
      or almost daily basis, crooks send us lies in our email. When *you*
      advertise by email, you are seen in the company of crooks. From the
      viewpoint of the recipients of your email, what distinguishes you from
      the crooks? If you are trying to be honest, you have to be very careful
      to avoid being taken for, and treated as, one of the crooks.

      Crooks send us email we don't remember signing up for, because in fact we
      didn't sign up for it. Crooks often tell us we must have signed up and
      forgotten about it, so if you tell us that you sound just like the crooks.
      You must make it as easy as possible for people to remember the process
      of signing up, and exactly what they signed up for. They must know in
      advance what email address the messages will come from -- this rules out
      "affiliated" web sites (a favourite spammer lie) and purchased "opt-in"
      lists (another favourite lie.)

      Crooks avoid verifiable claims -- referrals from unnamed friends and
      signups at unnamed "affiliated" web sites are unverifiable, which is
      why spammers love them so much. When people sign up at your web site,
      they should be sent an email explaining what they are agreeing to by
      signing up, and should not be signed up until they have returned an
      email confirmation. This makes it possible for them to verify at a
      later date what they signed up for, because you can't change the email
      that you sent them. If this information was only on your web site,
      they can't verify it because you can change it at any time.

  49. DoubleClick tried this before with NetCreations by Thagg · · Score: 2

    About a year and a half ago, DoubleClick announced that they had acquired NetCreations, a mailing list company run by an old friend of mine Rosalind Resnick, for a rediculously large number of millions of dollars. NetCreations had been in the business of running opt-in mailing lists. This didn't seem to attract a lot of interest at the time.

    The deal fell apart after DoubleClick's stock price tanked, and NetCreations sold themselves instead to Seat Pagine Gaille.

    So, they've tried this before, and it failed to gel. Let's hope that it fails again. The threat of targeted spam is far greater, I believe, than mass-mailed spam, because it's much more difficult to filter out.

    thad

    --
    I love Mondays. On a Monday, anything is possible.
    1. Re:DoubleClick tried this before with NetCreations by jonesvery · · Score: 2

      The deal fell apart [list-news.com] after DoubleClick's stock price tanked, and NetCreations sold themselves instead to Seat Pagine Gaille.

      Ah, memories...I was working for NetCreations' tech department at the time, and <disclaimer> while SPG's cash offer was clearly superior to the DoubleClick stock offer, that being the only issue involved in the decision to "opt out" of the DoubleClick offer </disclaimer>, there were plenty of other issues...

      My favorite memory from that era is a very senior member of the tech staff, drunk off his ass, saying "look -- I know that they're assholes, but we could still have some fun with it. Try it for three months...if it sucks ass we'll all leave together and watch 'em squirm..."

      --

      * * *
      It is a dada story -- it has no moral.

  50. Comment removed by account_deleted · · Score: 2

    Comment removed based on user account deletion

  51. No biggie for me. by macdaddy · · Score: 2

    I've been blocking all mail from them for going on 2 years now. I also quarentine all mail with "doubleclick.net" in the body. Works like a champ.

  52. Re:Important Stuff by Anonymous Coward · · Score: 0

    damn you.
    you got me...
    bastard.

    good job.

  53. Million dollar idea! by swordboy · · Score: 3, Interesting

    Someone should create software to automatically update the HOSTS file of the millions of PCs owned by users who hate this but do not know how to make it stop.

    This would undoubtedly cause Big Brother to take notice. I'm sure that they would gladly pay you off for a few hundred thousand.

    --

    Life is the leading cause of death in America.
    1. Re:Million dollar idea! by curunir · · Score: 4, Funny

      Oooh...and for irony's sake, they could distribute it using DARTmail!

      Hi Friend,

      Do you hate SPAM. Are you sick of direct marketers sending you a seemingly endless stream of stupid offers? If so, click here [links to software program to update the hosts file].

      If you would prefer to be hung like a horse, see young, virgin, barely legal redheads or get a masters degree through the mail from a fully accreditted college, click here [links to a message explaining why responding to SPAM is bad]

      --
      "Don't blame me, I voted for Kodos!"
    2. Re:Million dollar idea! by Anonymous Coward · · Score: 0

      Million dollar idea! (Score:2)

      I'm sure that they would gladly pay you off for a few hundred thousand.

      Are you deliberately misleading me?

    3. Re:Million dollar idea! by kiwipeso · · Score: 0

      I'm willing to do this software at cost, I'm willing to get this done without those spam companies buying me out.
      What do you think? Would you be willing to pay $10 for no spam from known hosts?
      I'll make it so you can add updated addresses to the spam log (if it really is spam)

      --
      - Kaos games and encryption systems developer
    4. Re:Million dollar idea! by Anonymous Coward · · Score: 0

      > Someone should create software to automatically update the HOSTS file of the millions of PCs owned by users who hate this but do not know how to make it stop.

      Interesting form of DoS you've thought out there. After a script kiddie gets through with all those insecure Windows boxes, then what?

  54. Re:Spam isn't effective - market forces don't appl by Philbert+Desenex · · Score: 3, Troll

    Clearly, regardless of your intuition or otherwise, Doubleclick thinks that spam is more profitable than banner ads. ... but the only reason to advertise is to sell more products, spam has been around for a while and its presence is only growing, therefore spam must be an effective way of selling products. That is what is plain and simple.

    Oh, please; Are you seriously asking me to believe that any business, especially "natural viagra" spammers, pyramid schemers and an ad company like DoubleClick actually use some kind of analysis to decide what to do? You might as well ask me to believe that Pro Wrestling isn't rigged. It's pretty clear that DoubleClick's backed into a corner by the low rates that people will pay for crappy banner ads. DoubleClick is grasping at straws in the only business they know: lying to people.

    Besides the issue of businesses making decisions on minimal data, you should read what I wrote: spam may be around, but whether the amount of spam is growing or shrinking has little to do with selling products. Your intuition that a relationship exists between spam quantity and selling products is demonstrably weak. Read the article to which you respond.

  55. Re:Spam isn't effective - market forces don't appl by Amazing+Quantum+Man · · Score: 1, Offtopic

    You can't name a single major company that spams.

    The Democratic National Committee? They rake in enough soft $$$ to be called a "Major Company". See this guy's rant.

    --
    Fascism starts when the efficiency of the government becomes more important than the rights of the people.
  56. Good idea gone bad by nakhla · · Score: 1

    There's nothing that I hate more (about e-mail, at least) than receiving 10-20 spam messages from Asia per day. But, I still believe that targeted advertising is a good idea. I'd much rather receive advertisements about Linux software, the latest PDA models, discounts on trips to Walt Disney World, B.B. King's new CD, and the latest martial arts tournament than I would random ads that come across my TV, inbox, or browser. Why do I see commercials for feminine hygeine products when I'm watching football? I certainly am not going to run out and buy any!

    Targeted advertising is a great idea. But, only if it's done appropriately. I don't want Visa informing companies of my spending habits. I don't want my bank notifying companies of where I use my debit card. But, I wouldn't mind signing up for a service and telling them which categories of products I'm interested in. The way I see it, if I'm going to be bombarded with advertisements, I'd rather them be something I'm interested in. That's why I don't mind Amazon.com's tracking system. On more than one occasion I've purchased the products they've recommended for me, because they were generally something I was interested in.

  57. DARTMail Targeting by lord13 · · Score: 5, Informative

    I am a bit familiar with DARTMail (actually used the product), and from what I know, it does not use the vast amount of information that DoubleClick has for it's targeting - instead you upload all of your site's registration data, and target based off of that. It allows you to put together different emails for different groups of people, assembling HTML emails like building blocks.


    The real murky area (I felt) is that what they do with the information once they have it... Do they integrate it in with their master list, getting even more info? I was assured that would never happen - that all of the info uploaded would be segregated, but I never read (or had access to) any of the fine print.

    1. Re:DARTMail Targeting by Anonymous Coward · · Score: 0

      Depends on which products you talk about. For most permissions based emailers, there is no "master list". Each customer has its own DB and tables that other customers cannot view or use.

    2. Re:DARTMail Targeting by AndroidCat · · Score: 2

      The info on the DartMail page says that it's opt-in. My question is: Is it confirmed opt-in? (i.e. does it send out a request for confirmation email, and only if there's a reply, it subscribes you.) Otherwise it would be easy for someone to fake an add request.

      --
      One line blog. I hear that they're called Twitters now.
    3. Re:DARTMail Targeting by amunter · · Score: 1

      The confirmed part of the equation seems to be the responsibility of the customer who is using DARTMail (i.e. the business who uses it for managing their list of email contacts). They just give a pre-made list to DoubleClick for management.

      Having said that, though, since the email will be coming from doubleclick it seems like it would be in their best interest to make sure that they don't piss lots of people off by sending them emails from poorly managed lists.

      They have to have some way of checking the compliance of the person who made the list with some pre-stated standard of opt-in emailing. Probably seed the list of the client with a few email addresses to see what kind of email they get back. Postal mailing list managers do it all the time.

  58. I believe the correct response here is by Anonymous Coward · · Score: 0

    Fuck you. Keep your damn emails to yourself. If you can tell that some people are bouncing your SPAM, take their names off your list.

    To reiterate: Fuck you.

    1. Re:I believe the correct response here is by NerdSlayer · · Score: 1

      Fuck you. Keep your damn emails to yourself. If you can tell that some people are bouncing your SPAM, take their names off your list

      Thanks for the feedback. Yeah, the whole point of the 2000 TOS complaints is that we pay somebody to sit around and unsubscribe those people (like you) who were too stupid to unsubscribe themselves.

    2. Re:I believe the correct response here is by peretzpup · · Score: 1

      So, the TOS complaints cost you $$$? Thanks for the tip, I'll keep it up :)

  59. Enemy of the State by gerf · · Score: 0

    a little off topic, but still civil liberties... i just watched "Enemy of the State," and my god, it's suprising how 9/11 is reflected in that movie. they talk about passing bills for "national security" and basically every bit of the aftermath of 9/11. personally, i would rather have randome advertising companies have information about me (to a degree), than the government. with a business, they can just try to get me to buy stuff. with the government, they can arrest me, fine me, put me in jail. most of you probably have an illegal mp3 or two laying around, and you know it. imagine just having one, and being busted by cops for it. now, if they could only detect if there was a cs player cheating and arrest them...

  60. Cool! by supabeast! · · Score: 3, Funny

    Now DoubleClick and all related networks can end up on the various blackhole lists, so we can start seeing their advertisements and cookies disappear! Rock on!

  61. ARIN Info by JumboMessiah · · Score: 2, Informative
    Looks like I'll be adding this to my access table. Information from ARIN on doubleclick and MessageMedia's netblocks.

    • www.doubleclick.com

    GENUITY (NET-GNTY-199-92) GNTY-199-92
    199.92.0.0 - 199.95.255.255
    Double Click, Inc. (NETBLK-DOUBLECLICK3) DOUBLECLICK3
    199.95.206.0 - 199.95.209.255

    • www.messagemedia.com

    Cable & Wireless USA (NETBLK-CW-10BLK) CW-10BLK
    208.128.0.0 - 208.175.255.255
    Inflow (NETBLK-CW-208-169-16A) CW-208-169-16A
    208.169.16.0 - 208.169.23.255
    MessageMedia (NETBLK-NETBLK-INFLOW-MMEDIA) NETBLK-INFLOW-MMEDIA
    208.169.22.0 - 208.169.23.255
  62. duh?! by ftide · · Score: 1
    no shit

    they're like akamai.net in front of your URL

    they backend your click and privacies unfurl

  63. Re:Spam isn't effective - market forces don't appl by prizzznecious · · Score: 1, Insightful

    Boohoo! Spam isn't effective! Stop it!

    How could you possibly say that a relationship between spam quantity and selling products is demonstrably weak, and then flout reason by not demonstrating?

    Do you seriously expect me to believe that business DON'T use analysis to decide what to do? That all business decisions are random, especially at companies we don't like because they email us? That is bordering on troll material, friend.

    Regardless of what DoubleClick's true motives are, regardless of how much you want to believe that spam sux0rs and so it doesn't sell products, people are doing it. People would stop doing it if it didn't work. Yes, really!. Spammers LIKE to make MONEY. They're not in it just to piss on your parade. When you can prove to me that spammers are malevolently and anarchistically spamming with stolen commodore 64s (remember, they have no money because spamming doesn't pay), you might have a shred of credibility. In the interim, you're just flamebait.

    --

    visit the hwky website for a lyrical genius infusion.
  64. don't forget... by Jucius+Maximus · · Score: 2, Troll

    Smartin Designs.

    The lameness filter won't let me paste the list in here and post but the hosts blocking list they have there is a good 400k long. I use it religiously.

    Here's a hint for the less informed: In windows9x/me edit the file \windows\hosts to allow you to redirect sites like doubleclick so they won't receive their web bug, cookie and other ad-tracker data. The text to insert can be found at the above site. For win2k/NT it's in \winnt\system32\drivers\etc\hosts.

    In linux, the hosts file is in \etc\hosts.

    Go have fun ;-)

    1. Re:don't forget... by Maserati · · Score: 1

      The "lameness" filter may not sound like something anyone [1] wants applied to their post. But if it catches a 370kb post, then it's working. no matter how inapt the name may seem sometimes; besides "Really Long Post Filter" is a clunky handle.

      [1] Anyone making a reasonable post anyway.

      --
      Veteran, Bermuda Triangle Expeditionary Force, 1992-1951
    2. Re:don't forget... by GoodbyeBlueSky1 · · Score: 1

      Amazing how much this reads exactly like spam, right down to the sig. No, can't be. I shudder to think...

      --
      why? forty-two.
  65. Unsubscribing by Edmund+Blackadder · · Score: 1

    Not only are so,me unsubscribe links fake, but often when you send an unsubscribe email, they take it and realize there is a live person reading mail on the other end and start sending you more spam.

    So even unsubscribing is dangerous.

    By the way all the opt in email things i have ever seen only say "would you like to recieve our newsletter, or some mentions of special deals from us". They NEVER say "would you like to recieve mail from every one we decide to sell this address to.

    There is a huge problem with this statement:
    "But there's also a lot of promotional mail that YOU OPTED INTO whether you realize it or not."

    So you think it is ok for people to give up their privacy rights because they didnt realize something? Most contracts are invalid if one of the parties did not intend to enter them, or did not know they were entering them.

    And i know companies that would sell your email address make sure that the text where it says "we will sell your email" is in a place where no one will check.

    Oh yes and then there are the ones that say "our privacy policy may change so chack periodicaly"

    1. Re:Unsubscribing by yintercept · · Score: 1

      My rule of thumb...if there is anything even remotely reputable about the site (ie it is owned by a public corporation) or it is a community site, then the unsubscribe link is legit. Also, if there it is something you signed up for, the unsubscribe probably works.

      The last unsubscribe link I hit while in ie brought me into popup hell. The spammer got something from X10 for the spam. I now unsubscribe using Lynx.

  66. How about an opt-out clearinghouse? by Anonymous Coward · · Score: 1, Insightful

    It would be good if their software could connect to a central opt-out server and check each e-mail address before sending out spam. If the address is found in the opt-out server, it's removed from the recipients list.

    Also, they should have enforceable message tracing capabilities built-in (not allowing the fake return address spammers use today).

    1. Re:How about an opt-out clearinghouse? by Tackhead · · Score: 3, Interesting
      > It would be good if their software could connect to a central opt-out server and check each e-mail address before sending out spam. If the address is found in the opt-out server, it's removed from the recipients list.

      How about an opt-in clearinghouse?

      Users could register with the Doubleclick, the DMA, or the marketing agency of their choice with three flags set:

      • I wish to receive exciting offers via snail mail
      • I wish to receive exciting offers via telephone during dinner
      • I wish to receive exciting offers via email.

      Any request to be placed on the list would be validated, by either a request received in writing (with signature), a telephone call (with recording archived), or an email with a randomly-generated token ("Someone entered this email address on the opt-in website. They were using IP address xx.xx.xx.xx. To confirm your opting-in, please reply to this email with '54771989981' in the Subject: line").

      Any snail/phone/email list would be filtered through the opt-in list. If the address is not found on the opt-in server, no mail is sent.

      Oh, right. The only people getting the ads would be the people who asked for it. The rest of us would be spam-free.

      Can't have that, can we?

    2. Re:How about an opt-out clearinghouse? by jgerman · · Score: 2

      Oh, right. The only people getting the ads would be the people who asked for it. The rest of us would be spam-free.



      That's not a problem, that's the ideal situation. People who hate Spam aren't going to click. Believe me if Spammers could filter out those who absolutely would never click they would, it would allow them to send more mail to those who do follow links.

      --
      I'm the big fish in the big pond bitch.
    3. Re:How about an opt-out clearinghouse? by Tackhead · · Score: 2
      > > The only people getting the ads would be the people who asked for it. The rest of us would be spam-free.
      >
      > That's not a problem, that's the ideal situation.

      Oh, I agree. Unfortunately, it is a problem if you're the DMA or some other bunch of marketing goonz.

      Historically, the DMA's "problems" seem to get fixed by Congress with greater frequency than our "problems".

      This may be changing - the FTC has asked for a national do-not-call list. Although it's opt-out, it's enforced by law, not "voluntary compliance on the part of the DMA". See, for instance, the FTC's press release on the FTC proposed national "Do Not Call" registry.

      In typical fashion, DMA lobbyists are out in force to try and shut this one down. With overwhelming grasroots support for such a proposal, Congress might not bow to them this time. Perhaps a letter to your Congresscritter might be in order?

  67. Re:Two words to Double Click by Mayor+McPenisman · · Score: 0, Insightful

    Note: This is not offtopic at all, it is just useless. I think slashdot needs to get more modifiers, ones like "Worthless geek humor" on top of the too general "funny." Also necessary is "Offtopic, but damn interesting" (for obvious reasons) and while we are at it, throw in a "Ontopic, but reading it really is a waste of time."

    penis

    --
    [[Ay fukkand lyke ane furious Fornicatour]]
  68. Profits by _Sprocket_ · · Score: 3, Interesting


    Remember: complain about spam all you like, but the problem is that the spam is effective.


    Yes, yes. Sure. "Spam works." There are also other industries that turn a considerable profit too. Psychic teleservices and technological snake oil are two recent examples. They are both high-profit, highly visible / advertised... and under Federal investigation.
  69. Here's a profile that we can build by cecil36 · · Score: 3, Funny

    To tie into the previous stories, how about creating a profile that includes the following people.

    Are unemployed
    Use the Internet
    Claim to own their own business
    Spent time in a dungeon in Europe for sending unsolicited e-mail
    Discovered that technology has reduced the response rate to their mass mailings to near 0%

    We take this profile and tell DoubleClick to mail every piece of spam to people who match all of these criteria. If all goes correctly, the number of addresses to be hit is one, and that lucky person is Bernard Shifman.

  70. Targeted ads just mean that... by sludg-o · · Score: 2, Funny

    ...I'll continue to have an inbox filled with pr0n spam. How is that news?

    Hopefully, it will all come from the same domain or sender so it's easily filtered.

  71. If there is no other way by jjares · · Score: 1

    Spam is inevitable... I'd much rather receive well targeted spam than porn advs.

  72. Doubleclick IP blocks by ahodgson · · Score: 3, Informative

    For your firewalls
    -------------------

    204.176.152.248/21
    206.65.181.96/22
    206.65.181 .104/21
    63.85.84.0/24
    204.176.177.0/24
    208.211. 225.0/24
    208.203.243.0/24
    204.178.112.160/19
    20 4.253.104.0/23
    216.230.65.64/28
    63.77.79.192/27
    192.65.80.0/24
    128.11.60.64/27
    128.11.92.0/24
    199.95.210.0/24
    199.95.206.0/22

    1. Re:Doubleclick IP blocks by chongo · · Score: 2
      In case you wonder where the doubleclick IP address blocks are geo-located:
      • 204.176.152.248/21 - NEW YORK, NY, USA
      • 206.65.181.96/22 - NEW YORK, NY, USA
      • 206.65.181.104/21 - NEW YORK, NY, USA
      • 63.85.84.0/24 - NEW YORK, NY, USA
      • 204.176.177.0/24 - NEW YORK, NY, USA
      • 208.211.225.0/24 - NEW YORK, NY, USA
      • 208.203.243.0/24 - PALO ALTO, CA, USA
      • 204.178.112.160/19 - NEW YORK, NY, USA
      • 204.253.104.0/23 - NEW YORK, NY, USA
      • 216.230.65.64/28 - ATLANTA, GA, USA
      • 63.77.79.192/27 - NEW YORK, NY, USA
      • 192.65.80.0/24 - SCOTTS VALLEY, CA, USA
      • 128.11.60.64/27 - NEW YORK, NY, USA
      • 128.11.92.0/24 - NEW YORK, NY, USA
      • 199.95.210.0/24 - NEW YORK, NY, USA
      • 199.95.206.0/22 - NEW YORK, NY, USA

      --
      chongo (was here) /\oo/\
  73. Re:Spam isn't effective - market forces don't appl by NineNine · · Score: 3, Insightful

    Actually, I know people who DO spam, and it is VERY effetive for them. Actually, market forces DO apply. To get the point at which you can safely spam without being shut down by a provider, you have to spend a LOT of money to get tier 1 or 2 bandwidth, and a safe server. Any mom & pop shop that tries to spam is shut down sooner rather than later. But if you have the money to buy the right bandwidth in the right location, you still can make quite a bit of money spamming.

  74. Hrmmm Best Solution.... by IcephishCR · · Score: 0

    I'm going to set BGP to forget that AS 6432 ever existed, and then perhaps route all of those IP blocks to Null0. Hrmm Another SPAM to the bit bucket.

    --
    Life is but a Beta test...
  75. Re:frosty posty by LordKariya · · Score: 0, Troll

    Thanks. I think I'll start with a J0nkatz story about his search for love - of a young goat. I'll call it "Lord of the zoo : Fellowship of the goat".

    --
    I alternate between posting +5 and -1 Comments. Karma: +53 -47 = 6
  76. Spammers look for Open Relays by /dev/zero · · Score: 2, Interesting

    My server logs are full of relay attempts coming from cable modem and dsl users.

    I think that they just start scanning for SMTP servers and then attempt relays. I see various attempts addressed to "test9483@hotmail.com" or such, probably from the open relay probe. Once they get a live one, the spam spews forth.

    One could argue that anyone who operates an open relay should have their server overloaded, maybe then they would take care of their problem.

    OTOH, it's entirely possible that it is you that they'd go after, rather than the legions of spammers.

    Gordon.

    --

    He that breaks a thing to find out what it is has left the path of wisdom.
    -- J.R.R. Tolkien
  77. Opt-in definition by yintercept · · Score: 1
    used only for Opt-in emailings and not spam

    Did you drop out of a womb? Do you breath air? Did you have an email account accessible by the Internet? Sounds like you opted in to me. Spam!!!!!

  78. Re:Spam isn't effective - market forces don't appl by Anonymous Coward · · Score: 0

    I'm with you man.

    If you don't click on banner adds then the terrorists have won and you deserve all the spam you get.

    Friggin terrorists piss me off.

  79. Since when is opt-in email marketing spam? by VPN3000 · · Score: 3, Funny

    Dearest Timothy & Slashdot crew, Can we make an effort to get your terminology up to speed? I find it troubling that you guys tend to try and get us all worked up by using misleading phrases in the headlines. SPAM = unsolicited email The service these guys are offering is solicited when users download software, fill out magazine subscriptions, etc. I don't see where this is spam. Is all email businesses send to obtain clients considered spam by slashdot? I hope not. I would hope we were a bit more educated than that.
    To my fellow readers, please don't fall for Timothy's silly attempt at enraging you. Go ahead and mod me down, but I just disagree with misleading posts. They do nobody any good and a company's image some harm, and for no good reason. Victor

    1. Re:Since when is opt-in email marketing spam? by Anonymous Coward · · Score: 0

      It's spam.

      But that's not the point -- the correct terminology is "spam", not "SPAM". "SPAM" is a meat-like product.

  80. Actually one thing Microsoft does right (finally) by CrystalFalcon · · Score: 2, Interesting

    Internet Explorer 6 will block cookies from referenced sites, such as DoubleClick. These guys had better act fast if they're after the profiles on that Windows user base, because what they've got is all they'll ever have...

  81. go ahead and moderate this as flamebait by Indy1 · · Score: 1

    Unsubscribe? give me a break PLEASE. Count yourself lucky that you dont get DOS'ed frequently, a spamcop warning is a nothing compared to a seriously pissed admin or hacker who wants a piece of your company's spamming ass. One of the nice things about running your own email server is the ability to blacklist any block of ip's that gets on my nerves. Is that what your company wants? For me to exile you off forever to /dev/null for one lousy piece of spam ? Kinda kills your chance to ever get me as a customer through legit marketing methods. But then, companies that use spam usually only sell ponzi schemes, penis enlargers, porn, and fake diet solutions. Oh well, no great loss then. In fact, can you tell me your ip block now, so i can pre-emptively blacklist you? :)

    --
    Lawyers, MBA's, RIAA? A jedi fears not these things!
    1. Re:go ahead and moderate this as flamebait by walt-sjc · · Score: 1

      You don't /dev/null it, you "550" error it during the connection attempt before the body of the email is sent. This requires the sender to "eat it", and saves you bandwidth.

  82. Clueless sysadmins at doubleclick by caveman · · Score: 1

    A few weeks ago, I got some spam that made it through my various lameness filters into the general inbox. This irks me enough usually to track down and destroy the sender's account.

    To my suprise, it was relayed through a server in doubleclick's canadian office network.

    Figuring that doubleclick being a company with a network to protect, would not have sent the spam deliberately, I contacted their admin and informed them of what initially appeared to be a potential open relay.

    Some snotty marketroid wrote back and said that if I didn't want the email, I should follow the 'remove link' in the message footer. (Yeah, Like that ever works). I replied, patiently explaining reasons for not responding directly to spam, nor following links from it. (Heck, I don't even load images and other objects from HTML spam, partly for security reasons, but mainly to stop leaking 'tracking' information that confirms that a spam has arrived (not that many do, having been killed by the aforementioned lameness filters). The link was, as usual, utterly useless, as the sender's account had already been terminated by their ISP. (Dang! someone beat me to it)

    This told me all I needed to know. Doubleclick support spam, period. Into the blackhole they go...

  83. True of pop-up windows too by EatAtJoes · · Score: 1

    I hate spam, but I also hate pop-up windows (esp. with X10 advertisements) and intrusive flash ads.

    But, at least for the pop-ups, they've been found to be more effective than banners, and the more obnoxious the better.

    I hate them, and my big peeve with browsers these days is that I can't target certain domains for shutting off pop-ups (it's either on or off globally for most - IE, Moz, Opera).

    But I'm sure most people tolerate them, and some must actually respond. The same is most likely true of spam.

    Best,
    Stuart

    1. Re:True of pop-up windows too by Anonymous Coward · · Score: 0

      I hate them, and my big peeve with browsers these days is that I can't target certain domains for shutting off pop-ups (it's either on or off globally for most - IE, Moz, Opera).

      If you don't already have an Amiga (I can't believe there are mentally functioning people who don't), get an Amiga emulator (UAE, Amithlon, AmigaXL) and get IBrowse, which has had domain based control of image blocking, Javascript etc. for years. Why don't Linux and open source programmers begin to rip off *GOOD* ideas from *GOOD* operating systems and apps instead of just glancing at Microsoft all the time? Tabbed browser windows is the only useful feature so far that I have seen Mozilla get from IBrowse.
      Of course, with a current Amiga browser you won't have the privilege to Shoot 3 Ducks And Win 20$ (a.k.a. Java). ;)

    2. Re:True of pop-up windows too by walt-sjc · · Score: 1

      So have you found sites that actually use auto-popup's for any legit purpose? I haven't. So far I have not found a single site where auto popup's are needed.

    3. Re:True of pop-up windows too by wheany · · Score: 1

      Well maybe not auto-popups, but many sites use annoying "click for more info"-popups. No, I don't like them, but if I really want more info, I have to disable Webwasher for a moment, reload, and click...

    4. Re:True of pop-up windows too by EatAtJoes · · Score: 1

      yeah, unfortunately my bank (citibank) does.

  84. Leading to another new venture by SanLouBlues · · Score: 2

    DoubleClick will also be providing their own SPAM blocking software which for $50/month will prevent their DART-mail customers from bugging you. This is expected to be the real profit-maker.

    1. Re:Leading to another new venture by Anonymous Coward · · Score: 0

      I think you call this extortion - take our spam or pay us for not taking it. great choice

  85. Re:Spam isn't effective - market forces don't appl by seebs · · Score: 2

    Spamazon is "a big company". I've gotten spam from Dell, MicroWarehouse, Spamazon, Excite, Microsoft, and RealNetworks.

    The key is that they're all scum.

    Spam is very *cost-effective* - but that's not very effective in absolute terms. As long as backbones are willing to look the other way as long as the bills are paid, spam will be a problem.

    --
    My blog: http://www.seebs.net/log/ --- My iPhone/iPad app: http://www.seebs.net/seebsfrac/
  86. Why bother profiling for Spam? by Anonymous Coward · · Score: 0

    Profiling makes sense when there's a per-targeted-consumer cost to the advertiser, but the 'beauty' of spam is that there's effectively no cost to target more people. So why would I want to send an advertisement to a subset of the available email addresses?

  87. Re:Spam isn't effective - market forces don't appl by Anonymous Coward · · Score: 0

    There's a huge difference between "thriving" and "effective". All they're saying is that they stand a chance of making more money acting as a spam distributor than getting people to pay them for advertising on their banner system.

    Given that the average spammer is, by definition, a class A moron, getting them to part with their cash for profiled address lists is probably like taking the proverbial candy from a snotty little infant.

  88. Re:Spam isn't effective - market forces don't appl by yintercept · · Score: 1
    Do you seriously expect me to believe that business DON'T use analysis to decide what to do?
    They analyze like crazy, but when you get down to actually trying to charge a customer for something...it is so incredibly hard to quantify quality that you fall back on the most basic measurements: quantity.

    That all business decisions are random

    Uh, Actually, almost all marketing decisions are about random events and probability. (I think that is why marketers have to take math classes). You generally only analyze a small set of metrics before making a business decision...for example, you check population stats and traffic information, then decide to put a Seven Eleven on the corner hoping people will drop in at random times.
  89. More proof that firms that spam = firms in trouble by sysarchangel · · Score: 1

    Doubleclick is circling the drain. This merely reinforces that observation.

    --
    Spammers live in vain.
  90. SPAM in place of washington on 1$ bill is next by dnoyeb · · Score: 2, Insightful

    Though I realize double click could care less if SPAM works or not, just as long as companies think it does and they pay double click.

    So essentially double click will spam up, while advertising to companies that their SPAM works.

    Personally I have NEVER received one single SPAM email that I had even a remote interest in.

    For instance, you sign up for a mortgage with a company, and get SPAMed for some 'investment opportunity.' What does the one have to do with the other?

    Not to mention phone spam, and fax spam. I get more phone spam than anything. They have ruined my phone totally. Ever day I gotta run downstairs to grab the phone and look that the number is 'out of area' before I Ignore it. They should pay for the energy I burn up and down the steps. My fax machine fires up, only to be some real estate spam. My postal mail box is always busting fresh with spam from the big chain super markets and credit card applications. My olfactory nerves are spammed as I drive by Steve's soulfoud, but that kinda works...As the final insult, my email is spammed.

    Watch out, there will be spam on the one dollar bill next...

    1. Re:SPAM in place of washington on 1$ bill is next by njdj · · Score: 1

      I get more phone spam than anything. They have ruined my phone totally. Ever day I gotta run downstairs to grab the phone and look that the number is 'out of area' before I Ignore it.

      Get an answering machine, the kind that has a speaker so that you can hear your caller while he/she is being recorded - then you know whether it's someone you want to talk to or not. There are so many junk phone calls in the US nowadays that I don't understand why everybody doesn't have one of these. There is the additional micro-benefit that the junk caller pays for the call without getting to talk to you.

    2. Re:SPAM in place of washington on 1$ bill is next by caferace · · Score: 1
      Watch out, there will be spam on the one dollar bill next...

      Ahem. Back in the dot bomb days out here in the Bay Area, say '99-00 timeframe I would get a bill or two a month that someone had previously written a URL on. Crazy...

      Likely, that didn't work too well either but at least it didn't cost me anything. :)

  91. Yeah i read the article by Edmund+Blackadder · · Score: 1

    It is typical marketing speak. "Segment customers" means "combine email addresses with even more personal information".

    And what do you think would happen after those customers are "egmented"? The spam will soon start flowing.

  92. Hmm yes it does. by Edmund+Blackadder · · Score: 1

    I am pretty sure that Doubleclick will help advertisers segment customers using their own (doubleclick's) data. I really doubt they are simply selling a software tool here. In fact i am sure advertisers will know better how to use their own data than double click does. And since when was doubleclick known for software development anyways? Nope they are selling data.

  93. Re:Spam isn't effective - market forces don't appl by Anonymous Coward · · Score: 0

    There is no such company as "Spamazon" or "Excite." Perhaps you mean "Amazon.com," America's favorite on-line merchant, or "Excite@Home," one of America's favorite broadband access providers.

    If you would like more information about Amazon.com or Excite@Home, please send an electronic-mail to confirm your double-opt-in membership to the address on your screen.

    Thank you, and God Bless America.

  94. Dartmail by Anonymous Coward · · Score: 1, Interesting

    Here's how DartMail works:

    Suppose I am a DartMail customer. I have a web site, and a form on that page that my visitors use to subscribe to my newsletter. I collect all kinds of info from this form, from their email address, to street, to zip code, to whatever I feel like, and whatever people feel like submitting.

    Then when I use DartMail, I can use the filter function to send the newsletter to whatever segments of my list I feel like. If I want to only send to people whose zip code is between 70000 and 90000, or maybe to all my subscribers who have indicated that "yes, I like puppies" when they filled out the form, then I use their filtering tool to do that.

    That's all it is. Their press release is worded very poorly, almost certainly designed to piss off the paranoid freedom slashdot crowd, but in the end it's nothing new, and nothing terrible.

    1. Re:Dartmail by Anonymous Coward · · Score: 0

      If you consider sending unwanted email "nothing terrible" than I would have to agree with you. And, I would like to offer you a free vacation! Could you use some free refills on your toner cartridges? How about a deposit from a Nigerian bank? I can get you Viagra for real cheap. I also know some college coeds who have a live web cam. Hey! How would you like to increase the size of your penis? Or, maybe you would like a CD with 16,000,000 email addresses on it? There is nothing terrible about sending out solicitations like this. If you don't like it just hit delete or reply with the words UNSUBSCRIBE in the subject.

  95. i love moderators by Anonymous Coward · · Score: 0

    this was modded down as redundant when the other post similar to mine was done at the same time.

    thanks for being so observant pendejo

  96. Prey upon the Stupid by Bonker · · Score: 3, Interesting

    Who the heck buys anything off of spam.

    You'd be surprised.

    I recently spent several weeks doing my best to convince the people in my company's marketing department that they could not start sending unsolicited commercial email to potential customers.

    My arguments were the familiar reasons why USCE is so evil. Their arguments amounted to "Everyone else is doing it, so why can't we?"

    To this day, I have to tell my father-in-law about once a week that the "money-making business idea" he's found out about through a 'helpful email' is in actuality a get-rick-quick scheme, a pyramid scam or something similiar.

    Scarily enough, Spam *does* work. The people in my marketing deparment all have degrees! True, that doesn't say anything about their intelligence, but they had enough common sense to pass enough tests, (or kiss enough ass) to get through college sucessfully. To the more stupid, or those unprepared to deal with blatant profiteerism-- quite a few Spams prey on the eldery, trying to get them to 'invest' their social security checks-- Spam is a deadly trap.

    What's the saying? It was in an article on evolution a few weeks ago. Went something like:

    "Natural selection favors those who are too stupid to use birth control."

    --
    The next Slashdot story will be ready soon, but subscribers can beat the rush and slashdot the links early!
    1. Re:Prey upon the Stupid by duren686 · · Score: 1

      Scarily enough, Spam *does* work. The people in my marketing deparment all have degrees!

      Maybe they got it from one of those places where you can get a free college diploma off the internet in just two weeks?

      --
      Y2K Compliant since the late 1890s
    2. Re:Prey upon the Stupid by jcr · · Score: 3, Funny

      Their arguments amounted to "Everyone else is doing it, so why can't we?"

      Hmm. How about: "Because if you do, I personally will kick the shit out of you. It's pretty hard to know where a spammer is, since they're usually so elusive, so if I get a chance, I'll make the most of it"?

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
  97. take a deep breath... by zama · · Score: 3, Informative

    Well, a couple people have pointed out that DARTmail is NOT a spammer product. But those people are in the minority so I'm going to drive this home:

    It's a premium email delivery engine. It is much too expensive for spammers. This is for publishers who maintain newsletters and house advertising lists. Hell, it's too expensive for a lot of publishers for that matter... Anywho, DoubleClick, like most email providers, is extremely uptight about their clients using opt-in only lists (albeit IIRC I think they still let you get away with pre-checked single opt-in). I know this personally from having them investigate mailings that had high rates of bounces and unsubscribes (it was a list import problem and the primary key wasn't properly parsed from the email address - I'm not a spammer!).

    Plus, there is nothing new about this - if you read the article, you see that it says this is DARTmail 3.5. DoubleClick has been in the email tech biz for a couple years now. v1 was scratch built, v2 was when they bought Flo, v3 is integrating Message Media's technology.

    1. Re:take a deep breath... by emcdermid · · Score: 1

      >It's a premium email delivery engine.
      >It is much too expensive for spammers.

      There's no such thing. It may be too expensive for the fly-by-night porn and pyramid scammers, but not for big corporations like Microsoft, Real Networks, EBay, American Express, etcetera -- all of which have been guilty of spamming via "high-end" solutions.

      And "single opt-in" isn't really opt-in. If you don't verify the address first, you don't know if the person who signed it up is the person the address belongs to. It's like failing to ask to see a picture ID when accepting a check for a large purchase.

      If DoubleClick doesn't require that the customer be able to provide proof of opt-in verification, then they have no way to check whether or not it really was opt-in.

      In cases like these, the customer's justification is almost always either "they did opt-in" or "oops, we made a technical error". It's just a question of whether the customer pays enough money to be worth the hassle of allowing them to continue spamming. At these prices, it usually will be, at least until DARTmail starts to wind up on the major block lists.

      It's probably true that DARTmail isn't a spammer product in terms of scraping addresses, etc. But there's no purely technical way to prevent such a tool from being used for spamming, either. If DoubleClick hosts it, they're responsible for their customers' use or abuse of it.

      The proof of the pudding, so to speak, will be seen in what steps DoubleClick takes to check in advance that a customer is using confirmed opt-in, and in how quickly DoubleClick boots spamming customers, if at all.

      Frankly, I'm not optimistic.

  98. messagemedia & rule #1 by Grand+Facade · · Score: 1

    http://groups.google.com/groups?hl=en&lr=lang_en&q =messagemedia&btnG=Google+Search&meta=group%3Dnews .admin.net-abuse.*

    734 hits in N.A.N.A.*

    Rule #0 Spam Is theft
    Rule #1 Spammers lie
    Rule #2 If a spammer appears to be telling the truth see rule #1

    I want to see proof that I ever suscribed for ANY spam

    --
    Rick B.
  99. Mmmm... by dead+sun · · Score: 1

    This next to the poll about joining the Liberty Project which has AOL for one of the big members. Lets just track everybodies habits and mail them, that's it...

    --
    If not now, when?
  100. Re:Actually one thing Microsoft does right (finall by Anonymous Coward · · Score: 0

    Nope:-
    Mozilla 0.9.8 does even better.
    with mozilla u have the option of using session
    cookies only.
    so if u forget to block some servers, they can only
    store cookies per session and not persistant cookies.
    same with galeon.

  101. Re:Spam isn't effective - Pizza Hut SPAMs daily by Anonymous Coward · · Score: 0

    Well, I agree with most everything you say, execpt
    that major corps. don't spam.

    In fact, I get spam regularly from the Pizza Hut
    (Tricon) folks. Also, even ISPs send spam. There
    is a wireless ISP in LA who has spamed us several times.

    However, with the recent CA Appelate Court
    affirming the CA anti-spam law, we may start
    to get relief.

  102. Re:Actually one thing Microsoft does right (finall by CrystalFalcon · · Score: 1

    I wasn't saying others didn't do better, I was saying Microsoft got it right. By saying so, I implicitly thought it was clear that I mean that Microsoft used the right facit as blueprints?

    Well, that's what I meant, anyway. There are even more restrictive settings in other products (and in IE6 too for that matter), but let's face it, most people (and this really is a most-people business) DO use Windows. And whatever ships with it.

  103. Who is DoubleClick's New CEO? by Anonymous Coward · · Score: 0

    Bernie Shifman? ;)

  104. DoubleClick Gets Into Spam - Google is your friend by Anonymous Coward · · Score: 0

    This is hardly new. DoubleClick has been involved
    with spam for a long time. Do a google search in
    news.admin.net-abuse.*

  105. New acronym? by AintTooProudToBeg · · Score: 1

    What does 'SPAM' stand for? Or did keytoe mean to type 'spam'? Or is he just shouting the word 'spam' in the middle of his comment?

  106. Re:so! A modest proposal by agedman · · Score: 1

    What we need is a browser plugin that would look over my shoulder, watching for banner ads (or links that looked like banner ads). Then a companion daemon would tickle the ad to give it a warm fuzzy feeling that it was indeed loved by users the world over.

    Banner ads' hit rates would become more attractive and I'd just be paying a small bandwidth tax. And if we could move that to a server someplace....

    But I'd probably end up getting annoying cease and desist letters. Oh well.

  107. Re:Spam isn't effective - market forces don't appl by Anonymous Coward · · Score: 0

    Spam isn't effective,

    Right -- Spam itself is an ineffective way to make money. However, the real business of Spam is not the unsolicited mail, but the pyramid schemes of appearing to be successful and then selling e-mail address lists, relay lists, and spam tools to other suckers who think that spamming is going to buy them a cadillac. ("After all, with all of this spam in my inbox, _someone_ must be getting rich.")

    FWIK, scamming wannbe spammers can be very profitable, and therefore is effective.

    Doubleclick is really just pulling off the exact same scam as Spamford, except on a grand scale -- They come in and say "We have all this great data and we know how to market your business via e-mail. Now pay us a large sum of money and we'll take care of it for you."

    Economic forces aren't going to eliminate spam unless you can somehow use them to prevent a sucker from being borne every minute, never mind the delivery costs.

  108. someone who knows what spam is! by timothy · · Score: 2

    If you don't mind, I'd like to condense most of what you said here and use it in my stock spam-reporting boilerplate. Well-said, and righteous.

    timothy

    --
    jrnl: http://tinyurl.com/c2l8yr / foes: http://tinyurl.com/ckjno5
    1. Re:someone who knows what spam is! by Tackhead · · Score: 1
      > If you don't mind, I'd like to condense most of what you said here and use it in my stock spam-reporting boilerplate. Well-said, and righteous.

      Feel free - though I'd point out that enforce ment at sec dot gov doesn't care whether a stock spam is promoted via spam or other means. They do, however, give a major hoot about stock fraud, and when they choose to act, come down hard.

      /me whacks self over head. You know you've been reporting spammers too long when you parse that as "boilerplate for reporting spams that promote stocks" ;-)

      If you meant your "generic, boilerplate" spam-reporting template, feel free - but most ISPs already realize that Spam Is Bad, and you're not going to convince the others -- they also know Spam Is Bad, but they just don't care :(

  109. Who clicks spam? by Anonymous Coward · · Score: 1, Insightful
    Bear in mind that a lot of these spammers probably don't or barely succeed in accomplishing anything. Problem is, it's so cheap it scarcely matters. Also, to a Nigerian or Chinese person the standard for "success" may be far far lower than what I consider worth my while, making 10-100X as much working a regular job in the USA.


    If you read these articles you always come upon the same thing: they say, it costs next to nothing to send 50,000 e-mails, if I get a 10-20 hits that's a good return. Spam doesn't work in the conventional sense - no legitimate organization would engage in any kind of advertising that pissed off and alienated so many potential customers. No matter how stupid it is if you e-mail the whole country you're going to get 5 or 10 thousand people deciding to check it out for one stupid reason or another.


    Porn addicts will click on the porn site e-mail, because they have no self-control and out of the illusion that because it came to them and it's "random" they aren't really making the choice ONCE AGAIN to blow a wad of cash on masturbation.


    Gambling addicts, same exact thing.


    Idiots apparently are falling for the get rich quick schemes (and let's face it - a lot of idiots are trying to get rich quick by RUNNING get rich quick schemes).


    Look at this Sabrina person they quote in the article. It's clear she doesn't have the slightest shred of repentance for behaving in this reprehensible manner. She's completely clear: as long as she makes a few bucks she has absolutely no concern for the harm her clogging of bandwidth might cause, the time she is wasting, whether she offends people who flatly do not want that kind of material in their inboxes.


    The problem is basically noone thinks it's their problem. Look at all the people here saying "oh there's nothing you can do about spammers" or "just use solution X to filter it out." Try to imagine if some phone sex outfit started autodialing the whole country and playing a prerecorded "free sample" There would be massive outrage, a full-scale investigation, you can bet your ass John Ashcroft would be on teevee promising to track these miscreants down. Ah well maybe when that reorganized ICANN takes all this shit over it'll get sorted out.

  110. right back atcha... by Hooya · · Score: 1

    if a website (say xyz.com) requires an email address for me to register, i usually put in sales@xyz.com. Spam me all you like. if enough people put that in hopefully that will clog their email servers. some websites seem to have caught on (as i'm sure i'm not the first to think of this) and check for the host part of the email entry and complain if it matches their own. at that point, i usually put in another spammers email (sales@anotherSpammer.com). let them duke it out.

  111. Cookies on ad pages by wowbagger · · Score: 2

    I've instructed Mozilla to warn me before accepting any cookies, and anytime a banner ad tries to set a cookie on my system, it gets denied and that banner ad site gets added to my filters.

    I don't quite understand why Mozilla doesn't honor the "only from originating site" flag, but in a way I appreciate it - a banner ad that tries to set a cookie is like a houseguest who smokes...

  112. New Circle of Hell Established - film at 11 by jpellino · · Score: 3, Funny

    Hades - February 25, 2002 (AP) - Dante Alighieri returned from the dead today to appear at a press conference announcing a new Circle of Hell component to accommodate Internet Spam providers. The new Circle, 8.5, will house spammers and marketers who have been deluging internet users with allegedly helpful emails, up to hundreds per day. "We thought long and hard about simply tossing them into Bolgia 9 or Bolgia 10," Alighieri said, "they are certainly Sowers of Discord and Inpersonators, but they also have elements of Alchemists - trying to turn base electrons into gold. For these reasons, it was simpler to give them their own new Circle - 8.5, than to try and winnow out the separate elements." Alighieri's assistants at eDante Enterprises reiterated the choice - saying "We were going to implement a system of distribution into the existing Circles, based on the contents of the message headers, but we feel they deserve their own place - right near the edge of the pit. Plus, have you seen some of these headers?" The existing denizens of adjoining Bolgias have 90 days to file protests, which eDante representatives say are already coming in fast and furious. "The most common complaint has been 'eeeeew - spammers?!' and that's mostly from the Evil Counselors in Circle 8 and Traitors in Circle 9." Doubleclick, and Cantor and Siegel were unavailable for comment.

    --
    "Win treats sysadmins better than users. Mac treats users better than sysadmins. Linux treats everyone like sysadmins."
  113. Does Spam work? by Anonymous Coward · · Score: 0

    Sure, Spam is cheap. But ask yourself: of all the spam you get, how much do you respond to?

  114. Heh, heh by d0n+quix0te · · Score: 2, Funny

    Tried going to the link but no avail. Then I realized my .hosts file! Doubleclick is set to 127.0.0.1 :)

    Can anyone mail the actual text?

  115. Here's a better list... by gusnz · · Score: 2

    SmartIn Designs has an excellent list as well, one of the best host-blockers I have come across for this and I did used to maintain my own. DoubleClick, be gone.

    Several formats and levels of protections are available, so check it out even for the docs. You'll probably want to trim it down a bit... the largest list is pretty damn large.

    Anyone know of any other ones out there? I think using a CVS-like system to maintain a decentralised host blocking list could be a good idea... anyone trying this already?

  116. SPAM is thriving .... Think about it!!! by mendepie · · Score: 1
    DoubleClick is now branching out from the ad serving business into the SPAM business due to the fact that direct email marketing 'is one of the few forms of Internet advertising that is thriving.'
    Read what they say ... direct email marketing is one of the few forms forms of Internet advertising that is thriving.

    They say nothing about the products that are being advertised, just the form of advertising. This means that the "Every one else is spamming, so why cant we" mentality is working, and Doubleclick wants to get rich quick ... with the $$$ of those dumb enough to pay Doubleclick to send spam for them.

    --

    Are you paranoid if you know that they just want to know everything you say and do?

  117. They provide instructions for Opting Out by GuNgA-DiN · · Score: 2, Informative
    You can find instructions for opting out of a single mailing list here: http://www.doubleclick.com/us/corporate/privacy/pr ivacy/email-opt-out.asp.


    But, this sucks because if my name is on 300 lists than I have to opt-out of each one individually. Why should I have to go through all this hassle to prevent someome from sending me something that I never asked for to begin with!?!?


    We should right to our leaders and representatives to ask them to pass laws against this kind of thing. Double Click should work on the "Opt In" principle instead. Don't send a goddam thing unless I specifically request it!

  118. Marketers---Blah! by Grendel+Drago · · Score: 2

    They're marketers. You should be surprised that they manage to avoid choking to death on their own snot.

    --
    Laws do not persuade just because they threaten. --Seneca
  119. Why not do what I do... by Xamdam_us · · Score: 1

    I set up a Hotmail account just for spam. Every time I go to a site that requires an email for something I just use the Hotmail address. The best part is that Microsoft has to store all that spam on their server.

  120. Credit card "opt in" by coyote-san · · Score: 2

    You do NOT "opt in" to getting continuing mail when you make a purchase.

    In meatspace, this is why I usually pay cash and never return warranty cards.

    But on the net (and on the phone) your only option is paying by credit cards, and I've so fscking tired of getting spam for YEARS because I once purchased a christmas gift that I'm actually cutting back on my online purchases because of it.

    If I make a purchase, you can get away with ONE follow-up catalog. But that's it - I don't want to be on your mailing lists, I don't want to be shared with your affiliates. You can get away with an opt-out box, but only if it's well-placed and visible - no 4-pt fonts buried on a page two links away from where I provide my information.

    --
    For every complex problem there is an answer that is clear, simple, and wrong. -- H L Mencken
    1. Re:Credit card "opt in" by Yottabyte84 · · Score: 2

      try out sneakemail.com, free service for dealing with this sort of thing.

      I use thier perl command line client, so all I need to do when I buy something is type './sneakemail.pl -v -na company' and thiv them the produced address. If they spam it, I tell sneakemail to bounce stuff to that address.

  121. Re:Spam isn't effective - market forces don't appl by JatTDB · · Score: 3, Interesting

    I get periodic email with special offers, information, even (GASP!) updates to privacy policies from a number of major online retailers. They are few and far between (1 or 2 per business per week). They only come from the ones with which I do business. They always come from the same email address. This is not spam. Hell, most of these companies will gladly provide you with information on how to remove yourself.

    Spam is an offer for a penis-enlargement pill from a randomly-generated Yahoo account. Spam is (as best I can tell) a Japanese porn site sample. Spam is a make-money-fast offer. Spam pulls tricks to hide the sender. Spam will send the same message to the same nonexistant address 50 times.

    Pick your battles. If you fight them all, you will not win (unles you're one of those blackholes-will-save-us-all-from-evil types, in which case have fun on your small isolated island of the internet).

    --
    "That's Tron. He fights for the Users."
  122. what do you judge spams effectiveness by? by Anonymous Coward · · Score: 0

    It is obviously effective if you judge effectiveness purely by the amnount of it.

    It isn't really effective in being productive though.

    I guess it is better than nothing, for almost the same cost. That is the problem

  123. banner ads are "alternatives"? by marktwain · · Score: 1

    What kind of "alternative" is clicking on a banner adv.?

    What do you get? A doubleclick.net cookie naturally!

    Which is a good alternative to drowning? (1) falling from a height of 100 stories (2) freezing to death. If you answered (3) same difference, you go to the head of the class.

    Duh.

    1. Re:banner ads are "alternatives"? by prizzznecious · · Score: 1

      Cool. Thanks for demonstrating that you didn't understand what I said. Cookies are removeable, anyway, but the point was that I hear far more complaints about spam than I do about banners. If this is merely a coincidence, I'm Janet Reno. So fuck off.

      --

      visit the hwky website for a lyrical genius infusion.
  124. Re:Spam isn't effective - market forces don't appl by seebs · · Score: 3, Interesting

    What you're getting may not be spam. Other people I know get spammed by some of the big retailers. I probably got about twenty spams from MicroWarehouse before we threw them in the filters.

    All the stuff you're talking about adds to the annoyance, but it's not *necessary* for spam. For it to be spam, it has to be unsolicited, bulk, and email. That's it. If I didn't ask for it, and lots of people are getting it, it's spam.

    Sure, Amazon is glad to tell you how to remove yourself; at one point, it was to send mail to "no-special-offers-ever-3@amazon.com". But they don't always honor removes.

    They're in our spam filters because (and yes, I called and verified this with them) they have said they will *NEVER* ask for permission before sending their promotional mailings. You know that little "Send me special offers" checkbox most places have? They've said they won't have one, and that they'll spam until told to stop.

    There are lots of companies that ask first. I do business with them, and I lose only a few sites that, frankly, weren't doing anything for me to begin with.

    --
    My blog: http://www.seebs.net/log/ --- My iPhone/iPad app: http://www.seebs.net/seebsfrac/
  125. Re:Two words to Double Click by Anonymous Coward · · Score: 0

    Fuck that.

  126. Re:Spam isn't effective - market forces don't appl by kiwipeso · · Score: 0

    You don't reply to spam with remove me, my brothr did that once and I get dozens of spam each week now.
    Market forces apply to spam if people filter out spam before they read it. I frequently get spam which is offensive to me.
    I have my mail program set to delete typical spam, I have a cable modem and my cpu is fast enough to not make this noticable.
    Laws aren't needed, you just need a program that accesses a list of spammers to eliminate spam from your internet. look for spam host files.

    --
    - Kaos games and encryption systems developer
  127. An ultimatum to e-mail "advertisers" by Anonymous Coward · · Score: 0

    Places like PM0.net and doubleclick are no longer allowed to send e-mail to the servers I administrate. Basically, they were sending to thousands of dead and long gone addresses and made up of the majority of the incoming mail on the system. So, if they want to run a shoddy spam haus under the cover of a "direct marketer" they can send $4,000 a month to my company to be allowed back in. That should cover the cost of their uncheap and pain in my butt marketing.

  128. sigh, more stupidity... by rutledjw · · Score: 1
    This is so absurd it's almost funny. Aren't they supposed to be using that little cookie they put on one's computer to watch where you surf for marketing info? Isn't that supposed to translate into ads customized to one's viewing habits?

    Yet here I am with "World's Largest Casino" and "X10" ads (man, I hope those jerks go out of business). Do they actually DO anything with that "Big Brother" data? On my linux box, I use Mozilla .98 and block the SOBs anyway, but IE version whatever happily accepts every cookie thrown at it. I'd think they could do better with the data they collect.

    Am I wrong here?

    --

    Computer Science is Applied Philosophy
  129. Wrong Information in /. Submission by pclinger · · Score: 2, Informative

    Everyone,

    If you actually go to the page and look, you will see that this is OPT IN. It's not spam like the submitter said. Everyone is going off the hook without looking at the page and seeing how it works. It works just like Post Master Direct.

    Webmasters can sign up, people join different lists (OPT-IN) and then they get emails from advertisers, and the webmaster makes some money. The people opt into getting mail about things they are interested in, and can opt out at any time.

    This is NOT spam. Spam is when you do not authorize the person to send you mail.

    From their Web page:

    "DARTmail provides technologies such as List Generator and Preference Center that allow your subscribers to opt-in and manage their subscription through branded, seamless Web forms integrated with your Web site."

    Get your facts straight before posting some crap that is not true. It's sad that the /. editors would not read through the page to realize that this is not spam.

    --
    /. editors made it impossible to link to file:///c:/con/con in my sig. Please just type it in
  130. I saw this coming by g00z · · Score: 1

    Back in the summer of 2000 I was working for a company in Soho called Netcreations -- you may have heard of them before (Opt-In email company that some people accuse of spam even though they are against spaming). Anyway, it was about the time of the big dot-communist bust, so the co. wasn't doing so well. Guess who comes along to buy us out? Yup -- Doubleclick.

    Anyway, the main deal is that Netcreations had the biggest email list of all the direct mail players at the time, and DC was trying to start their own direct mailing program without much luck. They wanted to buy us in a typical Microsoft fashion (We suck at this area of business, so we'll just buy a company that's good at it because although we are incompetent we have an ass load of cash).

    Well, at first NC thought it may be a good idea. DC was making all kinds of promises that they would never abuse the database of emails or connect it to all the personal information they had been collecting by tracking users over these years. They said they would respect Netcreations Double Opt-In only policy (In other words -- you *HAVE* to sign up for email from NetCreations servers, and after you do, you need to verify again that you really really want unsolicited email). Profits were down, so NC said what the hell, and started to sign on-bored.

    Here is the funny part. At that exact time me, and like 50% of the tech department there quit. Being the smart little rodents we were, we knew that Doubleclick's word wasn't worth shit, and besides that, really didn't want to be Doubleclick employees. I mean, if you work for DC, how can you godamn sleep at night?? I even went to the "Welcome Aboard" party that DC had for us after I put in my 2 weeks, just so I could drink all their free beer and steal some shit out of their office (Common! You'd do it to if given the opportunity!).

    So a month or so past, and I'm still in contact with all my buddys back at NC (Me and the CTO got along great). Turns out, NC decided after all to back out of the deal because, surprise surprise, the signals were there that DC wouldn't keep it's word, and was really planning on abusing the NC email database and connecting it all that cool ass DART shit. NC, not being scum bags, decided that was bullshit and dropped out of the deal.

    So yah.. I saw this coming. And ya know what? At least I stole some shit from these guys.

    --
    "The Wright brothers were the first to fly with a heavier-than-air machine, but boy did they have a lousy plane"
    1. Re:I saw this coming by Mulletroll · · Score: 1

      I don't know that I like the term "double opt-in".. it makes it seem like the user has to do more than what should be required.

      But anyway, I'm working for a (very) small company right now, and I'm trying to convince them that we need to make users of our site verify that the e-mail address that they type in is theirs simply by going to a link in the welcome e-mail that we will send, but they don't want to inconvience the customers.

      It's really frustrating, but I really don't have any authority here and I don't want to bring it up again with them.

  131. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  132. the apathy patrol by timothy · · Score: 2

    You're right about not convincing the bad ones, maybe, but just once I'd like to have a chain of evidence stretch taut, seize, and throttle a spammer, who will then hang for all to see over a pit fuming with fire and brimstone.

    The apathy you describe, Yes, is the usual reaction, but having boilerplate (which I meant in the second sense you name) to fire off saves me a lot of angry typing :)

    timothy

    --
    jrnl: http://tinyurl.com/c2l8yr / foes: http://tinyurl.com/ckjno5
    1. Re:the apathy patrol by Tackhead · · Score: 1
      > but just once I'd like to have a chain of evidence stretch taut, seize, and throttle a spammer, who will then hang for all to see over a pit fuming with fire and brimstone.

      Chain of evidence, chain of forged iron, I'm not picky ;-)

      Anyways, feel free to cut-and-paste. As for chains of evidence and spammer suffering, the /. crowd pretty much missed the point of the article, which is that the honeypot being discussed is very probably going to be the downfall of a certain spammer who's been going non-stop since 1999.

      All his base are belong to us (There Is No Us), he has no chance to survive; he should make his time.

  133. OmniWeb (If you're on a Mac.) by jcr · · Score: 2

    If you're on a Mac, I recommend OmniWeb, which has excellent cookie-dropping and URL filtering features. My default cookie action is "accept, drop at end of session", and I can set the sites whose cookies I want to keep. (connect.apple.com, slashdot.org, and about half a dozen others.)

    In OW, you can write up a list of regex's to filter. I haven't seen anything from

    /ads\..*\.net/
    /ads\..*\.com/
    /*banner*/
    /.*\ .doubleclick\.net/

    for quite a while now.

    It's pretty sweet..

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  134. Its Alive!!! by Anonymous Coward · · Score: 0

    Its alive !! The ROBO TROLL is alive !!! All gather and fear me!!

  135. Re:Spam isn't effective - market forces don't appl by walt-sjc · · Score: 1

    Amazon got into my MTA reject file because some idiot signed be up to get notified on anything to do with "Buffy, the vampire bitch". No amount of emails or phone calls to support would stop it. Screw them. I still get connection attempts from them. Apparently their lame-ass spaminator software doesn't remove bad email addresses after getting "550" error codes.

  136. Re:Spam isn't effective - Pizza Hut SPAMs daily by Com2Kid · · Score: 1

    What I can't stand is when my own ISP sends me e-mail asking if I would like to sign up with them. . . . -_-

  137. Re:In some countries by DavidTC · · Score: 1

    Yes, here it's for cocaine users. ;)

    --
    If corporations are people, aren't stockholders guilty of slavery?
  138. Legal Definition? by Elf-friend · · Score: 1
    I wonder if someone reading /. could post the legal definition of spam from one of the states which prohibits it. I can't even remember right now what states have anti-spam laws. It might be helpful if we could have a solid definition, seems how different people seem to disagree even on what constitutes spam. I know a lot of people who consider any unsolicited, commercial e-mail spam, but I don't know if that fits the legal definition.

    Just wondering.

  139. Re:Spam isn't effective - market forces don't appl by Squalish · · Score: 1
    The issue with spam, as with all marketting, is cost vs return.
    • door-to-door: 1$/person, maybe 2-15% return, depending on product(The local firehouse sells charity jars of jam door to door and they said they get about a 6th of the people to donate)
    • mass-mailings: .5$/person, maybe 2-10% return, depending on product
    • opt-in advertising: .05$/person, .1% return
    • opt-out advertising: .001$/person, .01% return
    • automated bot searching internet for @ symbol, then spamming: .0000001$/person, .0001% return
    • Its a matter of cost/return. If they email the whole country once, it might cost them $10000, but it might net them several dozen thousand customers. Unfortunately, it costs the country thousands of dollars in time wasted clicking "delete"
    --
    People in Soviet Russia, however, appear to be afflicted with amusing juxtapositions of the aforementioned situation
  140. Re:Spam isn't effective - market forces don't appl by dinodrac · · Score: 0

    I definantely have to agree there. That said, market forces CAN force a legitimate company that
    has crossed the line into spamming to change.
    Start sending mail to DoubleClick advertisers, let them know that so long as they advertise using DoubleClick, and DoubleClick advertises
    using spam, you won't buy they products. Enough people do that, and doubleclick will find it very expensive to spam, as all their more legitimate customers start walking away.

  141. Re:Spam isn't effective - market forces don't appl by Patrick+May · · Score: 1

    The solution to the spamming problem isn't yet more clueless government intervention but the use of mechanisms to allow free market forces to work. Legal solutions always have unintended, negative consequences. Technological solutions are needed for what is at heart a technical problem.

    The best approaches currently being developed involve the use of micropayment systems for the equivalent of email postage. If it costs spammers a cent, or even a tenth of a cent, per email, their return on investment drops dramatically. The major hurdle that must be cleared by these systems is that mail user agents and/or mail transfer agents must be configured to support them.

    See Other Online Payment Initiatives for pointers to additional information.

  142. Try this massive hosts file blocks 12,000 servers by sh0rtie · · Score: 1



    sure try my one, updated daily/weekly and makes just about every other hosts file redundant, blocks spyware too
    linux,bsd,mac,pc

    12,000 blocked hosts and counting

    you might want to trim it , but i run it as it is and have no real problems.

  143. Re:Spam isn't effective - market forces don't appl by gorbachev · · Score: 1

    AT&T spams.

    JCrew.com spams.

    JCPenney spams.

    And that's just the ones that crap in my mailbox.

    Yes, major companies do spam.

    No, it's still not effective.

    --
    In Soviet Russia, I ruled you
  144. Re:Spam isn't effective - market forces don't appl by Anonymous Coward · · Score: 0

    >You can't name a single major company that spams
    Amazon. Yahoo. Pizza Hut. Odds are it's affiliates that produce the email but the companies selling the final product are just as responsible.

    >The Invisible Hand of the marketplace only acts very lightly on spam
    You could have avoided some confusion if you just said spam is not a legitimate business practice. That is your opinion and not very well defined. Random unbaised spam may be illegal. Targeted spam where people opt-in is a legitimate practice that happens to produce good results. (BTW, smiths' invisible hand argument is kind of out dated and a flawed)

    Here is some proof that direct email marketing is an effective method to advertise on the net. These numbers were generated from some of the most popular publicly traded companies on the net. I work for an affiliate marketing company so here's some insight into the market research that I do every day. I used a random sample of transactions that have been generated over the past several weeks...
    30 million different banners, sizes, text links
    5 billion impressions
    $0.0007 generated per impression on a banner ad
    $0.15 per click on a banner ad
    $0.0020 per impression on an email
    $0.50 per click on an email

    A few years ago these numbers would have been much lower. The difference between a few years ago and today is that people are targeting their emails rather than sending them out at random. Opt-in programs are becoming more and more popular. Free services now require valid email addresses.

    I hate to be the voice for the 'evil' companies but it is true that spam has a future. Spam will be around so long as it remains an effective on-line advertising tool. You are correct to some extent that spam should be illegal and your prayers have already been answered in some form. Take the time to go over the many anti-spam laws that vary from state to state and you will find out just how illegal spam may be. Of course I would hope that technology solves this problem before laws are needed.