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Here is the Feb 2nd trektoday article about the cancellation.
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The other person is wrong, take a look at the ad. hey are trying to educate people what Enterprise is, then get people to fill out a section and post it in.

I don't know the views / readership of the papers, but from how the ad is written it looks like they are targeting "Joe Sixpack", Who probably has something better to do than watch sci-fi at 8pm on a friday night. As such they would be best going for the paper with the highest readership. Perhaps even 2 smaller papers that have the right demographics

Three points

1. USA today is geard tward a lower reading level and has a higher readership. This has already been covered.
2. The Usa today plan called for a 3 1/4 by 5 3/16 inch where the LA times got offered a full page.
3. The ABC link contains demographic info. Here is LA times and USA today

By all means do some homework and visit enterprisefans.com and put your ideas to work. If they want to run more ads the more people doing the legwork the better.

Leslie Moonves, Co-President and Co-COO of Viacom (listed on the ad) is a guy. So it's "Dear Mr. Moonves", not "Dear Ms. Moonves".

And don't use "To Whom it May Concern". Their actual names are listed on the ad.

Leslie Moonves, Co-President and Co-COO of Viacom (listed on the ad) is a guy. So it's "Dear Mr. Moonves", not "Dear Ms. Moonves".

And don't use "To Whom it May Concern". Their actual names are listed on the ad.

Actual advert here: http://enterprisefans.com/ad/final.pdf