Domain: forrester.com
Stories and comments across the archive that link to forrester.com.
Stories · 21
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'Do Not Track,' the Privacy Tool Used By Millions of People, Doesn't Do Anything (gizmodo.com)
An anonymous reader quotes a report from Gizmodo: When you go into the privacy settings on your browser, there's a little option there to turn on the "Do Not Track" function, which will send an invisible request on your behalf to all the websites you visit telling them not to track you. A reasonable person might think that enabling it will stop a porn site from keeping track of what she watches, or keep Facebook from collecting the addresses of all the places she visits on the internet, or prevent third-party trackers she's never heard of from following her from site to site. According to a recent survey by Forrester Research, a quarter of American adults use "Do Not Track" to protect their privacy. (Our own stats at Gizmodo Media Group show that 9% of visitors have it turned on.) We've got bad news for those millions of privacy-minded people, though: "Do Not Track" is like spray-on sunscreen, a product that makes you feel safe while doing little to actually protect you.
Yahoo and Twitter initially said they would respect it, only to later abandon it. The most popular sites on the internet, from Google and Facebook to Pornhub and xHamster, never honored it in the first place. Facebook says that while it doesn't respect DNT, it does "provide multiple ways for people to control how we use their data for advertising." (That is of course only true so far as it goes, as there's some data about themselves users can't access.) From the department of irony, Google's Chrome browser offers users the ability to turn off tracking, but Google itself doesn't honor the request, a fact Google added to its support page some time in the last year. [...] "It is, in many respects, a failed experiment," said Jonathan Mayer, an assistant computer science professor at Princeton University. "There's a question of whether it's time to declare failure, move on, and withdraw the feature from web browsers." That's a big deal coming from Mayer: He spent four years of his life helping to bring Do Not Track into existence in the first place. Only a handful of sites actually respect the request -- the most prominent of which are Pinterest and Medium (Pinterest won't use offsite data to target ads to a visitor who's elected not to be tracked, while Medium won't send their data to third parties.) -
Robots Will Eliminate 6% of All US Jobs By 2021, Says Report (theguardian.com)
An anonymous reader quotes a report from The Guardian: By 2021, robots will have eliminated 6% of all jobs in the U.S., starting with customer service representatives and eventually truck and taxi drivers. That's just one cheery takeaway from a report released by market research company Forrester this week. These robots, or intelligent agents, represent a set of AI-powered systems that can understand human behavior and make decisions on our behalf. Current technologies in this field include virtual assistants like Alexa, Cortana, Siri and Google Now as well as chatbots and automated robotic systems. For now, they are quite simple, but over the next five years they will become much better at making decisions on our behalf in more complex scenarios, which will enable mass adoption of breakthroughs like self-driving cars. The Inevitable Robot Uprising has already started, with at least 45% of U.S. online adults saying they use at least one of the aforementioned digital concierges. Intelligent agents can access calendars, email accounts, browsing history, playlists, purchases and media viewing history to create a detailed view of any given individual. With this knowledge, virtual agents can provide highly customized assistance, which is valuable to shops or banks trying to deliver better customer service. The report predicts there will be a net loss of 7% of U.S. jobs by 2025 -- 16% of U.S. jobs will be replaced, while the equivalent of 9% jobs will be created. The report forecasts 8.9 million new jobs in the U.S. by 2025, some of which include robot monitoring professionals, data scientists, automation specialists, and content curators. -
Robots Will Eliminate 6% of All US Jobs By 2021, Says Report (theguardian.com)
An anonymous reader quotes a report from The Guardian: By 2021, robots will have eliminated 6% of all jobs in the U.S., starting with customer service representatives and eventually truck and taxi drivers. That's just one cheery takeaway from a report released by market research company Forrester this week. These robots, or intelligent agents, represent a set of AI-powered systems that can understand human behavior and make decisions on our behalf. Current technologies in this field include virtual assistants like Alexa, Cortana, Siri and Google Now as well as chatbots and automated robotic systems. For now, they are quite simple, but over the next five years they will become much better at making decisions on our behalf in more complex scenarios, which will enable mass adoption of breakthroughs like self-driving cars. The Inevitable Robot Uprising has already started, with at least 45% of U.S. online adults saying they use at least one of the aforementioned digital concierges. Intelligent agents can access calendars, email accounts, browsing history, playlists, purchases and media viewing history to create a detailed view of any given individual. With this knowledge, virtual agents can provide highly customized assistance, which is valuable to shops or banks trying to deliver better customer service. The report predicts there will be a net loss of 7% of U.S. jobs by 2025 -- 16% of U.S. jobs will be replaced, while the equivalent of 9% jobs will be created. The report forecasts 8.9 million new jobs in the U.S. by 2025, some of which include robot monitoring professionals, data scientists, automation specialists, and content curators. -
Ransomware Expected To Hit 'Lifesaving' Medical Devices In 2016 (forrester.com)
An anonymous reader writes: A surge in ransomware campaigns is expected to hit the medical sector in 2016, according to a recent report published by forecasters at Forrester Research. The paper 'Predictions 2016: Cybersecuirty Swings To Prevention' suggests that the primary hacking trend of the coming year will be "ransomware for a medical device or wearable," arguing that cybercriminals would only have to make mall modifications to current malware to create a feasible attack. Pacemakers and other vital health devices would become prime targets, with attackers toying with their stability and potentially threatening the victim with their own life should the ransom demands not be met. -
Big Banks Will Vie For Your Attention With Cardless ATMs and VR
tedlistens writes In the year that bitcoin began to grow up and Apple Pay was born—and massive cyberattacks—the country's largest financial institutions want you to imagine themselves as incubators. Three of the big banks opened up innovation labs to imagine what's next in mobile banking; some are starting their own accelerators. Meanwhile, the latest research estimates that U.S. mobile payments, currently at $3.7 billion, will grow to $142 billion within five years. Now an industry not exactly known for speed is approaching 2015 with an ethos that sounds more Silicon Valley than Wall Street, touting visions of fridges that shop for you, Google Glass and Oculus Rifts, and the kind of futuristic security they hope will inspire consumers to trust them and their technology in the first place. I like that both a local book shop, and the coffeehouse nearest my house, have bitcoin kiosks. -
The Cashless Society? It's Already Coming
HughPickens.com writes Damon Darlin writes in the NYT that Apple pay is revolutionary but not for the reason you think. It isn't going to replace the credit card but it's going to replace the wallet — the actual physical thing crammed with cards, cash, photos and receipts. According to Darlin, when you are out shopping, it's the wallet, not the credit card, that is the annoyance. It's bulky. It can be forgotten, or lost. "I've learned while traipsing about buying stuff with my ApplePay that I can whittle down wallet items that I need to carry to three": A single credit card, for places that have not embraced, but soon will, some form of smartphone payment; a driver's license; and about $20 in cash. Analysts at Forrester Research estimate that over the next five years, US mobile payments will grow to $142 billion, from $3.7 billion this year. "If I were to make a bet, I'd say that 10 years from now the most popular answer from young shoppers about how they make small payments would be: thumbprint. And you'll get a dull shrug when you ask what a wallet is." -
Forrester: NSA Spying Could Cost Cloud $180B, But Probably Won't
itwbennett writes "Forrester's James Staten argues in a blog post that the U.S. cloud computing industry stands to lose as much as $180 billion, using the reasoning put forth by a well-circulated report from The Information Technology and Innovation Foundation that pegged potential losses closer to $35 billion. But Staten's real point is that when it comes down to it the cloud industry will likely not take much of a hit at all. Because as much as they voice their displeasure, turning back isn't really an option for businesses using the cloud." -
Wozniak Praises 'Beautiful' Windows Phone
judgecorp writes "Apple co-founder Steve Wozniak has praised the user interface of Microsoft's Windows Phone, saying that aspects of its user interface are more 'beautiful' than comparable sides to the iPhone. The comments, in a New Domain, follow on from a comment by Forrester boss George Colony who blogged that Apple would decline in the post-Jobs era. Both pieces have kicked off the kind of online argument you would expect." -
Internet Usage Catches Up With Television In US
Hugh Pickens writes "Joshua Brustein writes that, according to a survey by Forrester Research, the amount of time people spend on the Internet has increased 121 percent over the last five years with Americans now spending as much time using the Internet as they are watching television. And while people younger than 30 years old have spent more time with the Internet than television for several years, Forrester's survey shows that this is the first year that people in older age groups are doing so as well. Forrester's survey also shows a significant increase in the number of people using the Internet to watch streaming video with 33 percent of adults surveyed this year saying they use the Internet to watch video, up from 18 percent in 2007. However the rise of the Internet is not necessarily leading to a drop in television consumption because the Internet, and particularly the mobile Internet, simply creates more opportunities for people to consume media, says analyst Jacqueline Anderson with younger viewers increasingly comfortable with the Internet as the place to watch their television. 'For the younger population, the TV is still important, but where they're getting that content from is changing,' says Anderson. 'For the generations that are coming up, that's where we're going to see the cut.'" -
Internet Usage Catches Up With Television In US
Hugh Pickens writes "Joshua Brustein writes that, according to a survey by Forrester Research, the amount of time people spend on the Internet has increased 121 percent over the last five years with Americans now spending as much time using the Internet as they are watching television. And while people younger than 30 years old have spent more time with the Internet than television for several years, Forrester's survey shows that this is the first year that people in older age groups are doing so as well. Forrester's survey also shows a significant increase in the number of people using the Internet to watch streaming video with 33 percent of adults surveyed this year saying they use the Internet to watch video, up from 18 percent in 2007. However the rise of the Internet is not necessarily leading to a drop in television consumption because the Internet, and particularly the mobile Internet, simply creates more opportunities for people to consume media, says analyst Jacqueline Anderson with younger viewers increasingly comfortable with the Internet as the place to watch their television. 'For the younger population, the TV is still important, but where they're getting that content from is changing,' says Anderson. 'For the generations that are coming up, that's where we're going to see the cut.'" -
Recession Turning Software Auditors Into Greedy Traffic Cops
judgecorp writes "As the recession bites, software auditors are cracking down, and some are simply exploiting loopholes and technicalities to meet their targets, according to analyst Forrester. They may be within their rights, but they aren't endearing themselves to users; Steve Ballmer faced weary customers in London last year, and admitted Windows licenses have deliberate 'gotchas.'" -
iTunes Sales Not 'Collapsing' After All
john82 writes "Earlier this month we had a report from Forrester, based on a random sampling of 2,000 credit card accounts, that purported to show that iTunes sales were crashing. Now comes another survey from Reston, VA-based ComScore which indicates the exact opposite. ComScore's report which is based on actual iTunes sales shows a 84% increase during the first nine months of this year compared to the same period last year. Meanwhile the author of the Forrester report, Josh Bernoff, noted in his blog yesterday that they shouldn't be pummeled just because everyone took what he wrote and ran with it." -
Telemarketers Use Emotionally Intelligent Software
eldavojohn writes "There's a new kind of software that's being used more and more. It's software that detects emotion and now it's being used in call centers. It's a $400 million industry according to Forrester Research that relies on volume, pitch and even the words & phrases being used. Are we inadvertently getting closer to software that can understand us by filling the needs of telemarketers who need to know when I'm upset that they just interrupted my dinner?" -
Hacking the Web with Greasemonkey
plasticmillion writes "Greasemonkey is a revolutionary Firefox extension that many feel has enormous implications for the future evolution of the web. By making it easy to write client-side scripts that modify webpages as you surf, it shifts the balance of power from content creators to content consumers. Since its inception, it has given rise to an impressive array of scripts for everything from enhancing Gmail with one-click delete functionality to preventing Hotmail from spawning new windows when you click on external links. In recent Greasemonkey news, Mark Pilgrim just published a comprehensive primer called 'Dive Into Greasemonkey', a must-read for those who want to try their hand at writing their own scripts. It should be noted that Greasemonkey is not without controversy, but this has done nothing to reduce its popularity among web programmers. Even Opera has jumped on the bandwagon with their own version of user scripts. To illustrate the principle to /.ers, I whipped up a handy little script called 'Slashdot Live Comment Tree', which lets you expand and collapse entire threads in an article's comments." -
Aspect-Oriented Programming Considered Harmful
kupci writes "The 'x considered harmful' cry is a little overused, but there is a Forrester report that discusses some of the pro's and con's of Aspect-oriented Programming, and includes some interesting links. It is mainly based on papers from the University of Passau. It's worth it just for Clark's 'COME FROM' article." From the article: "Aspect-oriented programming (AOP) is intended to address common problems that object-oriented programming (OOP) doesn't address well, plus some problems that OOP itself created. However, AOP is a risky solution: It is a very generic mechanism for solving some very specific concerns and has been likened to a kind of "GOTO" statement for OOP. Like GOTO, it can cause more harm than good." -
235,000 Fewer Programmers by 2015
RonMcMahon writes "According to a CNN Money article, Forrester Research is predicting that there will be 235,396 fewer Computer Programmers and Software Engineers employed in 2015 than there are today in America. This is a 25% reduction in the number of positions from today's depressed numbers. This sucks. I know that many companies are moving work off-shore, but wow, that's half the population of Wyoming!" -
2001 UCLA Internet Census
Merry_B.Buck writes: "UCLA's Center for Communication Policy has finished its second annual survey on Internet usage. Some interesting claims: online shoppers believe prices are lower in brick-and-mortar stores, and experienced Interneters are less likely to use chatrooms, play games, and download music than their newbie counterparts. An unrelated report from Forrester Research claims that Internet newcomers tend to gather at LookSmart and MSN portals, while old-timers prefer InfoSpace and Yahoo. [I'm suspicious of both surveys -- neither had a Cowboy Neal option.]" -
It'll Be an Open-Source World
sniggly writes "Quotes from Wired.com: "MS will become little more than a 'legacy vendor,' offering support for its antiquated products." - and "Oracle... will be forced to open its applications." - this according to a Forrester Research report (link requires a login) that Wired has an article about. Is it the inevitable future of software? Who will be affected, who will go south, who will surface and will companies like ID software, Adobe or Sonic Foundry be able to continue as they are?" -
It'll Be an Open-Source World
sniggly writes "Quotes from Wired.com: "MS will become little more than a 'legacy vendor,' offering support for its antiquated products." - and "Oracle... will be forced to open its applications." - this according to a Forrester Research report (link requires a login) that Wired has an article about. Is it the inevitable future of software? Who will be affected, who will go south, who will surface and will companies like ID software, Adobe or Sonic Foundry be able to continue as they are?" -
TRUSTe Decides Its Own Fate Today
TRUSTe, the steward of the most visible symbol on the internet, is making a tough decision today. Today, it reveals what it intends to do about its client Real Networks. At stake is whatever's left of its credibility. (Update: 11/08 02:55: Real got off on a technicality: "because the transmission of user data ... did not involve collection of data on the RealNetworks Web site, the privacy incident was outside of the scope of TRUSTe's current privacy seal program.")Unquestionably TRUSTe is the leader in third-party privacy assurance. Its only alternative is BBBOnline, which can boast only 100 members to TRUSTe's 750. But it's having a hard time living up to its motto, "Building a web you can believe in": sometimes it's hard to know what to believe.
TRUSTe's original idea was to allow a website to display one of three icons, indicating whether its privacy policy was good, ok, or bad. There turned out to be problems with this - strangely enough, no site wanted to post an icon saying that their privacy sucked - and the icons looked too similar anyway. So they went with one icon, a "badge" that every member site posts.
All the badge means is that the site has a privacy policy, and that, as far as TRUSTe knows, they haven't violated it.
If you think this is a questionable basis for a consumer advocacy group, you're right. But the real question is how it plays out in practice. Let's take a look at TRUSTe's track record.
Round I: TRUSTe and GeoCities. In June 1998, the FTC announced - to everyone's surprise - that it and GeoCities had come to a settlement regarding violations of consumer privacy.
Everyone was surprised because this was the first anyone had heard of it. Where was TRUSTe?
Caught flat-footed, TRUSTe scrambled for a few days, then made its own announcement. It pointed out that GeoCities had begun the alleged privacy violations before applying to become a member (in April) and being accepted (in May). Therefore, TRUSTe claimed, the violations were technically not under the scope of their investigation.
But turn that around and put it another way - it was able to become a TRUSTe member even while under investigation by the FTC, and TRUSTe said nothing.
It gets worse. The FTC and GeoCities issued conflicting releases about what the settlement actually meant. The FTC said that GeoCities had "misrepresented the purposes for which it was collecting personal identifying information" (including children's). GeoCities denied the charges.
So who was right? We still don't know. Despite this being precisely the issue that TRUSTe was set up to resolve, TRUSTe refused to confirm or deny the FTC's allegations.
In a 1998 open letter, I asked whether TRUSTe's initial review of GeoCities had included any really tough questions such as "are you currently under investigation by the Federal Trade Commission?" No answer. In fact, mention of the GeoCities incident seems to have been removed from TRUSTe's website.
The organization that wanted to make the FTC obsolete was not off to a good start.
Round II: TRUSTe and Microsoft. March 1999. This was the "Global User ID" case. It turned out Microsoft had been embedding a user ID into every document you created with their software. Since they put that ID on file when you registered their software, they have been capable for years of tracking authorship of even supposedly-anonymous documents.
And don't think it's just a theoretical concern. Just weeks later, the Melissa macro virus was unleashed, and its author was tracked down using this same ID. Any technology that can lead the cops to your door is potentially dangerous technology.
TRUSTe announced that this "compromises consumer trust and privacy" (duh), but said that since the Global User ID does not, strictly speaking, involve the Microsoft.com website, it had no jurisdiction. Their conclusion: "TRUSTe has determined that Microsoft.com was in compliance with all TRUSTe principles."
In reality, Microsoft's privacy page (prominently labeled with the TRUSTe seal) also discusses online registration of software products, and notes that the "personal profile" from their software registration appears on the website and is editable from the website. And that page claims that registration is covered by the TRUSTe guidelines. For TRUSTe to claim it's not requires some Clintonesque redefinitions.
CNET's headline was exactly right: "TRUSTe Clears Microsoft on Technicality."
Round III: TRUSTe and Deja News. April 1999. Again TRUSTe is taken by surprise when a computer sleuth discovers that Deja News has been collecting data on email sent by its users. When a reader clicked on an email link in a discussion posting, the destination email address was recorded, along with the presumable topic of discussion, the sender's IP number, and if registered, the sender's personal data.
This is not what one expects when sending private email! And this clearly involved Deja's website, so there was no question of another technicality.
TRUSTe's analysis of this situation was only two paragraphs long; here's all that happened:
"TRUSTe specified certain clarifying language to be included in the privacy statement. Deja News, independent of TRUSTe, then decided to discontinue the practice of tracking IP addresses in conjunction with the mail-to feature."
In fact, the situation was resolved long before TRUSTe even bothered to issue that statement. TRUSTe's suggestion of "clarifying language" had been obviated long before by Deja's indepedent action. See ZDNet's story of May 4th, which hopes that TRUSTe "will likely issue some sort of statement...this week." But TRUSTe stayed silent for four weeks.
Round IV: TRUSTe and Microsoft (again). A wide-open security hole in Microsoft's Hotmail is breached, and for a few hours everyone's inboxes are public domain. (If you don't think this is a serious privacy violation, read the stunning anonymous tale of cracking into an enemy's email, published on Salon.com the next day.)
TRUSTe's response is to call in an independent accounting firm to talk with Hotmail's programmers and security people, look over the source code, and generally try to make sure such a problem won't happen again. This isn't a bad idea - it just wasn't much of anything that Microsoft wouldn't have done on its own. Locking the barn door after the horse is gone doesn't help the people whose privacy has been lost. Microsoft is out of pocket a few bucks for the audit, and gets more than its money's worth by being able to say that TRUSTe still gives them a clean bill of health.
How can all these incidents have passed by without punishment of any kind? It's because of what TRUSTe is actually guaranteeing. Not that any company will actually keep its data private - but that the company is not lying in its privacy assurance.
That's right. You know those privacy promises you never read, the ones that are different on every website and all seem ten pages long? What TRUSTe does is promise you that, if you had read them, you'd know your rights.
If it wanted, a company could have its lawyers dress up "we will spam your email every day and sell your name and address to anyone who asks for them" in legalese, and get a TRUSTe badge on their homepage. Would you know you were being screwed? Not unless you speak fluent lawyer.
Is the FTC such a bogeyman that we really need to sell our privacy so cheap?
When Ralph Nader was pressing the government to impose strict safety standards on the auto industry, Henry Ford II complained that they were "unreasonable, arbitrary and technically unfeasible." After the laws were enacted anyway, a decade later he conceded: "We wouldn't have [these] kinds of safety ... unless there had been a federal law."
Imagine if our only automotive safety regulations were that Detroit must abide by its lawyers' fine print!
The usual argument is that requiring an actual guarantee of privacy would stifle business. The purpose in forming TRUSTe was to keep the internet corporation-friendly, by keeping the government out. TRUSTe was well-intentioned, no question. It was a noble experiment.
But, according to some influential people and groups, it has failed.
Forrester Research studies topics related to the internet and made privacy its concern in its September 1999 report, "Privacy Wake-Up Call." Its conclusions should not be surprising:
"Most privacy policies are a joke." Forrester says corporate privacy policies are legalese set up mostly to protect the corporations.
"Few companies meet key privacy protection principles." About 10%.
"Third-party programs show little traction." Hundreds of TRUSTe licensees don't amount to much on the billion-page net.
And, "third-party privacy firms...like TRUSTe...become more of a privacy advocate for industry rather than for consumers."
(Slashdot has more on this study.)
Even the Electronic Frontier Foundation, after years of straddling the fence on the issue, has finally recognized that self-policing just doesn't work. The EFF is not just the best-recognized internet rights advocacy group; it created TRUSTe.
Yet, in an October letter to the FTC, the EFF laid down its cards:
"Creation of TRUSTe and its seal program was one such early innovation of EFF. TRUSTe was successful in several areas. ... We now must move out of this awareness-raising mode and into an action mode where real protection can be achieved. Legislation is needed in order to achieve that goal. ... we think it is time to move away from a strict self-regulation approach to protecting privacy online."
The latest nail in the coffin came on November 1, when EFF Program Director Stanton McCandlish laid out the facts on the fight-censorship mailing list:
"Our stance has basically been that industry self-reg would be worth trying, but might or might not be enough. We did the 'proof of concept' ourselves, by launching and spinning off TRUSTe. But TRUSTe was intended to be and is a separate, independent entity, and was created as an experiment. The experiment is in many ways a failure..."
(McCandlish's personal opinion is even more scathing. Follow the link to read it.)
You wouldn't know this if you read the TRUSTe website. Their homepage proudly tells you about the six-month-old Georgetown study, but makes no mention of the Forrester Research report. It tells you that the FTC supports self-regulation (based on Georgetown), but won't tell you that its own parent, the EFF, thinks the ride is over.
If TRUSTe is a consumer rights and advocacy group, why are they only feeding us the feel-good stories? Aren't consumer groups supposed to be the ones that dig up dirt and tell us about potential problems?
The money trail leads to the answer. TRUSTe isn't a consumer advocacy group. TRUSTe doesn't get its money from consumers. Its money comes from corporate sponsors, and nobody wants to bite the hand that feeds them. Besides, those corporations want the message to be one of constant calm. Concerned customers are not good for sales.
Remember the GeoCities FTC findings that TRUSTe wouldn't comment on? GeoCities had just done an IPO and millions of dollars were at stake. GeoCities' sister corporation Engage Technologies (they are both subsidiaries of CMG Industries) was a Contributing Corporate Sponsor of TRUSTe. That conflict of interest was never mentioned.
(GeoCities has since been purchased by Yahoo.)
Remember the Microsoft incidents that TRUSTe waffled on? Microsoft is not just a member, but also a Premier Corporate Sponsor of TRUSTe. That conflict of interest totals $100,000 per year.
Round V. By now you've guessed that this is leading up to the current furor over Real Networks. Real is a TRUSTe member. Do I need to mention that it's also a Contributing Corporate Sponsor?
TRUSTe said that it would render judgement on Real Networks by the end of last week. Now it's saying today.
And it's making noises like they're actually going to do something this time:
"We could take the company to court for breach of contract, since they do have an agreement with us. Or, we can forward the case to the FTC... I guarantee that the damage to the reputation of the first company that we do that to will be big."
For its own sake, it had better. We're talking about a company whose product is a Trojan Horse that secretly scans your hard drive for valuable personal data. If TRUSTe doesn't unload with both barrels, its credibility will be negative zero.
Anything TRUSTe does may have a negligable effect in any case. Corporations only understand the bottom line, and RealNetworks stock shot up 25% in the five days following the privacy debacle. With the company's market cap $1.9 billion higher than it was a week ago, how much are they really going to care about some nonprofit gnat?
We can hope. Real.com today unveiled its new website, a music portal, which investors will be watching carefully. Also happening today is a conference held by the FTC and Commerce Department for data-profilers to announce what they're going to do to protect privacy. So if TRUSTe were trying to maximize the effect of their announcement, today would be the day they'd pick. It could be that the gnat will have a nasty bite that surprises everyone.
Still - you can dress an organization up in not-for-profit clothes, but that doesn't change that it's beholden to its revenue stream. TRUSTe says we can trust them to be objective, on the theory that their revenue stream will dry up if they don't do right by consumers. So far, there doesn't seem to be much truth to that. They haven't been doing us right, but their number of contributors and members just keeps growing.
I enjoy reading about the future envisioned by people like Gibson and Stephenson, where the net is totally unregulated and a "right to privacy" is a dim memory, or a joke. That doesn't mean I want to live in that future. Europe has consumer protection laws that are, from an American perspective, astonishingly strong. Maybe we should take a look at other countries' solutions, to see if there's something we could learn.
So far, all we've learned is what fails.
- Jamie McCarthy
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Internet Privacy a "Joke"
Forrester Research has released a study of the internet which claims that "90% of sites fail to comply with the five basic privacy protection principles" and "most privacy policies are a joke." To read the full report, you need to be a paying client, but the E-Commerce Times reprints some tidbits. Among them: the research firm, contradicting a Georgetown University study accepted by the Federal Trade Commission just two months ago, recommends that the FTC take action because third-party oversight is not proving effective.