Domain: led-digest.com
Stories and comments across the archive that link to led-digest.com.
Comments · 7
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SEO lawsuits
These things are becoming more common. Just recently there was the SEO who was sued over rankings between competitors. That created quite a stir -- his response in the end was to settle out of court for "5 figures"... It's a shame but I understand the reasons why. Precedents will be set if this keeps up because who wants to take this thing to court and lose their a$$ in legal fees. Especially when you can stay below the radar and make good money in SEO right now.
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SEO lawsuits
These things are becoming more common. Just recently there was the SEO who was sued over rankings between competitors. That created quite a stir -- his response in the end was to settle out of court for "5 figures"... It's a shame but I understand the reasons why. Precedents will be set if this keeps up because who wants to take this thing to court and lose their a$$ in legal fees. Especially when you can stay below the radar and make good money in SEO right now.
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Very interesting article here -just a nod to this insightful look at the Economics of Offshore Outsourcing I found recently via Reddit or somewhere. Bottom line for me is that there are levels of quality in all things, and this is no exception. Do your due diligence and expect to pay more for quality work. Just like anything else outsourcing work is demanding more moo-lah.
bonus in the article cited above - a discussion on coding and the communications barrier. And i quote:
I spent a year in China teaching C++ to college students. Although C++ is a fairly straight forward programming language if you are fluent in English, it becomes ridiculous to the Chinese due to the language / culture barriers. Out of 35 students only 7 actually passed the course and the headmaster told me that this was a wonderful record as usually in a class of 35 only one or two will get a passing grade.
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Stop the obsession
Pagerank is not a number between 1 and 10. There are lots of other good citations to back me up but I'm too lazy to find them right now. And too lazy to log in.
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Losing trust in GoogleThis makes sense considering the amount of sophomoric Q&A stuff they have to deal with each day. Not to mention the obsolete code that runs that service. It's dated, man. But this is definitely a business move even though Google Answers is small potatoes.
There is a detiorating level of trust in Google. Not by the average Jane user but by the Webmaster community. The supplemental index PR fiasco, the PPC landing page bullshit, and now this are leading savvy marketers to seriously doubt them.
A quote I love:
"...there are signs that the industry is losing its trust in Google and losing respect for them. Just look at how "AdWordsAdvisor" - a Google rep that visits Webmaster World (but hasn't posted in ages) - tries to clear the air about the trust score for landing pages (another huge issue).
"Nice try Google. But no go. You're learning that it's not possible to keep an open community relationship with those you depend on and maintain that parochial level of authority. Power = corruption it's that simple and we are all witnessing the opening salvo of a growing corrupt power named Google.
"Who's so naive that they believe this company won't be evil? How are they any different from any other big business? In the end we've seen this before many times and sadly when it comes to business, ideals are only words on paper. The bottom line drives the decisions."
Google is arrogant to the Webmaster community, secretive about their practices to a ridiculous extent (ever tried to find anything out about what AdSense ads are being clicked? Ha! And forget everything about link weight in their algorithm, or for that matter, what linking profiles mean altogether considering their link:command is purposefully obfuscated) and it's putting distance between them and the industry.
And this is still another reflection of that distance. Google Answers RIP. Google Groups Webmaster - barely any answers from them. WebMasterWorld used to have posts by G reps, but guess what? They haven't been heard from except recently to try desperately to clear themselves of rumors.
Meanwhile most of google's PR w/ the pro web community is thru Matt Cutts. Great - and the sycophantic throngs love the guy - but isn't that too an indication of their parochialism? Here's my Blog, mattcutts.com and I'm here to serve up some Google inside info and you're here to spoon it up! And they do - ever been to a conference? It's a joke. -
Encouraging CRAP content
Phooey!
No Google initiative has done a better job at encouraging new content than the AdSense/AdWords programs.
Correction: no Google initiate has done a better job at encouraging crap content than the AdSense/AdWords programs. And Google doesn't care about spammy arbitrage blackhats, either.
It's gotten so bad that using AdSense in a traditional manner actually degrades a site's credibility IMO. Yes, I use it too but more and more discreetly. That = lower CTR but higher professionalism hopefully.
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Encouraging CRAP content
Phooey!
No Google initiative has done a better job at encouraging new content than the AdSense/AdWords programs.
Correction: no Google initiate has done a better job at encouraging crap content than the AdSense/AdWords programs. And Google doesn't care about spammy arbitrage blackhats, either.
It's gotten so bad that using AdSense in a traditional manner actually degrades a site's credibility IMO. Yes, I use it too but more and more discreetly. That = lower CTR but higher professionalism hopefully.