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darkwing_bmf sends word of Turbine's announcement that Lord of the Rings Online will become a free-to-play game this fall. 'The move is another validation of the free-to-play business model, where gamers can play for free and pay real money for virtual goods such as better weapons or decorative gear for their game characters. The business model has been popular in Asia but only recently took off in the US. This move shows the pressure is building on game publishers to shift to the new business model or face declining audiences.' According to a post on the official website, LotRO's micro-transaction system will be "very similar" to how Turbine's DDO store works, and current subscribers will maintain all of their privileges.

Last month, Turbine's Lord of the Rings Online: Shadows of Angmar went live in what was arguably the most well-received launch for a Massively Multiplayer game since World of Warcraft. The game soared to the top of the retail charts, and has been a breath of fresh air for gamers looking to get a taste of something just a little bit different and a little bit hobbity. Today, you have the chance to ask Turbine's CEO Jeff Anderson questions about the process of creating the game, the Tolkien license, and new content we'll see in Middle Earth in the coming weeks and months. One question per comment, please. We'll take the best of the lot and put them to Mr. Anderson in a phone interview later this week. We'll post his responses as soon as we can, so make sure to get your question in today if you want it to show up in his response.