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Domain: nike.com
Stories and comments across the archive that link to nike.com.
Stories · 4
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Nike's Self-Lacing Shoes Will Go On Sale This Year (arstechnica.com)
An anonymous reader writes: The Nike HyperAdapt 1.0 self-lacing shoes have been officially unveiled. We know they will go on sale later this year, but we do not know the price. "When you step in, your heel will hit a sensor and the system will automatically tighten," explained Tiffany Beers, the project's technical lead. There are two buttons on the side of the shoe that allow you to tweak how loose or tight the laces are. The concept behind the HyperAdapt shoes bring to mind Marty McFly's Nike Mags from Back to the Future, even if they do not look very similar. Nike hasn't yet revealed how the shoes work from a technical point of view but they do lineup with the US patent filed by the company in 2009. The HyperAdapt 1.0 shoes will be exclusively available to users of the Nike+ app later this year in three color combinations -- white, grey and black. -
There Inc. Officially Launches Online World
Thanks to Yahoo! for hosting the press release announcing the official opening of There Inc.'s online world. This ambitious PC-based virtual world, created "with over $37 million in funding", is aimed at the 'mainstream market' and highlights socializing and playing, as well as world object creation, since: "70 percent of all objects currently for sale in There are created by members and 80 percent of events in There are organized by members." Real-life money can be converted to in-game currency, and during the Beta, "members... voluntarily spent on average of $7 USD per month purchasing There currency and buying in- world goods." There are even some amusing advertising tie-ins: "Digital versions of Nike's AirMax 2003 and Nike's Zoom Celar have been created... members who buy these Nike shoes for their avatars will find... they can run faster." -
Nike: Just Don't Do It
Daruka Krishna Das writes "Jonah Peretti turned Nike's corporate creativity against itself in a stand against third-world exploitation labor. Peretti's protest made use of the swoosh brand's Nike iD Web site, which allows customers to "build your own" sneaker, complete with a word of your choice, or "iD," printed on the side. For his iD, Peretti selected "sweatshop," which generated the e-mail exchange archived on Jockbeat's Web site here." -
Nike Gets Sued Over Nike.com Hijack
kwsNI writes: "Wired has this article on an ISP trying to sue Nike over the recent hijack of Nike.com. He claims that his ISP suffered when the hackers routed the Nike.com traffic through his servers. He claims that Nike is at fault for not having better security. This really scares me. Can you really be sued for having your domain hijacked?" I'm interested to see where this will go.