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Domain: theawl.com
Stories and comments across the archive that link to theawl.com.
Stories · 3
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Peak Google: The Company's Time At the Top May Be Nearing Its End
HughPickens.com writes Farhad Manjoo writes at the NYT that at first glance Google looks plenty healthy, but growth in Google's primary business, search advertising, has flattened out at about 20 percent a year for the last few years. Although Google has spent considerable resources inventing technologies for the future, it has failed to turn many of its innovations into new moneymakers. According to Manjoo, as smartphones eclipse laptop and desktop computers to become the planet's most important computing devices, the digital ad business is rapidly changing and Facebook, Google's archrival for advertising dollars, has been quick to profit from the shift. Here's why: The advertising business is split, roughly, into two. On one side are direct-response ads meant to induce an immediate purchase: Think classifieds, the Yellow Pages, catalogs or Google's own text-based ads running alongside its search results. But the bulk of the ad industry is devoted to something called brand ads, the ads you see on television and print magazines that work on your emotions in the belief that, in time, your dollars will follow. "Google doesn't create immersive experiences that you get lost in," says Ben Thompson. "Google creates transactional services. You go to Google to search, or for maps, or with something else in mind. And those are the types of ads they have. But brand advertising isn't about that kind of destination. It's about an experience." According to Thompson the future of online advertising looks increasingly like the business of television and is likely to be dominated by services like Facebook, Snapchat or Pinterest that keep people engaged for long periods of time and whose ads are proving to be massively more effective and engaging than banner advertisements.
In less than five years, Facebook has also built an enviable ad-technology infrastructure, a huge sales team that aims to persuade marketers of the benefits of Facebook ads over TV ads, and new ways for brands to measure how well their ads are doing. These efforts have paid off quickly: In 2014 Facebook sold $11.5 billion in ads, up 65 percent over 2013. Google will still make a lot of money if it doesn't dominate online ads the way it does now. But it will need to find other businesses to keep growing. This is why Google is spending on projects like a self-driving car, Google Glass, fiber-optic lines in American cities, space exploration, and other audacious innovations that have a slim chance of succeeding but might revolutionize the world if they do. But the far-out projects remind Thompson of Microsoft, which has also invested heavily in research and development, and has seen little return on its investments. "To me the Microsoft comparison can't be more clear. This is the price of being so successful — what you're seeing is that when a company becomes dominant, its dominance precludes it from dominating the next thing. It's almost like a natural law of business." -
Minority Report's Legacy of Terrible Interfaces
jfruh writes "More than a decade ago, the special effects artists working the Steven Spielberg film Minority Report synthesized experimental thinking about GUIs to produce a floating interface that Tom Cruise manipulated with his hands. In 2013, surrounded by iOS and Android and Windows 8 devices, we use stripped down versions of this interface every day — and commercial artist Christian Brown thinks that's a bad thing. Such devices may look cinematic, he argues, but they completely ignore the kinds of haptic and textured feedback that have defined how we interact with devices for centuries." Speaking of Minority Report interfaces — a new armband sensor using a gesture-based control scheme is the latest gadget to invoke references to the movie. -
New York Times Bans Use of Word "Tweet"
An anonymous reader writes "New York Times standards editor Phil Corbett has had enough of his journalists' sloppy writing. Their offense? Using the 'inherently silly' word 'tweet' 18 times in the last month. In an internal memo obtained by theawl.com, he orders his writers to use alternatives, such as '"use Twitter" ... or "a Twitter update."' He admits that ' ... new technology terms sprout and spread faster than ever. And we don't want to seem paleolithic. But we favor established usage and ordinary words ...' After all, he points out, ' ... another service may elbow Twitter aside next year, and "tweet" may fade into oblivion.' Of course, it is also possible that social media sites will elbow paleolithic media into oblivion, and Mr. Corbett will no longer have to worry about word use." While this sounds like it could as well be an Onion story, the memo is being widely reported.