Domain: thedrum.com
Stories and comments across the archive that link to thedrum.com.
Stories · 5
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Demise of Yellow Pages Confirmed as Yell Aims For Digital Transformation (thedrum.com)
An anonymous reader shares a report: Yell, the parent company of Yellow Pages confirmed the demise of the long published listings directory as it plans to transition into a fully digital marketing service provider for UK businesses. The final print cycle of Yellow Pages will be published in January, 2018 and the final edition will be distributed in 2019 in Brighton, where the first edition was published as a classified section in 1966. Its web directory was launched in 1996. -
Wall Street Journal To Cut Back Print Outside the US (ft.com)
The Wall Street Journal plans to discontinue production of print edition outside the United States in what is the latest testament that popularity of print is waning and it is no longer as lucrative for news outlets to maintain print editions of their journalism. From a Financial Times report: The print edition of the business and finance newspaper, which is owned by Rupert Murdoch's News Corp, will no longer be available in Europe (paywalled; alternative source), according to two people briefed on the plans. Free copies and unprofitable hotel "amenity deals," where hotels buy bulk copies at a discount, are also being scrapped. However, Dow Jones, the News Corp division that owns the Journal, is debating whether to continue mailing copies to subscribers who still want a physical paper. It is pursuing a similar approach in Asia but is in talks with a partner about a print joint venture that would continue distribution in one big market there, according to the people with knowledge of the discussions. In Australia some Wall Street Journal pages are available as an insert in The Australian, another Murdoch-owned paper. -
Amazon Confirms Advertising Will Become a 'Meaningful' Part of Its Business (thedrum.com)
An anonymous reader shares a report: Amazon's advertising business has loomed quietly in the digital media space for some time but the online behemoth has given the clearest indication yet that it will now come to the fore. Advertisers and agencies have been hearing Amazon-sized footsteps for some time but until now the business has erred away from revealing too much. However, on its latest earnings call Amazon was asked by one analyst as to whether advertising could become a more "meaningful part of the business" over the near to mid-term. "It's pretty early in the days with advertising but we're very pleased with the team we have and the results," said Amazon's chief financial officer Brian Olsavsky in response to another analyst query. "Our goal is to be helpful to consumers and enhance their shopping or their viewing experience with targeted recommendations, and we think a lot of the information we have and preferences of customers and recommendations help us do that for customers." -
BuzzFeed Hacked By OurMine As Group Accuses Site of Publishing 'Fake News' (thedrum.com)
BuzzFeed has become the latest website to be compromised by hackers. A number of stories on the website have been vandalized by hackers in what appears a retaliation for a story that claimed to expose a member of their group. The hacker group, which calls itself OurMine, changed titles of several BuzzFeed posts to note that the website has been hacked. There's another note left by hackers which says "share fake news about us again." From a report: Several stories on BuzzFeed.com have been affected, with The Drum receiving the below message on a link that was meant to contain a news feature. The hackers warned BuzzFeed that it has the media owner's "database," adding: "Next Time it will be public. Don't fuck with OurMine again." The group has claimed responsibility for several high-profile hacks over the past 12 months including security breaches which saw them access the accounts of Facebook chief Mark Zuckerberg, Google boss Sundar Pichai and former Twitter head Dick Costolo. Some Twitter users were reporting that hacking outfit's message had appeared on "dozens" of articles on BuzzFeed, but the site appears to have dealt with the cyber attack quite quickly. -
Driverless Cars Will Compete -- But Only With Each Other -- In Formula E Races
Formula E racing pits single-seat electric cars against each other in high-speed track competition, but the cars -- aside from their powertrain -- are conventional enough, complete with a steering wheel and a human at the wheel. Now, though, the Formula E series will also incorporate self-driving cars. From the article: Ten teams, each with two cars, will square off against each other in hour-long races on the same circuits that the Formula E cars will hurtle around. The cars will be the same as the next in order to get the teams’ developers to focus on creating better algorithms and artificial intelligence to win. It takes inspiration from how the Formula E teams were required to run the same cars in the event’s debut season, which meant there was more focus on the development of battery technology.