Amazon Confirms Advertising Will Become a 'Meaningful' Part of Its Business (thedrum.com)
An anonymous reader shares a report: Amazon's advertising business has loomed quietly in the digital media space for some time but the online behemoth has given the clearest indication yet that it will now come to the fore. Advertisers and agencies have been hearing Amazon-sized footsteps for some time but until now the business has erred away from revealing too much. However, on its latest earnings call Amazon was asked by one analyst as to whether advertising could become a more "meaningful part of the business" over the near to mid-term. "It's pretty early in the days with advertising but we're very pleased with the team we have and the results," said Amazon's chief financial officer Brian Olsavsky in response to another analyst query. "Our goal is to be helpful to consumers and enhance their shopping or their viewing experience with targeted recommendations, and we think a lot of the information we have and preferences of customers and recommendations help us do that for customers."
It just means that I may become a less meaningful part of their business. That's their choice to make.
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So then they're not doing ads? Make up your mind, Amazon!
Amazon was great when it was just into selling books at the best prices. Now it's into market fixing, misleading people through skewed ads and search results, and stealing markets from people naive enough to use their services to make a store only to have Amazon take over the same market once it sees it's profitable. Looking at their prices and tools they are clear trying to manipulate markets in favors of sellers (aka companies selling) who then in turn buy their advertising/marketing services. And with the new server service, the data Amazon is mining now, it's trying to rival Google, and given Google's cross over into the category of "evil" through it's data collection , well, there is a new movie "The Circle" that may spell all this out. Google and Amazon are most likely going to be in direct competitors to each other soon. I truly hope to see someone compete with Amazon working with the consumers again. Would be a nice touch. It won't be Ebay who is basically doing the same thing.
"Imagination is more important than knowledge" - Einstein
since i will not willingly pay for ads
So, more SPAM in everyones' inbox? Glad I deleted my Amazon account a while back when they had a security breach, then.
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..just to look at it from another perspective. The advertising industry definitely needs more fragmentation and not less. So the more players there are the better the products/services we will get. I think that applies to all industries. If there is a company that can take on Google at its own game, Amazon would be my first pick.
They have been seeing some very steady growth in the last 5 years and look pretty healthy. https://www.google.com/finance?q=SWX:AMZN
Advertising is a crazy business, you need to attract people to your product/service without pissing them off, and it is very easy to step over that line. IMHO quietly/decently is always the best approach.
While I think Amazon's products are a joke (really, you shouldn't be buying things with an Amazon logo on them) it's an otherwise respectable company. They are the web store.. for just about anything now (remember when it was just certain types of things? Remember when it was books?). They do that job very well. They are Wal-Mart level awesomeness, except with good things for sale, instead of Wal-Mart's junk or (sometimes) low-priced commodities.
They also have their interesting AWS service. I don't use it, but a lot of people speak highly of it.
They're mostly a good-looking company. And now it looks like all that is about to be flushed away. Will I still be able to trust the store once I know that the company is definitely trying to deceive me? Less. Can't say if I'll stop buying from them, but getting into ads is at least going to get me into looking for other stores.
A company gets to a point where they're so successful, they just have to jump the shark and ruin their success.
Becoming hostile* towards your most loyal customers seems like a pretty good way to do that.
* Advertising is inherently hostile; if a user asks for a recommendation, that is not advertising.
A government is a body of people notably ungoverned - AC
When I go to Amazon.co.uk, their front-page is one long advert, or rather a large number of small adverts. Every page I visit is full of adverts for other products. It's been like this for a long time, so I'm scratching my head to understand why people might think that Amazon displaying adverts might suddenly be a problem when it clearly hasn't been previously.
I thought if they were making money from me when I bought crap off of their site they could hold back on the advertising.
Also Amazon has been advertising - in non-invasive ways - for years.
The preceding post was not a Slashvertisement.
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Run a fakespot.com check on any of Amazon's piece of shit "sponsored" products and you'll find every single one engages in deceitful review manipulation. I guarantee it. With uh...internet points.
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If anyone ever wonders why Amazon went under, look here for what happened. You think they might have learned something from the dying cable industry.
The day Amazon decided to stop innovating and start advertising, was the end.
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