Domain: wildtangent.com
Stories and comments across the archive that link to wildtangent.com.
Stories · 4
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Videogames And Car Marketing Intersect
Thanks to the Detroit News for their article discussing how videogames have become a great selling tool for automobiles. The piece discusses the willingness of car manufacturers to see their models used in games, with a few exceptions: "Sony Computer Entertainment America spokesman Ryan Bowling says Ferrari, Porsche and Lamborghini demanded exorbitant licensing fees - but that's why they aren't in Gran Turismo." It also mentions the thorny issue of car damage, with Alex St. John of WildTangent, developer of a Chrysler 'advergaming' title, noting: "In the past, advertisers could never imagine a commercial where you dent a car... But half the fun of a game is driving recklessly." A Chrysler spokesperson explains this change of heart for their new game, saying "...corporate attorneys determined that gaming is enough of a 'fantasy' to make it permissible to damage vehicles." -
AOL Tries Adding Games To IM Software
Thanks to CNET News for their report that AOL is integrating games into its Instant Messenger software. The company has partnered with WildTangent so users can "...invite and play online games with others... [and] can also instant message with those they're playing with." According to the article, advergaming is also part of the mix, since "The two free games initially available will be sponsored by dnL, a soft drink produced by Dr Pepper/Seven Up, but the remainder of the games will require payments", and it should be noted that many of WildTangent's games are single-player only, but with online high-score tables. -
AOL Tries Adding Games To IM Software
Thanks to CNET News for their report that AOL is integrating games into its Instant Messenger software. The company has partnered with WildTangent so users can "...invite and play online games with others... [and] can also instant message with those they're playing with." According to the article, advergaming is also part of the mix, since "The two free games initially available will be sponsored by dnL, a soft drink produced by Dr Pepper/Seven Up, but the remainder of the games will require payments", and it should be noted that many of WildTangent's games are single-player only, but with online high-score tables. -
The Rise of Casual and Mobile Gaming
HardcoreGamer writes "The New York Times has a lengthy article about the simple pleasures and growth of casual mobile gaming. Trends show that 'more and more people are playing simpler, quieter types of electronic games on the Web, cellphones and hand-helds.' The growth in lighter, less time- and resource-intensive games (like those by GameLoft, Jamdat, and WildTangent) is spurred by the ability to play anytime, anywhere, as much as the rising development costs and production times for a traditional game. A wireless game can cost $40,000 and take a few months to develop, while full-fledged PC and console games can cost $5 million to $10 million and take years to deliver."