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theodp writes: With its sweeping vistas and narration by the late Robin Williams, Apple's 2014 'Your Verse' ad dramatically showcased the many ways iPads might help people create, from making movies to calibrating wind turbines. So it's interesting that Microsoft's first ad for its new Surface Book (YouTube) bears a striking resemblance to the earlier Apple ad (YouTubeDoubler comparison). Which is probably only fair, since Apple's soon-to-be-released iPad Pro bears more than a passing resemblance to the Microsoft Surface. Hey, good artists copy, great artists steal, right? By the way, between the release of Microsoft's Surface Pro 4, Apple's iPad Pro, and Google's Pixel C, is the keyboard+touch interface poised to be a four-decade "overnight success"?

theodp writes: K–12 computer science and information technology teachers head to Grapevine, TX this week for the 2015 CSTA Conference. A glance at the draft agenda shows a remarkable number of presenters employed by or tied to two-year-old Code.org, the tech-bankrolled nonprofit that coincidentally sprung up together with Mark Zuckerberg's FWD.us PAC just months after Microsoft called for the creation of a national K-12 CS and tech immigration crisis to advance its agenda. Code.org's shaping of the nation's CS K-12 education began with the release of its tech-billionaire and celebrity-studded, slickly-produced What Most Schools Don't Teach video, which went viral on YouTube after being promoted by politicians, Facebook, Google, and a Microsoft-sponsored theatrical release, sparking a groundswell of interest in expanding K-12 CS education, succeeding where a similarly-themed-and-messaged but decidedly-amateurish National Science Foundation video of real-but-little-known computer scientists failed just months earlier (YouTube Doubler comparison). (More, below.) "The time is ripe to seize that opportunity," declared the ACM's and Code.org's Cameron Wilson, describing how Code.org was forming a coalition with Microsoft, Google, NSF, NCWIT, ACM, CSTA, and others with the goal of changing policy to support CS education. Computer science educators literally applauded Code.org's efforts, which have led to funding of a number of new K-12 CS projects, and may soon make No Child Left Behind Act funding available for K-12 CS education. Despite promises of transparency, details of the relationship of the National Science Foundation, now-NSF partner Code.org, the White House, ACM, NCWIT, College Board, and Code.org's corporate and billionaire backers — including Microsoft, Google, and Facebook — have never really been explained.

theodp writes "In the days leading up to the Senate's passage of the landmark immigration bill, Facebook CEO Mark Zuckerberg unveiled a new ad from FWD.us, his pro-immigration reform PAC. The ad, 'Emma', contains an altered version of Emma Lazarus' famous 1883 poem 'The New Colossus' ('Give me your tired, your poor...'), which is engraved on a bronze plaque inside the Statue of Liberty. 'In doing so,' notes the Latin Times, 'it [the ad] departs radically from the meaning of Lazarus' original — which exalted the Statue of Liberty as a "mother of exiles" and redeemer of the world's rootless poor — to accommodate the PAC's call for more high-skilled workers from abroad be allowed to work and live legally in the United States.' Instead of the original's call for 'the wretched refuse of your teeming shore' and 'the homeless, tempest-tossed', the FWD.us remix asks for 'the influencers and the dreamers...talent that is searching for purpose...those dedicated to the doing'. Here's a YouTube Doubler of readings of both versions — pick your fave, kids!"

theodp writes "When it comes to Google's futuristic Glass goggles, people seem to fall into two camps. On the one hand, you have people like NY Times Arts critic Mike Hale, who goes gaga over how fashion designer Diane von Furstenberg put Google glasses on models who walked in her recent Fashion Week show, enabling them to capture video from their point of view as they walked the runway. 'For a preview of how we all may be making movies in a few years,' Hale breathlessly writes, 'take a look at DVF Through Glass .' On the other hand, you have folks like NY Times commenter JokerDanny, who says he's seen this Google Glass movie before. 'David Letterman used to call this Monkey-Cam,' quips JD, referring to the mid-1980's Late Night bits in which Letterman mounted a camera on Zippy the Chimp, enabling the monkey to capture video from his point of view as he roamed the studio. Thanks to the magic of YouTube Doubler, here's a head-to-head comparison of POV video shot by Zippy in 1986 — the year Larry Page and Sergey Brin celebrated their 13th birthdays — to that taken by a DVF model in 2012."

theodp writes "BetaBeat reports that people are pretty much falling over themselves to mock Apple's cheesy new Genius ad campaign, using zingers like 'intellectually cheap,' 'cringe-inducing,' 'borderline smarmy,' and — perhaps the unkindest cut of all — Microsoft-worthy — to describe them. Apple's trilogy-of-terror ad lineup includes Mayday ('An Apple Genius shows a fellow passenger how easy it is to make great home movies with iMovie. All before the tray tables are returned to their upright position.'), Labor Day ('An Apple Genius shows a soon-to-be father all the amazing things he can make with iPhoto.'), and Basically ('An Apple Genius points out there are a lot of things that separate a Mac from an ordinary computer, like great apps that come built in.'). The Atlantic's Jordan Weissmann says Steve Jobs would be appalled by the new ads, which certainly don't fare well in a head-to-head comparison with Think Different."

theodp writes "Having hawked Google Chrome over the weekend with an ad that aired on SNL, Lady Gaga turned her attention Monday to hyping Amazon's Cloud Player service. Fans were delighted to learn that they could download Gaga's entire 'Born This Way' album for a mere $0.99, until technical difficulties set in. 'Amazon is experiencing high volume and downloads are delayed,' Amazon said in a statement. 'If customers order today, they will get the full Lady Gaga, Born This Way album for $0.99. Thanks for your patience.' Some frustrated users meted out one-star ratings for the album as their way of protesting Amazon's slow service, lowering the album's rating to three stars. So, was that karma for upstaging Donald Knuth at the Googleplex?"