Legitimate Business Spam

TreeRat sent us a Salon story by Simson Garfinkle about legit companies and spam. Its an interesting piece: it talks mostly about Caldera, but mentions several other offenders. The Spam in my INBOX is somewhere aroung 20-30 a day (mind you most of it is press releases from PR firm mailing lists, and random lists that "helpful" slashdot readers subscribed me to). Thank god for filters. But this is a problem we don't think as much about -- normally we think of spammers as slimeballs in basement sending out a hundred thousand emails advertising 'printer toner sale' or 'hot naked sluts want you' featuring 900 numbers and typos, not legitimate businesses.

Comments

Spam from clueless companies.

[strredwolf]

Simson's mostly right in showing the problem, and the shortcommings of some solutions. However, the following is *BAD*:

Congress should order the Federal Communications Commission to create a nationwide list of people who do not wish to receive junk e-mail. Then it should target pornographers by making it a crime, with a $1,000-per-violation penalty, to send e-mail that advertises a sexually explicit Web site to any of those registered e-mail addresses. If this system works, it could then be expanded to other domains, such as "get rich quick" schemes and eventually to unsolicited advertisements of any kind.

Why is it bad? First of all, it legitimizes opt-out lists, which is what spammers want. Not only will they think they'll be free to send us their junk, it'll cost us. We'll still be in the same situation that we are in now.

Second, it doesn't address the potential of abuse hidden in unverified opt-in lists. To recap, verified opt-in lists send you an e-mail asking if you really want to subscribe to a list before actually subscribing. This is done no matter what method is used to subscribe. Unverified Opt-in just spams you in a haze wondering who the !)@)*#( signed you up.

Third, it doesn't address the best current practices as subscribed in the RFC's. There are many RFC's out there dealing with spam now. I suggest everyone read them. Faqs.Org has them.

There are better ways of success. Spread the word. Remain calm. Kill spam.

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Another non-functioning site was "uncertainty.microsoft.com." The purpose of that site was not known. -- MSNBC 10-26-1999 on MS crack

The classic media debate, Push vs. Pull

[zCyl]

Push media are media such as spam, or telemarketers, or junkmail that shove their information down your throat. Pull media are media such as a website, or a TV show, or a radio program, that you actively access.

Most consumers usually prefer pull media because they prefer then they only access the information they want, while most businesses usually prefer push media, because then they can share their information with people that "might not know they want our product".

The argument for corporations using push media is fatally flawed. Simply consider it as this. If all the corporate websites in the world, which are currently pull media, suddenly became push media tomorrow, the web would crash to a halt within hours.

Why? Every corporation would email every person on the web one copy of their website. That's somewhere around 100 million or so websites times 100 million some users. In other words, approximately 10 quadrillion email messages of, let's conservatively say 1K each, or approximately 10,000 terrabytes of information sent out in one morning.

This is obviously NOT technologically feasible, nor is it efficient, nor do I want to erase 100 million spam messages from my emailbox in the morning. Clearly pull media must become the default method of communication.

Unfortunately, we cannot fight this with legislation (yes, if you're a U.S. politician reading this, sorry to burst your clueless little bubble). I see only two ways to fight this. One is with technology, as we have been doing with blackhole lists to filter email from senders of spam. Unfortunately, this only works against obscure porn sites and "Do YOU want to make 4 gazillion dollars from the comfort of your own home?" offers.

For legitamite businesses we need a different approach. It is simple though, rely on capitalism to work it's magic. Boycott any company that doesn't follow two simple rules:

1. Use pull media primarily for all customer communications.
2. Use push media only when specifically requested by the customer.

I already do this myself, and I urge you to do the same. As soon as it becomes "socially unacceptable" for companies to use push media, they will not do so, but it will take persistence. If you want to be helpful, bitch about how annoying spam and telemarketers are to your friends. This might sound unproductive, but it's the most beneficial thing you can do. If you complain to enough people about it, it will amplify (or seed) their dislike of it, and eventually everyone will dislike companies that spam.

When that occurs, mission accomplished, the consumers control the communication.

The reason "legit spam" is worrysome...

[JudgePagLIVR]

is that in the business world, we vote with our dollars. If we receive spam from a fly-by-nighter, we just don't use their product (not that we would anyway). But what do we do when we get spam from Sony[TM]? Again, we must vote with our dollars, and make it clear that we will not buy their product until they cut out the immature marketing style.

And that's the problem. I want to make my voice heard, but I want to buy cool, sexy tech toys even more so. I don't wanna stop buying Sony stuff. So when I see a cool company sending spam, I'm forced to choose between buying to make a political statement and buying because the product is good.

thin is the line we tread.