24/7 Sues DoubleClick Over Patent

whitefox writes "Another ZDNet article states that advertising network 24/7 has sued DoubleClick over patent infringement, this one for 'On-Line Interactive System and Method for Providing Content and Advertising Information to a Targeted Set of Viewers.' " The irony here is almost delicious.

Comments

Don't bother, use Junkbuster

[James Ensor]

Going to DoubleClick's opt-out page is the lame way to handle this because you still end up playing by their rules.

They waste your time making you go to a page to opt out of a system they shouldn't have put you in in the first place, and then THEY STILL SHOW YOU ADS.

The right way to spend your time is setting up the JunkBuster HTTP proxy, which screens out both ads and cookies from offending sites such as doubleclick and anyone else you put on your list.

The JunkBuster HTTP proxy is GPL'ed. You can get it at http://www.junkbuster.com/.

somewhat off topic

[Validus]

Good day, This is a bit off topic but it deals with DoubleClick. I run port sentry on my home network(on a linux box that is acts as a proxy uesing Socks) any way port sentry logs any one that tyrs to connect to me and on several ocation I have noted that some IP that is regersted with DoubleClick will try to connect to port 7 (echo port), they start at about 1:00amCST and go till 3 or 4am some time up to 200 trys a night. I do not have any logs of this anymore (I think I sent it to them once never herd back) has any one seen this type of thing befor??

Patent is on-line, here's the reference

[Seth Finkelstein]

It's patent # 6,026,368
On-line interactive system and method for providing content and advertising information to a targeted set of viewers

Prioritized queues of advertising and content data are generated by a queue builder and sent to an on-line queue manager. A computer mediated communications network provides content and subscriber data to the queue builder and receives content segment play lists from the on-line queue manager. An exposure accounting module calculates and stores information about the number of exposures of targeted material received by subscribers and generates billing information. An information warehouse manager is employed to receive data from advertisers' data bases and third party sources as well as from the computer mediated communications network.

Why NOT be profiled?

[MurrayTodd]

I'm sorry, but all of this privacy stuff sounds like paranoia to me. I'd be happy if companies that I might actually be interested in could get their ads to me, rather than companies I couldn't care about.

The junk mail I get from "Windows Magazine" or "Windows NT Administration Conferences" or home furnishing catalogs or other BS I don't want.

If there's a product I might be interested, I wouldn't mind hearing about it. In fact, I'd be happy to fill out a detailed profile survey if it would keep companies (whom I'm not interested in) from wasting my time.

Ooo, ooo!

[pb]

I want to patent something, and I understand that to get your patent accepted, all you have to do is put "On-line" in front of it!

How about this:

"An On-line method of keeping and modifying a journal corresponding to entries in the Gregorian calendar. This method, comprising a transaction processing front-end, a database back-end, a Gregorian calendar lookup module, ..."

Or this:

"An On-line method of providing illumination on demand. This method, comprising of a Java Servelet that responds to specific user-defined input by displaying a pre-specified color and intensity of light..."

Gosh, the possibilities... Now that it's online, it's a new idea! Can we take this further?

"A method of holding drinks and keeping them cool while in the garage."

Wow, now that we're in the garage, suddenly it's a new patent! I love the US Patent System!
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pb Reply or e-mail; don't vaguely moderate.

Opt out

[JWAM]

I hope everyone's used the Opt-out link for Double-Click at http://www.doubleclick.net/optout/.

Is there a similar system for removing yourself from 24/7's system?