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24/7 Sues DoubleClick Over Patent

Posted by Hemos on from the isn't-it-ironic dept.

whitefox writes "Another ZDNet article states that advertising network 24/7 has sued DoubleClick over patent infringement, this one for 'On-Line Interactive System and Method for Providing Content and Advertising Information to a Targeted Set of Viewers.' " The irony here is almost delicious.

2 of 94 comments (clear)

  1. Ooo, ooo! by pb · · Score: 5

    I want to patent something, and I understand that to get your patent accepted, all you have to do is put "On-line" in front of it!

    How about this:

    "An On-line method of keeping and modifying a journal corresponding to entries in the Gregorian calendar. This method, comprising a transaction processing front-end, a database back-end, a Gregorian calendar lookup module, ..."

    Or this:

    "An On-line method of providing illumination on demand. This method, comprising of a Java Servelet that responds to specific user-defined input by displaying a pre-specified color and intensity of light..."

    Gosh, the possibilities... Now that it's online, it's a new idea! Can we take this further?

    "A method of holding drinks and keeping them cool while in the garage."

    Wow, now that we're in the garage, suddenly it's a new patent! I love the US Patent System!
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    pb Reply or e-mail; don't vaguely moderate.

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    pb Reply or e-mail; don't vaguely moderate.
  2. Opt out by JWAM · · Score: 5

    I hope everyone's used the Opt-out link for Double-Click at http://www.doubleclick.net/optout/.

    Is there a similar system for removing yourself from 24/7's system?

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    http://james.mcglinn.org/